P&G Professional - 2020-2024Fabric Care - 2024-Present

Marketing program manager specializing in acquisition on the Brand Experience team. Managing B2B marketing campaigns that include digital marketing (social media, paid media, SEO and digital content), email marketing and print/direct mail marketing.

First marketing hire on the current marketing team, started as "marketing generalist" to help implement marketing automation, manage social media channels and performance marketing/digital ads, etc.Once team began to grow, transitioned into a marketing analyst role focusing on providing data-driven insights to the team to execute on growth in both customer acquisition and expansion.

Digital marketing analyst at Red Ventures with a specialization in SEO - analyzing search landscapes to find opportunities for higher rankings within search engines like Google, Bing, and Yahoo.Planned, managed and executed SEO and customer experience strategies on Bankrate.com (with a focus in personal loans), TheSimpleDollar.com and GoodCall.com.

Made digital marketing decisions based on site traffic, referrals, and conversions using Google Analytics; delegated implementation of campaigns; monitored and pushed the marketing timeline.Collected client case studies to showcase work - collected feedback from clients, wrote copy, designed pages to fit in current website design, and implemented on site that was built in Meteor.js.Ran content optimization experiments in Google Analytics to improve conversions to contact page.Developed a static client website for a short-term development project using HTML, CSS (with Bootstrap), and JavaScript.Managed client relations and project management on a 4-5 month web development contract.

First rotation:Managed product marketing and customer success from acquisition to retention for Assistant.io, an internally developed product.Monitored, analyzed, and made decisions based on customer data. Eventually presented validation efforts and findings that led to the decision to kill product development.Second rotation: USERcycle.com (now astronomer.io)Involved in the re-launch of USERcycle, a retention analytics platform focused on SaaS startups.Managed product marketing and customer success from acquisition to retention, and helped make product decisions by monitoring and analyzing customer data and behavior.Led a team of two temporary sales contractors as we experimented with a client services business.