Clients: Capital One, Smirnoff, Smirnoff Ice, and Naked TurtleAreas of expertise: Business and brand planning, digital and social strategy, channels, content, creative and design

- Oversaw multiple projects, budgets and teams across client accounts, new business and agency marketing.- Delivered fully integrated client solutions encompassing digital, creative, influencer, PR, experiential and measurement by providing senior strategic counsel and tactical plans to agency's oral care, home care, lifestyle, health and travel accounts including P&G, Natrol and more.- Key player in diversifying agency capabilities, accounts and methodologies with a focus on growing the digital practice and modernizing measurement offering.- Created the agency's proprietary influencer marketing offering; Currently building an enterprise tool to manage influencer relationships and campaigns.

- Led digital accounts for agency’s lifestyle, hospitality/travel, and consumer clients including Hilton Worldwide Luxury Brands, 1 Hotels, Amazon’s MyHabit.com, and more.- Achieved global marketing and brand objectives by working closely with clients and cross-functional teams through innovative communications strategies.- Strategic and tactical planning to nurture online audiences, engagement, and conversions across Facebook, Instagram, Twitter, Pinterest, Snapchat, Periscope, blogs, and more.- Oversaw the execution of digital storytelling through dynamic content calendars combined with paid media resulting in effective brand positioning.- Worked closely with a range of top-tier influencers and content partners to produce on-brand photo, video, cinemagraph and GIF content.- Presented executives and key stakeholders multi-faceted brand strategies, programs, and results. - Agency-wide resource for strategy and thought-leadership on digital best practices.

- Developed comprehensive strategy and managed day-to-day for Cesar Millan's social channels. - Managed social editorial calendar collaborating closely with e-commerce, editorial, public relations, video production and other entities to ensure complete and timely coverage of all activities including television, tours, training courses, books, sponsors, and Foundation. - Set social performance benchmarks; metrics, weekly and monthly KPIs assessing the effects of social activities, responding as required to optimize impact. - Managed production of digital media assets including video content, Infographics, Twitter cards, articles, and more.- Worked with client and company stakeholders to plan, develop, and manage digital campaigns for partners including Merial, Best Western, DogVacay, and others.- Brokered deals with celebrity talent and influencers to develop ongoing strategic partnerships.- Managed digital ad buys on Facebook, Google Ad Words, and YouTube Display Network to support live tours, training programs, television shows, sponsored content, and more.Key Achievements:In under two years: - Cultivated organic community growth of 5M new fans on Facebook. - Developed a Vine following of 50K.- Organic Twitter growth of 225K+ followers- Increased YouTube subscriber count by 100K+.- Starting from scratch, developed an engaged community of 240K Instagram followers.Other highlights:- Drives an average of 500K social referrals to CesarsWay.com monthly. - “Employee of the Year” in 2013.- Created and implemented strategic marketing plan for "Cesar 911"​ seasons one and two, raising awareness for the show and helping exceed ratings goals for each season.- Worked closely with company management and sales team to close $1.5 million in annual sponsorship deals.- Conceptualized, sold to NatGeo, and solely produced a $30K event for the launch of "Cesar 911" season two.

- Created the digital marketing strategy and managed the day-to-day social media presence for consumer agency clients including CBS Home Entertainment, Yahoo!, CAA, MEGA Brands America, and JAKKS Pacific. - Custom campaign planning and execution surrounding product launches, key selling seasons, and other priorities based on client objectives. - Consistently exceeded client expectations by providing quality, high-impact digital strategies that enhanced traditional PR efforts.- Provided analytic reports that proved effective planning, sound tactics and strategy execution leading to strong ROI.- Managed a team of five social media freelancers and interns. Responsible for keeping the agency and its clients abreast of emerging trends and technologies.- Provided the digital component for all new business proposals and helped devise a scalable growth model for the digital division of Bender/Helper Impact.

Digital strategy and account management for agency clients including CBS Home Entertainment, CAA, Yahoo!, MEGA Brands America, JAKKS Pacific, and PlayNetwork, Inc.

- Served as the liaison between record label and artists/management; managed news, international and domestic press, tour dates, contests, radio interviews and charts for marketing and production use. Coordination of human resources activities including interviewing, hiring and initial training of interns.

- Managed the digital marketing, PR and internal communications for Tommy Alastra Productions, Inc. client LA nightclub Premiere Supper Club. Weekly booking of talent and curation of special events. - Worked closely with several entertainment clients to produce red carpet events including Sean Kingston's Super 21, Break Media's "Assassin's Creed Brotherhood" Launch Party, and Taryn Manning Live, and others.- Created decks, pitches, proposals; Drafted venue rental contracts, talent performance agreements, and deal memos.

- Worked directly with a range of Fortune 500 clients serving marketing research needs; managed quantitative and qualitative projects including focus groups, brand and image studies, in-depth-interviews, taste tests, jury simulation and in-store interviews. - Moderated and conducted interviews to gauge sentiment on brands and products, helping the client understand and forecast trends, competition, marketing and sales strategy. - Provided proposals, screeners, questionnaire and spreadsheet design to clients. - Management of respondent database.