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Melissa Laci is a dynamic executive leader, visionary, and product and startup builder, known for her practical solutions to complex challenges. Early in her career at Zappos.com, she played a pivotal role in crafting a company culture that achieved a cult-like following and led to the company's billion-dollar acquisition by Amazon. Her innovative use of social media and comedic storytelling set new standards for brand engagement.After her tenure at Zappos, Melissa founded a product design agency that launched major platforms such as BevMo! rewards and Cisco Cloud, becoming a trusted partner for Y Combinator startups in San Francisco. She also served as a Coach|sultant—Culture Workshop Creator & Director for Delivering Happiness, guiding Fortune 500 companies in cultivating cultures that enhance happiness and productivity.More recently, Melissa co-founded and led product development at two FinTech and Blockchain firms. She currently serves as a fractional CPO and CXO, exploring opportunities in neuroscience and health tech, with the goal of aligning her work with her deeper purpose of innovating and inspiring in the tech industry.Fun Fact 🧠 In 2009, Melissa faced a life-changing challenge when she suffered a severe brain injury from a biking accident, resulting in a diagnosis that she would "never be employable again." Defying the odds, she developed a personalized recovery plan using her deep understanding of human psychology, leading to a full recovery.
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Co-FounderStealth StartupSan Francisco, Ca, Us
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Chief Product OfficerGigpay Mar 2024 - PresentMaking payments easy for the global Gig Worker economy. -
Fractional CpoMagnitude Of Change Aug 2023 - PresentCreating meaningful customer experiences to elevate our brand and foster trust with our valued service partners and relationships. -
Founder & CpoA Very Confounding Co May 2022 - PresentCreate companies & products that matter.Melissa Laci is an Executive Coach & Strategic Advisor who helps founders and product teams bring their ideas of the future to life in a simplified, actionable, and meaningful way. -
Cpo - FortresspayFortress Io May 2022 - PresentLas Vegas, Nv, UsFortressPay is part of the Fortress financial group, including Fortress Trust in the US and Fortress EMI in Europe. Our mission is to create new cost and fulfillment efficiencies for global payments, coupled with not just reducing but completely eliminating fraud and chargebacks.The FortressPay system provides an easy- to- use plug and play payment process that can efficiently replace legacy transport rails of Fed-wire, Swift-wire, ACH, physical checks, and push-to-card and eliminate the expense and headache. -
President Of Fortress StudioFortress Io Dec 2021 - Nov 2022Las Vegas, Nv, UsI work collaboratively with artists, athletes, musicians, corporate brands, ad agencies, marketing teams, business managers and others to guide them through the process of implementing our infrastructure and understanding exactly what they can do with NFT technology in order to maximize their fan/audience impact, brand-engagement, and revenue.NFTs aren’t just a “today” thing, they’re the driver behind your next big thing as a company.• Worked with the CEO and CPO to determine the product vision and strategy for the Fortress Wallet app and payment processing widget.• Scoped, designed, and led development for the Fortress Minting tool, resulting in an additional 22% increase to our bottom line.• Guided companies through the design and implementation process for our embeddable wallet API product and increased client API usage by 40% within the first 3 months.• Increased customer satisfaction for unique features by 85% across all customer segments.• Developed a sophisticated user onboarding process to ensure new customers understood the features and capabilities of our product.• Lead product design for our NFT Payment Platform which facilitated the sale of dozens of celebrity collections (ex. Lionel Messi, Manny Pacquiao, Shaq)
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Head Of ProductVersion2 Jun 2023 - Oct 2024Las Vegas, Nevada, UsTaking AdTech to exponential heights -
Co-Founder & Director Of ProductBanq Aug 2019 - Dec 2021Las Vegas, Nevada, UsRedefining how individuals and businesses organize and manage their finances, pay and get paid, and everything in between. As the cofounder of banq I served as co-visionary of the product, director of product, UI & UX design and helped formulate and lead a global team of 50 engineers, 2 product marketers, and a 6-person design team.• As Cofounder & Director of Product, I conceptualized and built our family of products from scratch with limited direction• Designed creative solutions to complex banking and payment problems by working closely with our CEO, CPO, architects, engineers, business development, and operations teams to finalize product requirements• Partnered with leaders in payments, crypto, banking to ensure product vision and customer flow was scoped properly and was well understood• Created proprietary technology and designs for our all-in-one super wallet• Led the creation of the product vision based on human-centered design and data-driven methodology.• banq is now a part of the Prime Trust family of products -
Director Of Product Management - BanqPrime Trust Aug 2019 - Nov 2021Summerlin, Nevada, Us -
