Melissa Levine Email & Phone Number

Los Angeles, Ca, Us

Oversee all social media operations across the Microsoft Cloud ecosystem of 60+ social and YouTube channels, leading a group of 16 Sr. Managers, Platform Managers, and Governance Managers that own social and YouTube publishing, distribution strategy, quality assurance (QA), channel security, and brand health.

My remit expanded to oversee a team of 13, incorporating YouTube channel managers managing an ecosystem of 12 YouTube channels and uploads to an internal video platform to embed across our blog properties.

I manage a team of 10 social media platform managers and channel governance managers that own the social media content distribution strategy across 30+ Microsoft Cloud social media channels with 15MM+ fans and followers, publishing 2k social posts per quarter optimized for business objectives and audience psychographics.

New York, Ny, Us

Highlights:* Spearheaded development and continual refinement of strategy and creative for @Showtime brand social media handles on Instagram, Twitter, and Facebook, yielding a 94% increase in cross-platform engagement, and a 13% increase in followers over an 18-month period.Day-to-day Management:* Collaborated with creative, traditional and digital marketing, media, analytics, sales, programming, and PR teams on 360 marketing plans.* Briefed agency partners and worked together to develop social marketing strategies for brand and series handles, encompassing tone of voice, creative development, content calendar planning, and community management.* Grew and fostered engaged communities for original series such as Dexter, The Chi, Ray Donovan, The Circus, Your Honor, Twin Peaks, and Black Monday.* Analyzed quantitative and qualitative data on a weekly, monthly, and ad hoc basis to keep senior leadership informed about the health of our social communities, and guide strategy pivots.* Kept a pulse on social media trends and influencers aligned with our brand and pitched ideas to keep our brand culturally relevant.

New York, Ny, Us

Highlights:* Led development and execution of NAMIC EMMA Award-winning and Shorty Award-nominated social media strategy for original series The Chi, launching handles on Instagram, Facebook, and Twitter and driving a year-round content calendar spanning events, teasers, and in-season campaigns, resulting in Twitter trends for 8 consecutive weeks and cross-platform engagement that consistently surpassed our ecosystem benchmarks.* Collaborated on fan-driven social strategy for Twin Peaks and brought a 30-week campaign to life that won 3 Shorty Awards and was nominated for a Webby Award, spanning creative development, copywriting, content calendar planning, social listening, community management, and reporting.

New York, Ny, Us

Highlights:* Managed development and promotion of Fear the Walking Dead app for iOS and Android in 9 languages across 200 countries.* Launch one of the best performing global Snapchat lenses to date with over 41 million total plays across 6 available regions.* Organized Facebook Live Q&A with series talent that was simulcast across 10+ key regional accounts, and spearheaded all on-site logistics from London.Day-to-day management:* Oversaw social and digital campaign planning across 5 international regions spanning 40+ Facebook, Twitter, and Instagram accounts, ensuring brand consistency, analyzing initiative effectiveness, and looking for ways to increase growth.* Managed content calendar and coordinated with domestic and international marketing teamson content strategy to release 3-5 weekly digital and multi-platform marketing assets for high-profile original series such as Fear the Walking Dead, The Night Manager, Halt and Catch Fire, and Into the Badlands.* Reviewed and refined marketing plans, creative assets, ads, and presentations, and collaborated on promotional efforts to support AMC priorities in 5 key global regions.* Assisted with events and regional activations, including consumer, affiliate, PR, and trade events.

New York, Ny, Us

* Oversaw content calendar and coordinated with domestic and international marketing teamsto release 3-5 weekly digital and multi-platform marketing assets for high-profile original series such as Fear the Walking Dead, The Night Manager, and Into the Badlands.* Reviewed and refined marketing plans, creative assets, ads, and presentations, and monitored promotional efforts in 5 key global regions. * Assisted with events and regional activations, including consumer, affiliate, PR, and trade events.

* Designed and built custom websites for a wide array of clients including visual artists, architects, and musicians. * Worked on comprehensive project for 10-week Digital Marketing course at General Assembly, culminating in using budget to run an end-to-end digital marketing campaign with Travel Savvy Digital Media, and presenting findings and recommendations to peers, GA staff, and marketing professionals.

New York, Ny, Us

Highlights:* Spearheaded comprehensive press campaign for Laura Mvula's critically acclaimed debut, including 4 release week television performances and coverage in the New York Times, the Wall Street Journal, Rolling Stone, SPIN, People, Entertainment Weekly, Pitchfork, Elle, Vogue, and Essence.* Secured wide press coverage for John Mayer's #2-charting 'Paradise Valley' album and curated release week plan to maximize exposure with limited artist availability, including features in Rolling Stone, Billboard, Time Magazine, and a performance on the 'Late Show with David Letterman.'* Mapped out plan to break emerging artist Hozier, leveraging debut SXSW performances to foster interest amongst key press, tastemakers, and television bookers, and secured first television performance on the 'Late Show with David Letterman' and introductory pieces with New York Magazine, USA Today, and Mother Jones.Day-to-day management:* Responsible for national media outreach and strategy, managing a roster of 20+ accounts (established and emerging artists), developing and implementing custom marketing plans with budgets ranging from $15-300k. * Lined up creative partnerships for album launches and content premieres, placing 5-10 songs and videos per release cycle.* Arranged digital and social media initiatives, including Tumblr and Twitter Q&As, HuffPost Live, and Google Hangouts. * Wrote and edited department communications, saving over $70k per year by bringing writing projects in-house.* Facilitated logistics of events and appearances, including festivals, artist showcases, listening parties, and press days.

New York, New York, Us

Highlights:* Ran point for live preview event for Jill Scott's first #1 album for 500 key influencers and tastemakers, including coordinating venue and performance logistics and guestlist management.* Acted as satellite office artist liaison, coordinating 20+ press days and accompanying artists to interviews and television appearances around the city.* Consulted with tech development team to create a website and content management system to organize marketing assets for 115 artists.Day-to-day management:* Pitched and negotiated regional print, TV, and online coverage for 35+ artists, and increased ticket sales for tours in 175 regional markets. * Facilitated planning and logistics of events and press days, including managing logistics of label showcase at SXSW. * Created and maintained press department Twitter account and live-tweeted from shows and press events.* Hired and supervised 2-3 interns per semester.

New York, Ny, Us

Utilized strong organizational skills to fulfill simultaneous tasks for busy 4-person press department, including using Photoshop to mock up press clips, undertaking various research projects, and helping with tour press follow-up by interacting with contacts from blogs and newspapers.

Santa Clara, Ca, Us

Responsible for the design and implementation of graphics processors and integrated chipsets, while helping to establish best practices for workflow.

Us

Called retail stores to gauge buzz and gather sales data on releases, and analyzed findings to assemble reports for executives.

Bs, Electrical And Computer Engineering, Minor: History

Digital Marketing

Music/Recording Industry Program

High School