Melissa López Domínguez Email & Phone Number

Monterrey, N.L., Mx

Monterrey, Nuevo León, Mexico

Provide each internal client with a deep knowledge base and customer, consumer and market insights that contribute significantly to increase the certainty in decision-making necessary to build brand value and strategy compliance.- Update and definition of positioning, targets and territories of the main brands of Sigma LatAm- Coordination and definition of the strategic brand plan for the year 2023 in the 4 main regions of LatAm, ensuring that it responds to consumer trends and needs- Advice and monitoring the innovation process, which represents 11% of sales, seeking to continue developing winning products in the market- Coordination of qualitative and quantitative studies that are required for an specific brand and support in research projects such as packaging evaluation, new product lines

Monterrey, Nuevo León, Mexico

- Design and implementation of the annual strategic planning process in Sigma LatAm- Definition and follow up of strategic objectives for LatAm focused on the growth of the organization- Multidisciplinary teams' coordination to achieve established goals- Benchmarking across different countries focusing in management tools

Monterrey Y Alrededores, México

- Coordination of Category Management development, capacities and monitoring of activities with local teams and main clients in LatAm- Design and execution of the program to capture new clients in El Salvador- Monitoring and renewal of the certification program in El Salvador with a nationwide scope- Launch of the Client Property Management program, through a census and segmentation in Peru, information analysis and daily report- Support in the design of the Shopper Food Service program in Peru

Monterrey Y Alrededores, México

- Launch of the certification program in Guatemala and Honduras, coordination and training of certifiers- Supervision of the product execution certification program in El Salvador- Analysis and presentations of monthly results

Ciudad De México Y Alrededores, México

- Administrative expenses organization and control- Onboarding follow-up in Mexico City- Performance evaluations development- Responsible of team building programs

Hermosillo Y Alrededores, México

- Performance evaluations development- Onboarding process coordination- Corporate events and employee experience coordination- Contribution and coach in career plan workshops