Leading the Tidepool marketing team in all aspects of healthcare professional and consumer focused communication and marketing activity. Tidepool seeks to bring innovations from the community-led do-it-yourself diabetes device movement through an FDA-regulated process. In the Med Tech space Tidepool is leading the way for Med Device Interoperability uniting multiple device manufacturers in one application, and Tidepool is working on setting the standard in rapid iteration and release in software as a medical device.

Upstream and downstream global product manager responsible for setting the strategic vision and then leading the team, and other collaborators, through execution of that vision. Responsible for the complete customer experience including the strategic and financial performance of the technology platform, and am best known for delivering on revenue goals in challenging circumstances. Experienced in defining and driving execution of the marketing strategy, product road map, and project management priorities for expansion of product portfolio.

Global Product Manager leading multiple teams challenged with developing costing models, new product development, pricing strategies, sales strategies, and educational strategies. Launched multiple product lines in all global markets by initially piloting and then globally commercializing with clear outlined sales strategies optimizing revenue impact.

Appointed to high level strategic marketing team expected to plan and execute new strategies in an effort to maintain sales through a declining market base. Assumed majority of accounting responsibilities including producing weekly P&L updates to Vice President of division. Managed multi-million dollar integrated marketing campaign and programs responsible for generating millions in sales. Analyzed and tracked product and department level results against financial goals. Developed and implemented triggers to effectively reach sales objectives. Reviewed product trends and seasonality to target areas with the highest growth and volume opportunity.

Created business strategy to meet sales and profit objectives for tradeshow housing management. Managed housing services to increase brand recognition and client acquisition base. Spear headed the implementation of new online advertising segments. Evaluated business trends and planned overall company expansion strategy. Managed brand creation and positioning for newest tradeshow segment launch. Nourished existing vendor relationships along with implementation of new advertising partnerships.