Melissa Ledesma Email & Phone Number

New York, Ny, Us

Jersey City, New Jersey, United States

Women of Martech (WOM) is a professional organization that is promoting an amplifying the experiences, contributions, successes, achievements and innovations of women in the martech industry, including actions tied to revenue, process and efficiency, diversity and inclusion and social responsibility. Digital Media Solutions is the founding sponsor of Women of Martech.

Remote

Greater New York City Area

Greater New York City Area

• Further position DMS and its subsidiary brands as experts in performance marketing across multiple industries.• Handle thought leadership programs and content marketing across DMS and its subsidiary brands (Case studies, Whitepapers, Webinars, Reports, Best Practices)• Oversee conference calendar, submit speaker proposals for DMS executives; manage trade show sponsorships/activations and other corporate meetings• Manage social media channels including Facebook, LinkedIn, Twitter and Instagram inclusive of post copy, graphics, videos and oversee the social publishing calendar.• Manage conference calendar, including sponsorship and event execution• Support creation and management of written, digital and video content for social, email and other marketing and communications campaigns.• Participate in ongoing planning and strategy meetings to help evolve social media and content development initiatives. • Coordinate with VP of Product and assist with design updates to maintain brand consistency• Create and implement an integrated communications strategy for B2B audience

Little Falls, Nj

Developed design and functionality of new company CRM; focusing on client follow-up and email marketing strategy.Developed content for traditional media relations materials, such as press releases, key messages as well as content for digital and social media assets.Acted as a liaison between regional loan officers and real estate partners.Created new social strategies across all regional social platforms Contributed to the curation of content for professional development training classes Served as a subject matter expert for media calls and press releases. Established and managed new corporate communications strategy and budget.Created script, edited and produced new series of marketing videos for multi-channel use.Built teams and hired assistants and production partners for top-producing Loan Originators to foster business development.Managed SEO-Coordinator and Marketing Coordinator and developed SEO and paid advertising strategy.

Hasbrouck Heights, Nj

Establish media relationships & secure publicityPlan and execute Association's social media strategyUpdate and maintain Association websiteCreate and publish weekly electronic newsletterOrganize corporate philanthropy through outreach events, scholarship donation & other community sponsorshipsResearch and develop strategic opportunities to gain sponsorshipsDesign Annual Report and Special Event ProgramsWrite & develop weekly blog postsCultivate beneficial relationships with Affiliate PartnersEncourage interaction between local/ state legislators and members

New York, Ny

•Maintained copy and creative design for client’s Facebook page•Created monthly publicity update analyses•Established media connections by pitching products to bloggers and writers

Distribute and maintain artist press kitsCreate comprehensive teen media contact databaseSecured publicity for 2 artists on social media site with 150k usersAssist with scheduling broadcast and print interviews and appearancesOrganize private event guest list and run-of-show

Drafted feature press releases for Greatest Hits CD collectionCo-developed launch of Masterworks Broadway websiteManaged and executed the Broadway "Gotta Get a Gimmick" SweepstakesAssisted in development of pitch concepts and campaign plans for 4TROOPS launch

Assist multiple music and talk talent guests dailyOrganize schedules for in-studio interviews and performancesPromote communication between publicists and channel programmersMaintain inventory and organization of Green RoomDevelop structured schedule for interviews and performances for each guestDistribute and archive artist agreement releases and along with photo documentation

Compose memos with recording session details for all pertinent event personnel and staff members.Schedule and facilitate all aspects of entertainment recordings and rehearsalLiaison between recording studio and producers of respective shows.Research and recommend talent for upcoming projectsCultivate and maintain relationships with talent agents and managers, producers, directors, associate producers, story editors, script supervisors and recording studio personnel.Assist with technical aspects of in-house recording, including engineering the booth, editing, and burning CDs or DVDs. General office duties (filing, faxing, copying, etc.) as needed