Melissa Spittel Email & Phone Number

Charlotte, Nc

Muskego, Wi

• Reporting directly to the CEO, develop and execute the marketing vision, strategy and operations for a global business across a portfolio of product lines, working closely with Product Management, Sales and I.T. to deliver business growth, process efficiency and cost savings.• Inspire, develop and lead a high-performing team of marketing talent in addition to managing agency resources in traditional and digital disciplines, including e-commerce, digital marketing, direct mail, trade shows, content marketing and advertising among others.• Cultivate award-winning, agency-level creative earning multiple honors for publications such as Architectural Record and Building Design + Construction and in partnership with external resources to achieve Telly, Addy, Communicator and Business Marketing Association Best of Show awards.• Develop and manage annual marketing budget, continually maintaining below plan and to profitability expectations while achieving business objectives through accurate resource allocation, contract management, performance monitoring and supplier negotiation. • Engaged in hands-on development of campaign deliverables including concepts, copywriting, art direction and media buying, applying data and business insight to optimize results.• Led complete brand transformation introducing new competitive positioning and brand identity, ensuring it continues to thrive through creative execution and employee coaching.• Direct major project implementations including 2 website platforms, Salesforce CRM marketing transition and digital asset management (DAM) solution.• Lead corporate communication projects consisting of the crisis communication plan, employee social media policy, corporate culture initiatives, recruitment campaigns, acquisition communication, company newsletter and internal events.• Collaborate with cross-functional teams, conducting competitive analysis, customer segmentation and industry research to execute successful product launches.

Muskego, Wi

• Created the digital marketing strategy including email campaigns, website management, SEO, search engine marketing and online promotions.• Launched and managed the email marketing program, consisting of campaign setup, content, layout, list creation, execution and analysis.• Implemented the design and content updates of corporate website and performed ongoing website maintenance.• Developed and executed social media content on Facebook, Twitter, LinkedIn and YouTube.

Milwaukee, Wisconsin, United States

• Managed the entire marketing, operations and staff of a multi-million dollar business including preparing the annual marketing plan, media plan, sales projections and budget.• Directed graphic design staff, advertising agency, print and list vendors and the mail house in the production and circulation of direct marketing materials from layout and merchandising to list management and campaign tracking.• Led e-commerce website redesign and redevelopment, coordinating vendors and internal personnel to ensure a successful launch.• Responsible for the search engine marketing program consisting of organic and paid search• Managed logistics and design for email campaign programs.• Determined return on investment from advertising sources and implemented strategies to increase conversion rates.

• Organized trade show presence including event logistics, lead generation activities, advertising and designed signs and collateral