Manage local research for the South Carolina markets (Columbia, Myrtle Beach-Florence, Greenville-Spartanburg-Asheville) and the Coastal North Carolina markets (Wilmington, Greenville-New Bern-Washington, Norfolk-Portsmouth-Newport News)Partner with sales leaders to create and promote marketing materials to local sales staffDirect the monitoring and analyzation of market trends and the communication of findings to their appropriate audiencesAttend key and target level client meetings to gather intelligence and provide strategic solutions to fill their needsOversee the gathering of advertising campaign data and the communication of findings to clientsTrain all new and existing employees on research and marketing intelligence tools and techniquesDevelop strategic multimedia marketing solutions to local, regional and national clientsConstruct political and issue research insights to support linear and digital campaigns

Manage local research for the Southern Carolina markets (Columbia, Myrtle Beach-Florence, Charleston, Savannah) and the Orlando and Tampa markets in FloridaPartner with sales leaders to create and promote marketing materials to local sales staffDirect the monitoring and analyzation of market trends and the communication of findings to their appropriate audiencesAttend key and target level client meetings to gather intelligence and provide strategic solutions to fill their needsOversee the gathering of advertising campaign data and the communication of findings to clientsTrain all new and existing employees on research and marketing intelligence tools and techniquesDevelop strategic multimedia marketing solutions to local, regional and national clientsConstruct political and issue research insights to support linear and digital campaigns

Manage local research for the Southern Carolina markets (Columbia, Myrtle Beach-Florence, Charleston, Savannah)Partner with sales leaders to create and promote marketing materials to local sales staffDirect the monitoring and analyzation of market trends and the communication of findings to their appropriate audiencesAttend key and target level client meetings to gather intelligence and provide strategic solutions to fill their needsOversee the gathering of advertising campaign data and the communication of findings to clientsTrain all new and existing employees on research and marketing intelligence tools and techniquesDevelop strategic multimedia marketing solutions to local, regional and national clientsConstruct political and issue research insights to support linear and digital campaigns

Manage all local research, promotions and marketing for the South Carolina and Coastal North Carolina marketsPartner with sales leaders to create and promote marketing materials to local sales staffDirect the monitoring and analyzation of market trends and the communication of findings to their appropriate audiencesAttend key and target level client meetings to gather intelligence and provide strategic solutions to fill their needsOversee the gathering of advertising campaign data and the communication of findings to clientsTrain all new and existing employees on research and marketing intelligence tools and techniquesDevelop strategic multimedia marketing solutions to local, regional and national clientsConstruct political and issue research insights to support linear and digital campaigns

Manage all local research, promotions and marketing for the South Carolina and Coastal North Carolina marketsPartner with sales leaders to create and promote marketing materials to local sales staffDirect the monitoring and analyzation of market trends and the communication of findings to their appropriate audiencesAttend key and target level client meetings to gather intelligence and provide strategic solutions to fill their needsOversee the gathering of advertising campaign data and the communication of findings to clientsTrain all new and existing employees on research and marketing intelligence tools and techniquesDevelop strategic multimedia marketing solutions to local, regional and national clientsConstruct political and issue research insights to support linear and digital campaigns

Performs research analysis and develops proposals for presentations to current and potential advertisers. Designs presentations to motivate, encourage and stress the importance of cable advertising to current and potential clients. Analyzes, interprets, and presents research data for use in on-going sales efforts. Maintains familiarity with quantitative and qualitative media research tools.

Alumni Association Mailings, worked Alumni Association events, answered phone at Alumni Association desk, Maintained Alumni databases

Edited ad copy, met with clients and various other activities as requested.