Melissa Maida Email & Phone Number

Milwaukee, Wi, Us

As the Head of Global Demand Generation and Digital Marketing at Rockwell, I lead a dynamic team responsible for shaping our company's demand and digital marketing strategies and initiatives on a global scale. In this pivotal role, my responsibilities include:• Strategic Leadership: Crafting and executing innovative marketing strategies that target both the U.S. and international markets. These strategies are tailored to capture market share, enhance the customer's buying journey, and drive revenue growth.• Account-Based Marketing (ABM): Spearheading ABM programs that cultivate strong client relationships, focusing on personalized marketing efforts that yield exceptional results. • Digital Excellence: Harnessing the power of always-on digital marketing to connect with our audience effectively. We leverage cutting-edge technologies, data analytics, and marketing automation to stay ahead of the curve in a rapidly evolving digital landscape.• Team Development: Nurturing a high-performing international team that thrives on innovation, collaboration, and continuous improvement. I empower my team members to take ownership of their roles, fostering a culture of creativity and excellence.• Revenue Growth: Aligning marketing efforts with tangible business outcomes. My team and I are dedicated to driving revenue growth and delivering measurable results that directly impact Rockwell's bottom line.

Milwaukee, Wi, Us

New York, Ny, Us

The UiPath platform simplifies digital transformation by rapidly automating processes.Organizations across the world work with UiPath to streamline millions of tasks — improving productivity, customer experience, and job satisfaction.

New York, Ny, Us

Mclean, Virginia, Us

As the Digital Marketing Campaign Manager at Appian, I am responsible for managing all online advertising campaigns and programs in support of our strategic growth objectives. In this role, I take the lead in creating, monitoring and continually improving Ad Operations in context of cross-channel integrated marketing campaigns, inclusive of PPC, Social Media and programatic media buys.What We Do:The Appian Platform makes building, launching, using, and changing powerful enterprise apps easy. Create easy-to-use, natively mobile applications. Unify all of your processes, data, systems, and apps. Build once and deploy everywhere. Be better at what makes your organization stand out. And do it all with one integrated platform that requires virtually no coding.Appian's industry leadership has been recognized by global IT analyst firms including Gartner, Forrester, IDC and others.

Southbury, Ct, Us

Stamford, Connecticut, Us

Responsible for the coordination of various direct to physician marketing campaign tactics, inclusive of national webcast programs, pharmaceutical sales meetings, promotional training meetings, advisory board meetings, website optimization and mobile device platforms. Campaigns were in the areas of pulmonology (Pulmozyme), and oncology/urology (ZYTIGA).

New York, Ny, Us

Assisted in the development of various pharmaceutical marketing campaigns in the areas of oncology (Gardasil) and Rheumatology (Tofacitinib). Tactics included development of client internal educational website, optimization of consumer website for disease /pain management, physician training webcasts, and live physician training meetings

Stamford, Ct, Us

Worked close with senior media buyers, agencies, and clients to aid in the execution of online media campaigns. Responsible for producing online display platform campaign reporting and analysis to prove profitability. Created P&L statement for all campaigns. Researched display network sites for positioning of text, video, and banner ad placements.

New York, Ny, Us

Professional Certification, Digital Marketing And Media

Bachelor Of Science (Bsc), Marketing/Marketing Management, General