Director Of Brand Marketing
Current
Nov 2022 - Present
AeroLeads people directory · profile
Melissa Taylor Email & Phone Number
Strategic Brand Marketer | Digital Native | Corporate Communications Expert | Social Impact Lead
at
Citizen Watch America
1 work email found
@taylorstrategy.com
5 phones found area 818, 631, and 212
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
Strategic Brand Marketer | Digital Native | Corporate Communications Expert | Social Impact Lead
Location
Port Washington, New York, United States
Who is Melissa Taylor? Overview
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Quick answer
Melissa Taylor is listed as Strategic Brand Marketer | Digital Native | Corporate Communications Expert | Social Impact Lead at Citizen Watch America, based in Port Washington, New York, United States. AeroLeads shows a work email signal at taylorstrategy.com, phone signal with area code 818, 631, 212, and a matched LinkedIn profile for Melissa Taylor.
Melissa Taylor previously worked as Director of Brand Marketing at Citizen Watch America and Senior Vice President, Strategy at Taylor. Melissa Taylor studied at Mit Sloan School Of Management.
Company email context
Email format at Citizen Watch America
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{first_initial}{last}@taylorstrategy.com
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Profile bio
About Melissa Taylor
Strategic senior executive and integrated marketing leader with over 17 years of experience and a proven track record of helping consumer and B2B brands achieve business results. Adept at building high-performance teams and working cross-functionally to deliver innovative, high-impact communications strategies and campaigns. Well-versed and passionate about marketing, PR, digital, content, and design; Champions diversity and purpose-driven thinking. Organized, focused on detail and quality, highly analytical, entrepreneurial, and self-motivated. Demonstrates leadership in changing, ambiguous, and challenging situations. Areas of expertise:- Integrated marketing communications strategy that supports overarching business goals for CPG, finance, lifestyle, and travel/tourism brands- Social media and public relations strategy - Digital creative/content strategy and user experience design- Copywriting; Editorial and social media content - Strategic partnerships- Influencer marketing strategy; Talent outreach and negotiation with celebrities, influencers, and bloggers- Analytics, insights, and reporting - Media relations- Digital ad buys/paid strategy- Audience development- E-commerce and eCRM strategy- Event production- Research and surveys- Development of proprietary digital products, methodologies, and software- Technical and creative project management
Listed skills include Social Media Marketing, Social Media, Digital Media, Advertising, and 20 others.
Current workplace
Melissa Taylor's current company
Company context helps verify the profile and gives searchers a useful next step.
13 roles
Melissa Taylor work experience
A career timeline built from the work history available for this profile.
Senior Vice President, Strategy
Clients: Capital One, Smirnoff, Smirnoff Ice, and Naked TurtleAreas of expertise: Business and brand planning, digital and social strategy, channels, content, creative and design
Oct 2021 - Nov 2022
Vice President Strategy
Oct 2019 - Oct 2021
Group Director, Strategy
Apr 2019 - Oct 2019
Senior Director Of Digital Strategy
Mar 2018 - Apr 2019
Director, Digital
- Oversaw multiple projects, budgets and teams across client accounts, new business and agency marketing.- Delivered fully integrated client solutions encompassing digital, creative, influencer, PR, experiential and measurement by providing senior strategic counsel and tactical plans to agency's oral care, home care, lifestyle, health and travel accounts including P&G, Natrol and more.- Key player in diversifying agency capabilities, accounts and methodologies with a focus on growing the digital practice and modernizing measurement offering.- Created the agency's proprietary influencer marketing offering; Currently building an enterprise tool to manage influencer relationships and campaigns.
Jun 2016 - Mar 2018
Digital Director
- Led digital accounts for agency’s lifestyle, hospitality/travel, and consumer clients including Hilton Worldwide Luxury Brands, 1 Hotels, Amazon’s MyHabit.com, and more.- Achieved global marketing and brand objectives by working closely with clients and cross-functional teams through innovative communications strategies.- Strategic and tactical planning to nurture online audiences, engagement, and conversions across Facebook, Instagram, Twitter, Pinterest, Snapchat, Periscope, blogs, and more.- Oversaw the execution of digital storytelling through dynamic content calendars combined with paid media resulting in effective brand positioning.- Worked closely with a range of top-tier influencers and content partners to produce on-brand photo, video, cinemagraph and GIF content.- Presented executives and key stakeholders multi-faceted brand strategies, programs, and results. - Agency-wide resource for strategy and thought-leadership on digital best practices.