Founder & Chief Product OfficerMeno Design Jun 2013 - Aug 2019San Francisco, Ca, UsMeno Design is a product marketing, UX/UI design studio that worked closely with Fortune 500 companies and Y-Combinator startups in order to help them build their next big thing.• Cofounded a successful product design studio in San Francisco that helped hundreds of brands launch or elevate their products• Helped Y-Combinator startups form their 0-1 product• Worked with Cisco on their Cisco Cloud Launch• Scoped and designed the new Bevmo! Rewards program and user dashboard• Worked with key stakeholders to scope, design and build the Iana Care iOS application• Worked directly with the CEO to scope, design and build the LendBuzz car loan program• Worked with key stakeholders to scope, design and build the Zappos Packs product• Designed and built the Gemvara customizable jewelry builder eCommerce tool -
Coach|Sultant — Culture Workshop Creator & DirectorDelivering Happiness, Llc Feb 2011 - Jan 2013Las Vegas, Nevada, Us• Culture Coach to Fortune 100 companies• Prepared workshop participants to measure their own workplace culture, and to create a roadmap for culture change by using the Culture Map• Created a culture workshop hosted by the Founder Institute which used the latest research on happiness, improved work-life balance for startup founders, and increased program completion rates in their accelerator program by 50%• Developed 6 culture workshops, covering topics such as emotional intelligence, organizational agility, and technology, to empower teams for adaptive change and increased engagement by 25% -
Head Of Culture And Social MarketingZappos Family Of Companies Feb 2007 - Feb 2011Las Vegas, Nevada, Us• Helped take Zappos.com from a million-dollar idea to a billion-dollar acquisition.• Developed, implemented and maintained a comprehensive social media strategy, resulting in a 150% traffic increase and 300% growth in engagement across all channels.• Crafted a cohesive content marketing strategy and plan, which improved the reach by 2x and the click-through rate by 5x, leading to increased website traffic.• Spoke at BlogWorld 2009 on a panel about "Creating Customer Loyalty using Social Media• Gave Zappos brand exposure at BlogHer 2009 via a partnership with our Bill Me Later team• Spoke at Dreamforce 2010 about "Measuring the Impact of Social Media' -
Health And Well-BeingCareer Break Oct 2009 - Jun 2010In October of 2009 I was hit by an SUV while riding my bicycle. The impact split open my helmet and the entire back of my skull. The odds of me surviving was low, but through miracles and willpower, I stabilized on day 3 of being in intensive care. I was diagnosed with severe brain damage and the doctors predicted that "I would never be employable again." My olfactory nerves were severed, so I didn't have a sense of smell. I had a severe stutter, I couldn't recall simple vocabulary, couldn't walk without falling over (so I had to use a walker for 1 year) and I couldn't process information or conversations in real time.Though the left side of my brain went almost completely dark, I still had enough synapses forming on the right side of my brain for me to creatively come up with my own treatment plan that was "operation get my brain back". Through meditation, clean eating, putting myself into stimulation overload and a LOT of mind over matter, I was able to rehabilitate my brain and fully get back into the workplace. From a quote from my Zappos Teammates "Melissa brain dead is still smarter than any of us. We'll follow her lead anywhere." I was extremely blessed to have the Zappos family on my side and their belief in my ability to rebuild was everything.
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Advertising ExecutiveCytosport, Inc. Feb 2008 - Jul 2008Walnut Creek, Ca, UsCreated and executed all print productions including print ads; product labels, marketing POP, car wraps, etc.Responsible for pre-press editing on all print graphicsRan the photo studio for print advertisements and product catalogues -
Adidas Us - Lead Marketing Associate Sf Bay AreaCip Marketing Jul 2005 - Nov 2006Fürth, DeAreas of Responsibility: - Executing the adidas US marketing strategy at key accounts in the San Francisco Bay Area- Implementing training for retail management and sales staff- Teach current and comprehensive product knowledge- Promote quarterly brand campaigns, share company history and brand communication
Melissa Laci Skills
Melissa Laci Education Details
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San Francisco State UniversityIndustrial Arts -
San Francisco State UniversityGraphic Communications
Frequently Asked Questions about Melissa Laci
What company does Melissa Laci work for?
Melissa Laci works for Stealth Startup
What is Melissa Laci's role at the current company?
Melissa Laci's current role is Co-Founder.
What is Melissa Laci's email address?
Melissa Laci's email address is me****@****ail.com
What is Melissa Laci's direct phone number?
Melissa Laci's direct phone number is +141587*****
What schools did Melissa Laci attend?
Melissa Laci attended San Francisco State University, San Francisco State University.
What skills is Melissa Laci known for?
Melissa Laci has skills like Leadership, Technical Product Management, Social Media, Consulting, Amazon Web Services, Stakeholder Management, Brand Development, Graphic Design, User Experience, Event Planning, Blogging, Investments.
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