Melissa Krest Email & Phone Number

Knoxville, Tn, Us

Knoxville, Tennessee, United States

Knoxville, Tennessee, United States

- Provided account leadership support to improve client and internal relationships.- Researched competitors offerings and presence in assigned markets.- Worked closely with clients to determine appropriate marketing offerings and strategies for business needs.- Monitored social media trends and best practices to drive continuous improvement.- Proofed and edited content in accordance with established brand guidelines.- Managed work according to tight project timelines and high quality standards.

Knoxville, Tennessee, United States

Team Member, Advertising Media Strategy· Worked with team to create a comprehensive media plan for Izze· Gained working knowledge of Simmons, SPSS and SRDSStudent, Advertising Creative Strategy· Learned how to create a comprehensive Creative Brief· Designed thumbnails, roughs, and supercomps based on the Creative Brief· Created ads for newspaper, magazine, radio, television, billboards, and social media for a local start-up company, DigDog· Worked closely with Adobe Illustrator, InDesign, and Photoshop Team Member, Advertising Research· Worked with a team to create a research report book in InDesign for ThredUp including a situational analysis, SWOT analysis, qualitative interviews, primary research, and data analysisTeam Member, Advertising Campaigns· Conducted campaign for Peloton from start to finish including media strategy, primary research, social media mockups, contacting micro influencers, and a final book as well as a slide deck presentation.· Gained experience in account planning as well as creative design and further improved ability to creatively problem solve.

Sydney, Australia

Sydney, New South Wales, Australia

Joining the Global Scholars program allowed me the opportunity to travel to the other side of the world. I was able to take classes at the University of Sydney, and also partake in an international internship.

Bachelor'S Degree, Advertising

International And Intercultural Communication, 4.0

Activities and Societies: In addition to studying at the University of Sydney; I did an international internship with Power2Motivate.