Aug 2015 - Jun 2016
Senior Manager Of Social Media And Marketing
- Developed comprehensive strategy and managed day-to-day for Cesar Millan's social channels. - Managed social editorial calendar collaborating closely with e-commerce, editorial, public relations, video production and other entities to ensure complete and timely coverage of all activities including television, tours, training courses, books, sponsors, and Foundation. - Set social performance benchmarks; metrics, weekly and monthly KPIs assessing the effects of social activities, responding as required to optimize impact. - Managed production of digital media assets including video content, Infographics, Twitter cards, articles, and more.- Worked with client and company stakeholders to plan, develop, and manage digital campaigns for partners including Merial, Best Western, DogVacay, and others.- Brokered deals with celebrity talent and influencers to develop ongoing strategic partnerships.- Managed digital ad buys on Facebook, Google Ad Words, and YouTube Display Network to support live tours, training programs, television shows, sponsored content, and more.Key Achievements:In under two years: - Cultivated organic community growth of 5M new fans on Facebook. - Developed a Vine following of 50K.- Organic Twitter growth of 225K+ followers- Increased YouTube subscriber count by 100K+.- Starting from scratch, developed an engaged community of 240K Instagram followers.Other highlights:- Drives an average of 500K social referrals to CesarsWay.com monthly. - “Employee of the Year” in 2013.- Created and implemented strategic marketing plan for "Cesar 911" seasons one and two, raising awareness for the show and helping exceed ratings goals for each season.- Worked closely with company management and sales team to close $1.5 million in annual sponsorship deals.- Conceptualized, sold to NatGeo, and solely produced a $30K event for the launch of "Cesar 911" season two.
Nov 2012 - Jul 2015
Digital Manager
- Created the digital marketing strategy and managed the day-to-day social media presence for consumer agency clients including CBS Home Entertainment, Yahoo!, CAA, MEGA Brands America, and JAKKS Pacific. - Custom campaign planning and execution surrounding product launches, key selling seasons, and other priorities based on client objectives. - Consistently exceeded client expectations by providing quality, high-impact digital strategies that enhanced traditional PR efforts.- Provided analytic reports that proved effective planning, sound tactics and strategy execution leading to strong ROI.- Managed a team of five social media freelancers and interns. Responsible for keeping the agency and its clients abreast of emerging trends and technologies.- Provided the digital component for all new business proposals and helped devise a scalable growth model for the digital division of Bender/Helper Impact.
Aug 2012 - Nov 2012
Digital Strategist
Digital strategy and account management for agency clients including CBS Home Entertainment, CAA, Yahoo!, MEGA Brands America, JAKKS Pacific, and PlayNetwork, Inc.
Jun 2011 - Aug 2012
Communications Coordinator
- Served as the liaison between record label and artists/management; managed news, international and domestic press, tour dates, contests, radio interviews and charts for marketing and production use. Coordination of human resources activities including interviewing, hiring and initial training of interns.
Jan 2009 - Oct 2011
Marketing, Promotions, And Programming Manager
Tap, Inc.
- Managed the digital marketing, PR and internal communications for Tommy Alastra Productions, Inc. client LA nightclub Premiere Supper Club. Weekly booking of talent and curation of special events. - Worked closely with several entertainment clients to produce red carpet events including Sean Kingston's Super 21, Break Media's "Assassin's Creed Brotherhood" Launch Party, and Taryn Manning Live, and others.- Created decks, pitches, proposals; Drafted venue rental contracts, talent performance agreements, and deal memos.
Oct 2010 - May 2011
Market Research Project Manager
Atkins Research Group, Inc.
- Worked directly with a range of Fortune 500 clients serving marketing research needs; managed quantitative and qualitative projects including focus groups, brand and image studies, in-depth-interviews, taste tests, jury simulation and in-store interviews. - Moderated and conducted interviews to gauge sentiment on brands and products, helping the client understand and forecast trends, competition, marketing and sales strategy. - Provided proposals, screeners, questionnaire and spreadsheet design to clients. - Management of respondent database.
Jun 2005 - Oct 2010
2 education records
Melissa Taylor education
Education record
Mit Sloan School Of Management
Education record
Pasadena City College
FAQ
Frequently asked questions about Melissa Taylor
Quick answers generated from the profile data available on this page.
What company does Melissa Taylor work for?
Melissa Taylor works for Citizen Watch America.
What is Melissa Taylor's role at Citizen Watch America?
Melissa Taylor is listed as Strategic Brand Marketer | Digital Native | Corporate Communications Expert | Social Impact Lead at Citizen Watch America.
What is Melissa Taylor's email address?
AeroLeads has found 1 work email signal at @taylorstrategy.com for Melissa Taylor at Citizen Watch America.
What is Melissa Taylor's phone number?
AeroLeads has found 5 phone signal(s) with area code 818, 631, 212 for Melissa Taylor at Citizen Watch America.
Where is Melissa Taylor based?
Melissa Taylor is based in Port Washington, New York, United States while working with Citizen Watch America.
What companies has Melissa Taylor worked for?
Melissa Taylor has worked for Citizen Watch America, Taylor, Citizen Relations, Hl Group, and Cesar Millan Inc..
How can I contact Melissa Taylor?
You can use AeroLeads to view verified contact signals for Melissa Taylor at Citizen Watch America, including work email, phone, and LinkedIn data when available.
What schools did Melissa Taylor attend?
Melissa Taylor studied at Mit Sloan School Of Management.
What skills is Melissa Taylor known for?
Melissa Taylor is listed with skills including Social Media Marketing, Social Media, Digital Media, Advertising, Marketing, Facebook, Marketing Strategy, and Digital Strategy.
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