Melissa Foreman Email & Phone Number

New Hope, Pennsylvania, United States

>> Hormone replacement therapy product marketing with go-to-market strategy>> Use of social media with customer email for activation>> Building multi-touch journeys inclusive of onboarding, engagement for e-commerce/ abandon cart, reach back>> Implementation of ZenDesk product configurations>> HIPPA/ PHI/ Pharma complaint(in process Klaviyo)

Chicago, Illinois, United States

Successfully developed the strategic go-to-market plan for VillageMD Stay Well Care Plan targeted to Medicare patients. Spearheaded the development and automation of brand new fully segmented, multi-channel patient journeys (Attribution. activation, onboarding, education, and nurturing) for Value-Based Care (VBC), Medicare, Medicare Advantage, and Commercial patients. Leveraged data and analytics to create key personas, cohorts for segmentation in a Customer Data Platform (CDP), and… Show more Successfully developed the strategic go-to-market plan for VillageMD Stay Well Care Plan targeted to Medicare patients. Spearheaded the development and automation of brand new fully segmented, multi-channel patient journeys (Attribution. activation, onboarding, education, and nurturing) for Value-Based Care (VBC), Medicare, Medicare Advantage, and Commercial patients. Leveraged data and analytics to create key personas, cohorts for segmentation in a Customer Data Platform (CDP), and post-campaign reporting. HIPPA and PHI compliant. >> Boosted email open rates by 30 percentage points (from low 40% to 70%) and increased click-through rates by over 100% (from 0.9% to 2.1%).>> Multiplied booked appointment volume by 2.25 times the company goal, driving a 137% increase in conversion from email to website to booked appointments.>> Product marketing- Stay Well Care Plan for Medicare targets > Developed strategic go-to-market plan inclusive of market research, focus groups, defined segments/ personas, launch plan, channel utilization, and creative assets >> Developed and executed targeted email campaigns for Walgreens, resulting in an increase in new patient volume at VMD practices.>> Automated key healthcare campaigns (Medicare T65, Birthday, Annual Enrollment, Flu, Wellness Visits) and launched chronic care campaigns (Diabetes, COPD, CHF, VBC) that achieved a 110% increase in virtual event engagement.>> Owned content strategy and development, including calendaring and content audits, to drive consistent cross-channel patient engagement. Show less

Baltimore, Maryland, United States

Developed, executed and automated the first new customer EMOB multi-channel onboarding journey (Days 0-90) and payment reminders/pre-delinquency protocols at OneMain Financial. This initiative significantly improved customer engagement during the critical first 90 days. PHI Complaint.>> Developed and executed a data-driven segmentation testing strategy to deliver highly targeted customer engagement and awareness campaigns across multiple channels (digital-email, Web, SMS, DM… Show more Developed, executed and automated the first new customer EMOB multi-channel onboarding journey (Days 0-90) and payment reminders/pre-delinquency protocols at OneMain Financial. This initiative significantly improved customer engagement during the critical first 90 days. PHI Complaint.>> Developed and executed a data-driven segmentation testing strategy to deliver highly targeted customer engagement and awareness campaigns across multiple channels (digital-email, Web, SMS, DM, mobile push, etc.).>> Increased customer onboarding journey open rates by 51% in the first 5 days through digital automation.>> Successfully migrated over 19,000 customers from the prior rewards program while re-implementing a new GTM plan, OneMain CashBack. The program leveraged targeted segmentation and use case offer activation to achieve a 2.5 times increase in linked cards per customer.>> Led the development and testing of strategic plans for bi-annual customer payment deferral campaigns across 2000 branches. This multi-channel initiative (digital- web, email, SMS, mobile push, DM, and internal communication) successfully achieved loan close goals. >> Provided comprehensive campaign readouts with each channel owner, ELT fostering collaboration and driving continuous campaign innovation Show less

