Melissa Kirchner Email & Phone Number

Overland Park, Ks, Us

Kansas City Metropolitan Area

At DSM, I am responsible for selling feed additives by creating and strengthening relationships with our valued swine customers and their organizations. My sales role emphasis is on building awareness for our specialty or “Performance Solutions” line of nutritional products. I am able to service customers through our regional distribution network or by selling directly to feed mills, nutritionists, consultants, veterinarians, and blenders who serve the feed additives industry. My responsibilities encompass keeping an eye on relevant market data, understanding competitive pricing, as well as keeping apprised of market demand and pressures. In this position, I prospect, seek new business opportunities, promote innovation, and pursue sales opportunities to advance our technology partnerships. Through working with cross-functional teams and providing support to the grander organization, I can make an impact on the business as we (DSM) work toward a more sustainable world food supply.

Overland Park, Ks

At Biomin, I am entrusted with planning, leading, and executing strategic marketing efforts within North America. One primary goal is to build, amplify, and solidify Biomin as a global leader in animal health, primarily in poultry, swine, and ruminant markets. By participating and engaging in partnerships and opportunities to showcase our science and solutions, Biomin is quickly gaining trust with customers and a fostering a name in the animal science industry. I also strategically align with our talented sales teams to help deepen relationships, provide diverse support tools, and deploy impactful advertising. The goal is to ensure our value proposition message is reaching industry professionals through carefully selected media channels, event/tradeshow participation, and targeted communication vehicles (print, online, webinars, eCommunication, collateral, sponsorships, etc). I help drive business performance through education, solution positioning, and customer-centric marketing.

Overland Park, Ks

I am responsible for the planning, creation, and execution of all marketing communications of our Plant Nutrition division. I fulfill this charge through a variety of activities. I develop marketing strategies that align with and contribute to achieving organizational goals. I do this by managing and leveraging our marketing budget to get best value out of our spends and investment. I seek out advertising opportunities to further enrich the education of our key audiences regarding our plant nutrition solutions. To be effective, I closely align and work with our sales team to get market feedback and insight to resources and tools that can drive business. A significant part of my role is to provide creative direction and approval for development of all marketing, communications, collateral, campaigns, online, and media efforts. I also work to pursue market opportunities within niche sectors to deepen our brand loyalty and preference. One of my main charges is to harness and deploy an integrated communication plan that includes a wide range of tactics (digital, newsletter, web site, apps, media, marketing literature, print, videos, tradeshows, etc) which work hard to connect our products to potential end-users. My biggest project to-date has been the branding of our product line - this was accomplished through naming, focus group research, branding exercise, logo creation, and campaign development and launch.

I worked with Garmin's Automotive and Marine segment boards and product managers to help plan, strategize, and execute marketing initiatives for all automotive, motorcycle, trucking and marine GPS products. This includes a wide variety of campaigns including product launches, customer education, and special promotions. I'm am the crucial link between the product managers and the creative team who work to develop cohesive, multi-faceted advertising programs.

I head up marketing efforts to sell Time Warner Cable services through 3rd party vendors including brick & mortor retailers and online sales channels. This involved planning, coordinating, and putting into place marketing plans to drive business growth. I was resposible for my retailers (Best Buy, Nebraska Furniture Mart, Wal-Mart, and other mom & pop shops) bringing in sales figures on a monthly basis. I helped them acheive their sales goals through implementing educational/training programs in-store, creating promotional program to stimulate customer interest, and by incentivising sales representatives as well as customers through marketing programs (gift cards, discounts, and free installation offers).

I headed up all marketing efforts to promote the shopping center to their audiences. I organized, coordinated, and developed marketing plans to drive business to the retailers housed within the shopping center. I was responsible for bringing in additonal rent income by placing temporary tenants in vacant lots. I was also responsible for increasing the revenue generated by the shopping center's gift card program. I accomplished this through a variety or marketing and advertising including radio promotions, DJ endorsements, holiday specials, discount and bonus programs, and through other advertising opportunities.

- Managed and balanced monthly budget (accruals, invoices, forecasted YTD spending)- Implemented marketing tactics not limited to broadcast TV, Radio, Outdoor, Print, Online/Digital, Direct Mail, Sponsorships, Events, and Collateral. - Created and balanced a calendar deployment dates to reach markets at optimal times- Fostered sponsor relationships (Chiefs, Royals, Wizards/Sporting KC, Nascar, local DJs) - Implemented promotional campaigns to boost sales numbers- Provided creative feedback for creative advertising campaigns/production of collateral- Recommended ideas for growing business through acquisition and upgrade initiatives - Organized reporting about subscriber base (connects, growth, churn, etc)- Handled cooperative programs with vendors to deepen partnerships- Collaborated with team to accomplish goals at hand

- Directed the production & delivery of over 40 web sites (many ecommerce & flash animated)- Responsible for satisfaction & retention of over 65 clients- Directed all functions of project management (20 clients simultaneously)- Closed $10K worth of sales in just 3 mos- Headed up all sales efforts in Kansas City & solely operated satellite branch- Was primary liaison between firm & clients- Lead client meetings, defined scope, & assigned responsibilities- Managed time & resources being devoted to project- Accountable for moving projects through creative process & hitting deadlines - Cultivated positive client relationships/satisfaction- Handled work requests to projects already in-motion - Cross-communicated to leverage talents of other depts*Projects managed include: graphic design, marketing collateral, corporate brand & identity, web site design & deployment, ecommerce, advertising campaigns, direct mail, and interactive

-Processed tax returns for individuals (State/Federal), as well as income tax and payroll returns for partnerships and corporations -Used various computer programs including Tassc Force and ProSystem Tax -Calculated and prepared depreciation schedules-Organized compilation reports and other working papers/documents

Bachelors Of Science In Marketing And Accounting, Accounting And Marketing

Activities and Societies: Beta Alpha Psi, American Marketing Association, Red Letter Day Campus Tour GuideAccounting and Marketing major.

Marketing & Accounting, Minor: Mathematics

Activities and Societies: American Marketing Association, Alpha Beta Psi , Instructor's Assistant for Communications/Speech course.