Melissa Trepinski Email & Phone Number

Austin, Tx, Us

New York, Ny, Us

Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top-down.

Boston, Massachusetts, Us

Seattle, Washington, Us

Seattle, Washington, Us

Boston, Massachusetts, Us

Austin, Tx, Us

Austin, Tx, Us

• Senior-level Account Lead of Target’s multimillion dollar Multicultural business, supporting a wide variety of categories; cross-functional Agency team lead for Genentech. • Accountable for long-term strategic direction and creative stewardship of brand, forging and maintaining senior-level Client relationships and leadership and motivation of Agency team.• Transformed and operationalized the Target business during first two months of account tenure.• Recognized for outstanding business growth: negotiated Target fee from project-based to retainer-based and increased base fee by 100% through combination of fee negotiations, incremental project revenue, tighter cost controls and more rigorous reporting measures; doubled YOY incremental revenue YTD. • Tenaciously sold through Target’s inaugural integrated campaign (mobile, social, digital, broadcast) —“#SinTraducción”— targeting the bicultural Latina woma (see work below).• Collaborated with other members of the Agency Leadership team to transform Agency’s Account Management vision and department.

• Account Lead managing the day-to-day Global Shopper Marketing Business across all three category pillars.• Instrumental in defining and operationalizing the global model, driving integration between International Ogilvy Hub offices and Agency partners and building internal/external Shopper Marketing capabilities.• Established solid & consistent working relationships with Senior Corporate and Regional Clients, as well as Ogilvy Hub Business Leads, in order to implement and execute key projects across 86 markets; delivered over 76 projects in Year 1.• Assisted Ogilvy Hub teams with the development of strategic and creative work, as well as creation of presentations for Regional Clients; ensured that all aligned to brand guidelines and Corporate’s vision.• Partnered with Lead Agency on Pest Control category to author and execute a Ways of Working model between the two Agencies; have been successful in 100% compliance worldwide.• Developed frameworks and processes for the Shopper discipline and implemented across the world within first three months on the business.• Worked to further optimize shopper capabilities and strategic structures across the world, as well as integrated teams with the ambition to provide cohesive Client solutions across categories.• Part of founding SCJ International Team, which is the largest account transition in OM Chicago history.

Chicago, Illinois, Us

• Applied in-depth understanding of Hispanic and Global LatAm markets in order to propel the Hispanic segment into the spotlight and grow Clients’ businesses, impact executive agendas and increase Agency revenues; efforts garnered a 50% increase in incremental Agency revenue over two years.• Developed culturally relevant strategies, marketing plans and communications for Hispanic and LatAm markets; worked to evolve brands’ business challenges, repositioned brands and new business cases with roadmaps to Client Senior Management.• Worked with General Market and Partner Agencies on Integrated Communications Programs; ensured brands aligned to core equities and tenants but in a culturally relevant manner.• Partnered with production and creative teams to run large international productions in order to best utilize limited Client budgets and find efficiencies where applicable.• Developed and maintained relationships with both Field and Corporate teams on various accounts (e.g. BlackBerry, H&R Block, U.S. Cellular).• Accountable for profitability and forecasting of financials for key accounts; compiled and presented quarterly and annual plans to CEO.• Increased profitability of H&R Block business by 30% (from ’08 to ’09) by implementing an hourly reporting system and restructuring previous processes.• Oversaw and negotiated all Statement of Work documents and Client/Agency Contracts for all Clients.• Extremely knowledgeable in seamlessly transitioning accounts to Lápiz and creating current team and process infrastructure for those accounts. • Spearheaded Agency’s New Business endeavors for last 18 months of tenure; efforts were instrumental in pushing Lápiz into the spotlight and winning new accounts/revenue (e.g. AOR for U.S. Cellular, various projects for Dean Foods, Kaiser-Permanente, etc.); reported directly into CEO.• Promoted to Account Supervisor, from Senior Account Executive, shortly into tenure.

New York, New York, Us

• Led integrated marketing efforts and managed cross-functional teams throughout IMC process and ensured outputs were synergistic and tied to Client’s objectives and business goals. • Launched Kraft Natural Cheese Crumbles, most successful product launch in Kraft history at that time.• Performance integral part of winning Breakstone’s/Knudsen, Grated Parmesan and Cheese & Dairy online businesses.• Worked in an extremely fast-paced, production-heavy environment where output exceeded 20 TV spots per year, plus large quantities of other media such as OOH, Digital and Print.• Forged uncharted territory in developing KFC’s lunch platform. Ability to apply past strategic knowledge into creation of overall brand vision.

Pittsburgh, Pa, Us

• Responsible for daily management and project leadership of three individual accounts, one with 80+ different branches (GGP).• Liaison between GGP Corporate office and Local offices; worked with both Corporate and Local teams to develop and execute their annual marketing calendars.• Day-to-day New Business lead.

Chicago, Illinois, Us

• Part of founding team that helped build the marketing and promotions infrastructure and capabilities of RedEye. • Spearheaded event-planning process that ensured flawless execution of all 150+ brand-sponsored events. • Developed vision for reader loyalty program including execution of a three–year plan, distribution of member e-mail newsletters, solicitation of offers, database marketing, membership fulfillment and CRM. • Collaborated with third parties and internal teams to direct and evolve marketing projects in a variety of media including traditional media, guerilla initiatives, CP and interactive marketing.• Partnered with sales team to sell ad space, promotions and buy-in to loyalty program.