Baltimore, Maryland, United States

>> Developed and executed data-driven social media strategies across Facebook (Meta) Suite, Instagram, and LinkedIn to achieve marketing objectives - brand awareness and community events>> Increased brand engagement on social feeds through boosted targeted content campaigns and community management.>> Utilized SalesForce Social Studio to streamline social media workflow and generate comprehensive social analytics reports.>> Proficient in social media… Show more >> Developed and executed data-driven social media strategies across Facebook (Meta) Suite, Instagram, and LinkedIn to achieve marketing objectives - brand awareness and community events>> Increased brand engagement on social feeds through boosted targeted content campaigns and community management.>> Utilized SalesForce Social Studio to streamline social media workflow and generate comprehensive social analytics reports.>> Proficient in social media advertising platforms for paid search campaigns.>> Content creation, community management Show less

Hanover, Pennsylvania

Established the Marketing department at the Hanover Area YMCA, building a budget and designing a comprehensive branding/ rebranding and marketing plan. This initiative spearheaded a 25% year-over-year membership growth and achieved a 70% retention rate.>> Led and implemented the community media strategy and outreach program, significantly increasing brand awareness.>> Developed and executed the marketing and communications strategy for the grand opening of a $9 million… Show more Established the Marketing department at the Hanover Area YMCA, building a budget and designing a comprehensive branding/ rebranding and marketing plan. This initiative spearheaded a 25% year-over-year membership growth and achieved a 70% retention rate.>> Led and implemented the community media strategy and outreach program, significantly increasing brand awareness.>> Developed and executed the marketing and communications strategy for the grand opening of a $9 million sports complex, including internal and external communications plans.Pioneered the first-ever branded Y commercials and radio campaign, further enhancing brand visibility.>> Owned all digital marketing channels, including internal digital signage, equipment marketing, social media platforms, targeted digital ads with A/B testing, and app development. Utilized social media management tools like Hootsuite and Sprinklr to achieve campaign goals. Show less

Washington Dc-Baltimore Area

Marketing & Communications:>> Craft and execute strategic marketing and communication plans across diverse industries (e.g., Cryptocurrency, FinTech, Non-Profit)>> Develop and manage integrated marketing campaigns, encompassing industry events, experiential marketing, and user experience (UX) strategies.Industry Expertise:>> Proven ability to tailor marketing efforts to unique industry needs, including Cryptocurrency, Veterinarian Software, Financial… Show more Marketing & Communications:>> Craft and execute strategic marketing and communication plans across diverse industries (e.g., Cryptocurrency, FinTech, Non-Profit)>> Develop and manage integrated marketing campaigns, encompassing industry events, experiential marketing, and user experience (UX) strategies.Industry Expertise:>> Proven ability to tailor marketing efforts to unique industry needs, including Cryptocurrency, Veterinarian Software, Financial Services, Religious Organizations, and Virtual Payment Solutions.Key Skills:> Strategic Planning & Execution> Event Marketing & Management> Experiential Marketing> User Experience (UX) Design> Campaign Management> Project Management> Communication & Collaboration Show less

Alpharetta, Georgia, United States

Led and executed a multi-channel customer lifecycle marketing strategy for PayPal PLCC, driving cardholder engagement, reuse, and growth. This comprehensive strategy encompassed:>> Program Design: Developed engaging and targeted marketing campaigns (manual and drip) aligned with customer lifecycle stages.>> Testing & Optimization: Utilized A/B testing and data-driven insights to optimize campaign performance and deliver on sales targets.>> Post-Campaign Reporting:… Show more Led and executed a multi-channel customer lifecycle marketing strategy for PayPal PLCC, driving cardholder engagement, reuse, and growth. This comprehensive strategy encompassed:>> Program Design: Developed engaging and targeted marketing campaigns (manual and drip) aligned with customer lifecycle stages.>> Testing & Optimization: Utilized A/B testing and data-driven insights to optimize campaign performance and deliver on sales targets.>> Post-Campaign Reporting: Provided comprehensive readouts and analysis to upper-level portfolio management, enabling data-driven decision-making.Key Contributions:>> Enhanced Customer Experience: Collaborated directly with the client to refine credit integration initiatives, leading to improved customer satisfaction.>> Data-Driven Marketing: Partnered with the data analytics team to model offers, analyze campaign performance, and deliver impactful insights.>> Cross-Functional Collaboration: Effectively managed internal and external agencies, fostering communication and collaboration among Risk, Legal, Operations, and other stakeholder teams. Show less

