Melissa Lane

Melissa Lane Email and Phone Number

Brand Consultant | Creative Director @ Burlingame, CA, US
Burlingame, CA, US
Melissa Lane's Location
Burlingame, California, United States, United States
Melissa Lane's Contact Details

Melissa Lane work email

Melissa Lane personal email

Melissa Lane phone numbers

About Melissa Lane

Melissa brings a hybrid of professional + emotional IQ to her work leading teams and understanding audiences. She is formally trained in copy + creative direction as well as qualitative consumer research, neurolinguistic programming and method writing.Her experience with emerging technologies include both B2B and B2C and what home automation and personal AI make possible for the human experience for brands like Bowers & Wilkins/Eva Automation, Control4/Home Smart Home and Sephora, as well as thought leadership strategies for venture fund Formation Group among others. Recent highlights from her work in beauty and wellness include developing Tatcha's brand book and evolving editorial strategy, helping to elevate its brand voice to luxury status for its Unilever acquisition, achieve top ranking at Sephora and successfully expand to Asia and Europe. Melissa is bilingual in French with dual citizenship and open to travel for work. Her first love is still writing.

Melissa Lane's Current Company Details
First Love Creative

First Love Creative

Brand Consultant | Creative Director
Burlingame, CA, US
Melissa Lane Work Experience Details
  • First Love Creative
    Brand Consultant | Creative Director
    First Love Creative
    Burlingame, Ca, Us
  • Tatcha
    Brand Voice + Editorial
    Tatcha Apr 2018 - Dec 2024
    San Francisco, Ca, Us
    Partnered with founder, leadership and creative teams to write Tatcha's first brand book, define its brand voice and operationalize positioning to produce exceptional campaigns, engagement and conversion in North America, Europe and Asia.
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  • Citizens Of Now Here
    Creative Director, Copy
    Citizens Of Now Here Apr 2018 - Mar 2019
    Helped launch brand consultancy with Sephora’s former head of creative, developing lululemon's first brand book and positioning for Bowers & Wilkins, Eva Automation, Nells Nelson, Formation Group Investment, Tatcha, Olaplex and Function of Beauty.
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  • Sephora
    Senior Editorial Content Director
    Sephora Oct 2012 - Jun 2017
    Neuilly Sur Seine, Ile De France, Fr
    Developed successful category positioning for Skincare and Fragrance during a time of rapid growth, including year-long strategies executed with integrated positioning campaigns. Managed three teams, overseeing 360° creative, product copy and translations and legal. Consulted for brand founders in accelerator program. Award recipient for teamwork and leadership.
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  • Clearedge Marketing
    Senior Writer And Strategist
    Clearedge Marketing Nov 2008 - Oct 2012
    Chicago, Il, Us
    Developed brand positioning and messaging strategies centered on thought leadership for B2B and B2C technology and professional services firms in Silicon Valley and Chicago.
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  • Cbd Marketing
    Senior Copywriter
    Cbd Marketing Mar 2007 - Nov 2008
    Chicago, Illinois, Us
    Developed B2C and B2B brands ranging from Paul Stewart Clothing and DeVry University to Siemens Building Technologies.
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  • Bdg
    Copywriter
    Bdg Sep 2005 - Mar 2007
    Northfield, Il, Us
    Developed brand identities, brand launches and campaigns for retail, CPG and SAS.
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  • Newcity
    Nightclubs Editor
    Newcity May 2004 - Sep 2005
    Us
    Built and managed team of writers for nightclubs section of weekly print paper, covering the city's nightlife scene and storied DJ culture. Wrote and edited weekly features and columns; developed programming and editorial calendar; handled large influx of PR.
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  • Freelance Writing And Editing
    Culture & Lifestyle Reporter
    Freelance Writing And Editing Feb 2001 - Sep 2005
    New York, Us
    Wrote and edited feature articles, columns and other pieces for SF Weekly, SF Gate, Denver Business Journal, DigitalCity / AOL-Time Warner, Chicago Reader, Lip Magazine, American Dietetic Association, Loyola Law School and record labels Mac2 and Dust Traxx.
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Melissa Lane Skills

Blogging Social Media Advertising Public Relations Copywriting Social Media Marketing Writing Storytelling Editing Film Creative Direction Journalism Marketing Strategy Copy Editing Event Planning Television Strategic Planning Marketing Leadership Music Editorial Consulting Publishing Magazines Management Creative Writing Marketing Communications Digital Media Proofreading Digital Marketing Brand Development Concept Development Branding And Identity Social Networking Integrated Marketing Facebook Online Marketing Interpersonal Communication Interviewing Acd

Melissa Lane Education Details

  • Miami Ad School
    Miami Ad School
  • University Of Minnesota
    University Of Minnesota
  • University Of Wisconsin-Madison
    University Of Wisconsin-Madison
    Top 15% Of Graduating Class

Frequently Asked Questions about Melissa Lane

What company does Melissa Lane work for?

Melissa Lane works for First Love Creative

What is Melissa Lane's role at the current company?

Melissa Lane's current role is Brand Consultant | Creative Director.

What is Melissa Lane's email address?

Melissa Lane's email address is me****@****ail.com

What is Melissa Lane's direct phone number?

Melissa Lane's direct phone number is +131273*****

What schools did Melissa Lane attend?

Melissa Lane attended Miami Ad School, University Of Minnesota, University Of Wisconsin-Madison.

What are some of Melissa Lane's interests?

Melissa Lane has interest in Children.

What skills is Melissa Lane known for?

Melissa Lane has skills like Blogging, Social Media, Advertising, Public Relations, Copywriting, Social Media Marketing, Writing, Storytelling, Editing, Film, Creative Direction, Journalism.

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