Melissa Slagle Email & Phone Number

Greater Seattle, Washington, Us

• On team that spearheaded a new way for Microsoft to match partners with SMB customers. During the Phase 1, POC, the team exceeded sales expectations by 200%.• Performed data analysis that resulted in 20% increase in lead volume during pilot.• Supported SMB marketing efforts including user research, pilot programs, project management, A/B testing, and monthly newsletters.• Designed and managed user research projects that delivered actionable insights on schedule. • Pilot program analysis and reporting:• Developed training assets to supporting pilot program.• Built M365 Forms for the collection and aggregation of program data.• Developed marketing analysis that drove high impact decisions.• Authored executive report and analysis for pilot program results.• Project Management:• Managed partner activity and deliverables for new trials program.• Tracked and reported on partner progress.• Managed content for executive facing newsletters that drove business decisions. • Identified elements for A/B testing including CTA language and pricing presentation.• Worked closely across teams with Finance, Analytics, Relationship Marketing, Web, Paid Acquisition, Engineering, and Business Planning.

Seattle, Wa, Us

• Owned and managed all project data including contracts, resourcing alignments, project revenue, and Salesforce deal data heath on 50+ projects, with $15 million+ value at any one time.• Reviewed pricing, and triaged contracts through close. SME and POC for contract compliance.• Worked cross-functionally with teams in Delivery, Finance, Legal, HR, IT, and Payroll.• Developed PowerBI dashboards and executed ad hoc reports for managers, C-level, and Finance.• Built transitional CRM system in Access to retrieve archived data by accounting and alignment teams. • Owned RMS data transition from Dynamics to Salesforce and proprietary RMS during company acquisition integration. Awarded Certificate of Recognition for Systems & Process Integration.

Bellevue, Wa, Us

• Managed metadata for 1st, 2nd, and 3rd party audience data collections and integrations.• Analyzed data (using Periscope, Looker, SQL, and Excel) and created reporting for clients and external business partners to assist in understanding health and usage of data within DMP.• Created segments for programmatic advertising, used behavioral and demographic data within DMP.• Refined internal processes and created documentation.• Quickly ramped-up on team – assuming reporting duties, training, and became a “go-to” resource.• Left because company closed.

• Drove 40% increase in US wholesale within first year with Dabbawalla Bags by designing schedules and consistency throughout the organization’s marketing.• Designed, managed budgets, and trafficked display, email (MailChimp), and social media (Facebook & Instagram) marketing campaigns. • Improved website SEO, cross- and seasonal website merchandising, and merchandised Amazon ASINs.• Spearheaded Amazon Sponsored Ads and AdWords campaigns.• Evaluated campaigns using Google Analytics, Amazon advertising and email campaign data.

Seattle, Wa, Us

• Streamlined Microsoft contract compliance for temporary and direct-hire employees. • Partnered with client on contract, compliance, and seamless project starts.• Created ad hoc reports for internal team and client using SQL and Excel.• Planned and participated in marketing events to help develop quality and depth of talent pool.

Arlington, Va, Us

• Program management for launch for new 767 program initiative. Identified goal, KPIs, and incentives.• Conducted interviews to inform program design.• Developed reporting and presentations for C-level meetings, using Excel and PowerPoint.• Developed plan to expand buy-in amongst workers and to procure tools that would assist in compliance.

Redmond, Washington, Us

• Executed ad campaign fixes and escalated issues to technical teams when necessary. • Analyzed data feeds using SQL and Excel, established and communicated inventory levels to sales teams. • Scheduled and implemented ad campaigns for Microsoft products and services.

Certificate, Digital Marketing Analytics

Bachelor Of Arts (Ba), Marketing - Focus On Market Research And Statistics