Harrisburg, Pennsylvania Area

Developed and executed high-impact marketing programs to drive customer engagement, loyalty, and program utilization within the consumer CRM and loyalty marketing space. >> Managing the CRM loyalty vertical and product offerings: Designed and managed targeted programs and strategic roadmaps to drive customer engagement and loyalty.>> Data-Driven Targeting: Utilized propensity models and customer transaction history to develop and test targeted campaigns across various… Show more Developed and executed high-impact marketing programs to drive customer engagement, loyalty, and program utilization within the consumer CRM and loyalty marketing space. >> Managing the CRM loyalty vertical and product offerings: Designed and managed targeted programs and strategic roadmaps to drive customer engagement and loyalty.>> Data-Driven Targeting: Utilized propensity models and customer transaction history to develop and test targeted campaigns across various channels (email, direct mail, Catalina, receipt tape, front-end store, pharmacy/script marketing).>> Segmentation & Personalization: Developed 1:1 communication strategies and defined segmentation profiles with variable data fields for personalized messaging.>> Campaign Optimization: Increased email open rates by 14% exceeding industry benchmarks through A/B testing and optimization.>> Customer Journey & Acquisition: Architected retargeting strategies to shift front-end sales behaviors and increase customer acquisition across different product verticals.>> Strategic Marketing Initiatives: Led the development and launch of Plenti Rewards, a new loyalty program for Rite Aid powered by American Express, driving program enrollment, points redemption, and overall usage.>> Omnichannel Marketing: Managed and executed in-store POS signage (floor, counter, shelf) in alignment with category management and POS teams to create a seamless brand experience.>> Cross-Functional Collaboration: Fostered strong partnerships with ad agencies, managing planning, buying, CPG shoot stylization, and creative direction. Show less

San Jose, California, United States

Customer Relationship Management (CRM) & Lifecycle Marketing Leader>> Led and managed all US CRM engagement and drip lifecycle programs utilizing purchase history and look-alike models. This personalized approach drove increased checkout usage and wallet share for new members, core customers, and top spenders>> Boosted core and top customer email open rates by 10-15%, exceeding industry benchmarks and translating to a significant increase in revenue per email (RPE) of $.40… Show more Customer Relationship Management (CRM) & Lifecycle Marketing Leader>> Led and managed all US CRM engagement and drip lifecycle programs utilizing purchase history and look-alike models. This personalized approach drove increased checkout usage and wallet share for new members, core customers, and top spenders>> Boosted core and top customer email open rates by 10-15%, exceeding industry benchmarks and translating to a significant increase in revenue per email (RPE) of $.40 to $3.>> Successfully spearheaded PayPal New Member communications program, developing 14 email flows that generated revenue growth: $2 million in 2013 and $3.6 million in 2014.>> Optimized new member engagement by crafting targeted email campaigns, achieving an 11% rise in open rates, a 4% reduction in unsubscribe rates, and a remarkable 64% increase in mobile usage.>> Leveraged qualitative and quantitative research to inform the development and optimization of impactful loyalty and incentive programs. Show less

