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As a product leader in streaming media, my goal is to foster a culture of innovation while making sure the team delivers meaningful value to our Customers and the business. Currently, I’m focused on driving subscriber growth, engagement, and subscription LTV by working backwards to build a loveable product, fostering a test and learn approach, and using data to make decisions that deliver the most impact.With over 15 years of experience at fast-paced media companies and on teams building subscription services, I’ve worked across all stages of the product and software development lifecycles and participated in the evolution of streaming video platforms, both TVE and direct-to-consumer. I’ve played a hands-on contributor as well as a managerial role, leading to the successful launch of businesses, websites, mobile apps, connected TV apps, bundles, partnerships, and countless features to delight Customers. Specialties: Team Leadership and Cross-Team Collaboration, User Experience, Product Development, E-commerce, Customer Acquisition, Content Strategy and Discovery, Subscriber Growth and Engagement, Privacy and Data.
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Vice President Product And PlatformFox Corporation Jul 2024 - PresentNew York, New York, Us -
Vice President Of Product ManagementPrime Video & Amazon Mgm Studios May 2022 - Jul 2024Seattle, Washington, Us -
Vice President, ProductMgm+ Nov 2020 - May 2022New York, Us -
Director, Product Management - AcquisitionMgm+ Jun 2020 - Nov 2020New York, Us
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Executive Director, Product EngagementMgm+ Jul 2018 - Jun 2020New York, Us
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Director, Editorial & Digital ProductionMgm+ Sep 2016 - Jul 2018New York, UsManaged the entire lifecycle of EPIX.com, from planning its roadmap to implementation of new features to acceptance testing, within an agile framework.Oversaw introduction of cross-channel communications including platform integration, IP warm up and strategic approach.
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Sr. Manager, Digital Programming & ProductionMgm+ Feb 2015 - Sep 2016New York, UsDrove strategic content direction for all platforms, including web and TVE apps. Continued to manage the official EPIX blog, helping to grow social engagement and audience building alongside key partners in marketing.Oversaw entire lifecycle of web and mobile features. Managed internal front-end development and design teams, and worked with outside partners to redesign and enhance current EPIX products.Collaborated across EPIX departments on original programming specials.
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Digital ManagerMgm+ Mar 2013 - Feb 2015New York, UsLaunched and managed The Reel Life, the official EPIX blog. Created and managed the content calendar, hired and managed freelance writers as well as internal contributors, and oversaw brand guidelines, voice and best practices.Drove implementation of Google Analytics on EPIX.com to begin tracking data key stakeholders require to make decisions around content strategy.Managed internal team efforts to launch EPIX mobile website, Windows 8 and Xbox One apps. Implemented post-launch content plans to ensure editorial programming was sustainable and successful. Worked closely with social media, programming, marketing and creative teams to implement content across digital. Defined and documented editorial workflow and processes to better support growing content needs on EPIX owned platforms as well as those of digital partners like Netflix and Amazon.
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Managing EditorCelebrations.Com At 1800Flowers.Com Jul 2012 - Apr 2013Jericho, New York, UsGrew editorial authority as a lifestyle brand. Secured partnerships with and produced content for brands such as Driscoll’s, Samuel Adams, M&Ms, Triscuit, Ciroc, Sweet ‘N Low, Glue Dots, Duncan Hines, and Pear Tree Greetings.Launched Celebrate Crate, a monthly subscription box service filled with inspirational ideas and products. Led all monthly editorial efforts, including production of content, on site promotion and in-Crate marketing materials, based off items in each Celebrate Crate.Produced and starred in short-form how-to videos (Shout out to DIY Pumpkin Keg!). Syndicated content across YouTube, AOL, Huffington Post, and other media outlets. Led to live appearances on NBC CT, BlogTalk Radio and at events across NYC. Continued to shepherd content through creation process; wrote and produced DIY/recipe content, grew team of contributing writers, curated user generated content and increased overall content production by 325%. Developed metadata framework and taxonomies for the CMS to better manage increased content library. -
Associate EditorCelebrations.Com At 1800Flowers.Com Jul 2010 - Jul 2012Jericho, New York, UsEstablished and defined editorial voice and vision for Celebrations.com. Conducted full-scale audit and analysis of over 10k pieces of existing content. Reworked content from SEO driven approach to high value editorial one. Implemented new editorial workflow, including introduction of content calendar, improving communication across departments and hiring of 15 influential bloggers. Oversaw and documented content migration process, while assisting with management of development team working on the project.
Melissa Klein Skills
Melissa Klein Education Details
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Pace UniversityPublishing -
Pace UniversityCommunications
Frequently Asked Questions about Melissa Klein
What company does Melissa Klein work for?
Melissa Klein works for Fox Corporation
What is Melissa Klein's role at the current company?
Melissa Klein's current role is VP, Product and Platform Management.
What is Melissa Klein's email address?
Melissa Klein's email address is 1n****@****ail.com
What is Melissa Klein's direct phone number?
Melissa Klein's direct phone number is +164646*****
What schools did Melissa Klein attend?
Melissa Klein attended Pace University, Pace University.
What skills is Melissa Klein known for?
Melissa Klein has skills like Content Strategy, Digital Media, Editing, Blogging, Social Media, Content Management, Editorial, Content Development, Writing, Publishing, Marketing, Seo.
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