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Melissa M. Moore, Ph.D. is listed as Associate Research Director, Behavioral Scientist at YouGov, a with 2467 employees, based in Buffalo, New York, United States. AeroLeads shows a work email signal at yougov.com, phone signal with area code 617, and a matched LinkedIn profile for Melissa M. Moore, Ph.D..
Melissa M. Moore, Ph.D. previously worked as Associate Research Director at Yougov and Project Manager at Yougov. Melissa M. Moore, Ph.D. holds Doctor Of Philosophy (Phd), Communication, Summa Cum Laude from University At Buffalo.
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Behavioral researcher and analytical storyteller. Extensive experience leading research and publications in media persuasion. Specific attention to mechanisms of engagement and behavior change. Topics including perceptions related to health issues (including likelihood to donate, volunteer, learn more, and share information).My portfolio: https://mmm-phd.comQuantitative and Qualitative Methods • Experiment and Survey Design • Data Analysis in SPSS, R Studio, SAS, and Stata • Behavior Change • Audience Insights • Data Visualization • Relationship Building • StorytellingSelect Publications:"Framing Inspirational Content: Narrative Effects on Attributions and Helping." Published in Media and Communication, 2021.• Illuminated how “inspirational” stories shape who readers think is responsible for solving health problems.• Increased readers’ intentions for activism (e.g., donating, volunteering, signing petitions, etc.) and their desire to share and seek similar stories by up to 13%."Narrative and Choice Effects on Learning Outcomes." Published in Communication Quarterly, 2021.• Investigated whether people choose their preferred type of learning material when given the option.• Explored how choice different types of material affect quiz scores and learner satisfaction."Eco-Friendly Influences From a Virtual World." Published in Environmental Communication, 2019.• Tested how guilt over failing to be eco-friendly could be triggered to influence future eco-friendly acts.• Identified high levels of empathy and guilt over past failures led to future eco-friendly behavior.• Found that unusual messaging can reach people who aren’t typically concerned with the environment.
Listed skills include Editing, Adobe Creative Suite, Acting, Public Speaking, and 37 others.
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Utilizing skills in survey design, consultation, and behavioral science. I oversee research projects from inception to delivery, leading specialized teams through each step of the process. I work closely with clients from academia, nonprofits, and in governmental positions.
Facilitating custom scientific research for academic, industry, and government clients.Managing research projects through questionnaire development and streamlining, survey programming, fielding, analytics (cleaning and weighting), and reporting. Includes creating and presenting data collection results to clients.Collaboration and management of teams from analytics, operations, and panel management.
Buffalo/Niagara, New York Area
Attained Ph.D. May 2021Areas of focus: Audience Engagement, Persuasion, Behavior Change, Narrative Effects, Entertainment Media Effects, Nonverbal CommunicationCrafted persuasive messages to build engagement and shape beliefs, attitudes, behavior, and intentions.Led research and publications incorporating both qualitative and quantitative methods (including questionnaire and survey design, experiments, text analysis, coding for themes). Responsible for taking research from initial questions and literature review through design, recruitment, analysis, publication, and presentation.Dissertation: "You Want to Be in Love in a Movie: Examining the Content, Industry, and Effects of Romantic Comedy."• Examined how the romantic comedy genre's content has changed over time• Analyzed how content changes relate to industry success (critic and audience reviews, theatrical screenings, box office earnings, awards)• Explored how the genre's messages shape audiences' romantic beliefs• Wrote a persuasive article to counteract the genre's romantic belief effects• Tools: text analysis, unsupervised machine learning, qualitative coding for themes, survey and experimental design, analysis in R (correlation, regression, ANOVA)Awards and Service• Received full-ride Ph.D. funding (2017-2021)• Recipient of the Communication Science Research Award, PhD (2020-2021)• President of the Communication Graduate Student Association (2018-2019)Research and Teaching• Researcher, Narrative Persuasion Lab. 2017-2021.• Research Assistant, Spencer Foundation Grant. Fall 2019 and Summer 2021.• Instructor for Communication in Organizations (COM217). 2019-2021.• Teaching Assistant for Communication in Organizations (COM217). Fall 2018.• Teaching Assistant for Introduction to Communication (COM101). 2017-2018.
