Melissa Pennington Email & Phone Number

Dallas-Fort Worth Metroplex

Ready to help you and your business come up with a marketing, communications or public relations strategy that (finally) sticks and achieves goals.

As a top-performing senior stylist, I delighted clients by choosing outfits that made them feel confident, while giving personalizing styling advice and working with internal teams to make sure clients were heard and taken care of. During my last week, Stitch Fix implemented a new KPI-tracking system that confirmed I was the highest performer on my styling team, exceeding goals.

Dallas-Fort Worth Metroplex

- Consistently above target goals- Received Styling Love Award for December 2020- Mentored team members

Dallas/Fort Worth Area

• Day-to-day management and oversight of clients’ digital marketing programs• Analyzed marketing data and made strategic recommendations accordingly• Ensured that managed projects/campaigns met client expectations, timelines and budgets• Utilized project management system to oversee marketing coordinator/specialist’s work with website updates, social media, content promotion, lead nurturing and backlink development

Valencia, Ca

Entitled all job duties of previous position, "Social Media Coordinator," in addition to the following:• Project manager for website and intranet redesign• Marketed various services lines and events of Henry Mayo• Helped to create an internal Marketing Project Request form to improve department workflow and project/budget tracking• Oversaw new digital vendors and products including podcast series, online health risk assessments and a health library• Analyzed trends and objectives to create marketing plans for various service lines, internal events and community outreach programs• Managed SEM campaigns internally and through an agency• Optimized SEO on multiple channels while increasing ROI and exceeding KPIs• Designed, launched and managed all internal and external digital communication channels• Created a new social media influencers group that grew 200% in less than 1 year, increasing organic reach online• Assisted Physician Relations and Community Benefit department with communications, campaigns and events• Designed, launched and managed websites and social channels for new services (ex. Henry Mayo Fitness and Health and Henry Mayo Urgent Care Center - Launched in 2016/18)• Curated special digital marketing campaigns (ex. Heart Health Month and Breast Cancer Awareness Month)

Valencia, Ca

As the first person in this newly created position, I was able to shape the online presence of Santa Clarita Valley's only hospital. Through many channels, I cultivate lasting relationships with our patients and community through targeted digital marketing and public relations.• Gave creative direction and implemented all social media channels (Facebook, Twitter, Instagram, LinkedIn, G+, Yelp, YouTube) • Researched and analyzed content creation and trending topics relevant to the healthcare industry• Managed patient concerns, compliments and questions• Reported analytics of website and social media accounts• Produced engaging content for all TV’s on campus• Updated company website (Drupal)• Created promotional videos including script and design direction for service lines • Increased SEO and SEM through all digital channels• Assisted with re-branding campaign including new name, logo and multiple produced materials

Santa Clarita, Ca

Fresno, California Area

As a key holder, I…• Opened and closed the store• Managed over 12 employees, reporting to the Store Director and Manager• Created private events that always exceeded sales goals• Responsible of cash deposits, making sure the store was up to standard• Handled inquiries and complaints of customers• Safeguarded private customer information and data • Lead employees with sales goalsAs a sales associate, I…• Provided customized styling for clients• Built strong customer relationships through event outreach and personalized service• Maintained merchandising standards• Worked with visual team • Kept below (2.9%) the standard individual 5.5% selling cost. • Brought in over 115K in sales in fiscal year 2010. Increased sales to over $180K in fiscal year 2011.• Top seller of 2011, bringing in over 20% of business

Fresno, California

• Wrote press releases for over seven different programs and all events and workshops• Coordinated all social media (multiple Facebook pages, Twitter, LinkedIn)• Researched topics to post, analyzed results• Created script for promotional materials (brochures, speeches, handouts• Wrote articles for various outside publications• Updated the company website (script and basic HTML on Dreamweaver)• Produced two promotional videos (script and design direction)• Designed sponsorship packets for each program• Interacted with media, creating • Curated content and designing a bi-annual newsletter sent to students, faculty, staff and the community• Analyzed results through MailChimp and other analytic programs like Highrise HQ• Community and campus outreach about multiple programs• Promoted start-up businesses within the community

Fresno, California Area

As the office manager, I…• Oversaw projects, making sure they were on budget and deadline• Administered HR and payroll for six employees• Communicated with vendors and clients• AP/AR• Purchase ordering • Designed and managed new website