Timonium, Md

Global Marketing & Event Management Leader>> Spearheaded global communication strategies, tailoring multi-channel campaigns (email, social, UX, and blogger outreach) for diverse markets like LATAM, Canada, and Asia.>> Managed a team of 4 marketers, freelance copywriters, proofreaders, and coders, driving the execution of successful global marketing initiatives.>> Oversaw the execution of over 100 industry events annually, including trade shows, galas, sales… Show more Global Marketing & Event Management Leader>> Spearheaded global communication strategies, tailoring multi-channel campaigns (email, social, UX, and blogger outreach) for diverse markets like LATAM, Canada, and Asia.>> Managed a team of 4 marketers, freelance copywriters, proofreaders, and coders, driving the execution of successful global marketing initiatives.>> Oversaw the execution of over 100 industry events annually, including trade shows, galas, sales meetings, and Presidents Club trips. My responsibilities encompassed strategic planning, logistics management, purchasing, and project execution – all focused on nurturing sales pipeline growth.>> Conceptualized and executed a groundbreaking PayPal Holiday Program, incorporating a multi-channel Super Bowl campaign, city-targeted airplane flyovers, and engaging email marketing. This program achieved a stellar 64% email open rate and generated over 500,000 entries.>> Forged strong cross-functional relationships with internal teams like Merchant and Affiliate Offers, Operations, Product & Product Marketing, Analytics, and PR/Brand, fostering seamless collaboration. Show less

San Jose, Ca/ Timonium, Md

>> Merchant Marketing for sales pipeline inclusive of research partners: Forrester, Gartner. Authoring White papers, merchant case studies and strategic webinars for the sales and product teams>> GTM product marketing plans to customer-facing communications>> Developed strategic trade show and industry events plans (and execution- booth presence, speaking RFP, trade show set up, exclusive private events

Owings Mills, Md

Developed and executed comprehensive brand strategies for 50 weight loss licensees and corporate-owned locations. This included crafting national marketing and advertising campaigns (TV, radio, print) for retail programs and food products.>> Oversaw in-store marketing efforts for company-owned locations within the licensee network.Spearheaded grand opening initiatives for new locations, including space design and marketing implementation.>> Led local community… Show more Developed and executed comprehensive brand strategies for 50 weight loss licensees and corporate-owned locations. This included crafting national marketing and advertising campaigns (TV, radio, print) for retail programs and food products.>> Oversaw in-store marketing efforts for company-owned locations within the licensee network.Spearheaded grand opening initiatives for new locations, including space design and marketing implementation.>> Led local community engagement activities (health fairs, school programs, corporate wellness programs) to build brand awareness and drive client acquisition.>> Collaborated with product development on new product creation, packaging, and forecasting based on consumer research and focus groups.>> Supported operations teams with ongoing marketing support for both new and existing locations (PR, local print advertising).>> Managed internal communications through the creation and editorial oversight of monthly newsletters and mailers.>> Partnered with the franchise/licensee sales department to generate new sales and expand the network of weight loss centers.>> Conceptualized and coordinated testimonial campaigns for TV commercials and print media, including food styling and design elements. Show less

Frederick, Md

Led the development and execution of comprehensive PR, marketing, and advertising strategies for over 73 NaturaLawn of America franchises.>> Launched the Public Relations Department at NaturaLawn, establishing a foundation for brand awareness and industry partnerships.>> Secured high-profile partnerships with the American Horticultural Society, NCAMP, Businesses for the Bay, EPA PESP, and other leading environmental organizations.>> Developed and managed… Show more Led the development and execution of comprehensive PR, marketing, and advertising strategies for over 73 NaturaLawn of America franchises.>> Launched the Public Relations Department at NaturaLawn, establishing a foundation for brand awareness and industry partnerships.>> Secured high-profile partnerships with the American Horticultural Society, NCAMP, Businesses for the Bay, EPA PESP, and other leading environmental organizations.>> Developed and managed impactful communication channels including the "Naturally Speaking" customer newsletter and the "NLA Newswire" franchise newsletter, reaching audiences four times per year.>> Conceptualized and executed creative marketing and advertising campaigns across various media platforms.>> Designed and managed industry trade show booths, showcasing NaturaLawn's products and services.>> Pioneered a digital presence by designing the company website (www.nl-amer.com [invalid URL removed]) and individual franchise web pages in 2003 (a forward-thinking initiative for the time).>> Executed comprehensive visual marketing strategies including packaging design, photo shoot coordination (3D), and catalog development for the NaturaLawn retail product line. Show less

Blacksburg, Va

Bs, Marketing Communications/ Advertising/ Graphic Design

Activities and Societies: Alpha Sigma Alpha, PRSA, AAF, AMA

Education record