Demonstrated expertise in ethical media representation by reviewing literature to create StoryFit’s ethical guidelines (storyfit.com/ethical_resource_hub). Improved story elements toolkit and film rating system through discussion of media effects theories, morality of characters, textual analysis, and ethical considerations. Earned "Ultra Productivity Award."
Boston, Massachusetts, United States
Utilized time management and service skills to expand a part-time position into a full-time role. Helped students improve their financial understanding while collecting tuition payments, explaining options and finding solutions to keep them enrolled. Platforms including the TouchNet billing portal, Banner, Sungard Luminis, Box, and Slack.
Nashua, Nh
Administrator for Alumni Relations and to the VP for University Advancement.Design and production of appeals mailings and departmental web pages (CMS Web Editor).Liaison to Marketing department for larger designs and productions. Budget tracking and balancing for Marketing, Recruitment, Advancement, and Alumni budgets. Record keeping in CAMS Enterprise system.
Nashua, Nh
Managing overdue payments from clients using PeopleSoft and Oracle.Teamwork with Sales, Billing, and Contracting departments.
Creation of displays to showcase products and services. Detailed customer service for taking print design orders. Design in Adobe Photoshop and Illustrator, InDesign, and Microsoft Works programs.
Worked as a TA for Dr. Kirsten Isgro's Business and Professional Speaking class. Coached students in speaking and lesson material, and taught a lecture on body language tips for interviews.
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Cristian Novoa
Colleague at YougovChile
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Dörthe Jans
Colleague at YougovCologne, North Rhine-Westphalia, Germany
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Edward Cessario Hutasoit
Colleague at YougovJakarta, Indonesia
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Simon Levy
Colleague at YougovSydney, New South Wales, Australia
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Victoria Raya Hernández
Colleague at YougovMexico City Metropolitan Area, Mexico
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Ahmed Almasri
Colleague at YougovEgypt
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Yosef Fahimi
Colleague at YougovIran, Islamic Republic Of
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Ramona Rädler
Colleague at YougovGermany
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Johan Persoons
Colleague at YougovAntwerp Metropolitan Area, Belgium
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Andrea Corazzon
Colleague at YougovMilan, Lombardy, Italy
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Activities and Societies: President of the Communication Graduate Student Association (2018-2019). Instructor for Communication.
Activities and Societies: Theatre Education Graduate Association (TEGA) member. Teaching Assistant for Scene Study (THE221), Spring.
Activities and Societies: Honor Societies: Alpha Psi Omega (Theatre) Secretary 2009-10, Vice President 2010-11. Lambda Pi Eta.
Quick answers generated from the profile data available on this page.
Melissa M. Moore, Ph.D. works for YouGov.
Melissa M. Moore, Ph.D. is listed as Associate Research Director, Behavioral Scientist at YouGov.
AeroLeads has found 1 work email signal at @yougov.com for Melissa M. Moore, Ph.D. at YouGov.
AeroLeads has found 2 phone signal(s) with area code 617 for Melissa M. Moore, Ph.D. at YouGov.
Melissa M. Moore, Ph.D. is based in Buffalo, New York, United States while working with YouGov.
Melissa M. Moore, Ph.D. has worked for Yougov, University At Buffalo, Storyfit, Emerson College, and Rivier University.
Melissa M. Moore, Ph.D.'s colleagues at YouGov include Cristian Novoa, Dörthe Jans, Edward Cessario Hutasoit, Simon Levy, and Victoria Raya Hernández.
You can use AeroLeads to view verified contact signals for Melissa M. Moore, Ph.D. at YouGov, including work email, phone, and LinkedIn data when available.
Melissa M. Moore, Ph.D. holds Doctor Of Philosophy (Phd), Communication, Summa Cum Laude from University At Buffalo.
Melissa M. Moore, Ph.D. is listed with skills including Editing, Adobe Creative Suite, Acting, Public Speaking, Theatre, Video Production, Microsoft Office, and Social Media.
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