Melissa Mationg Email & Phone Number

West & Central

California

Work with Sales Directors, Business Advisors, and Product Management to help grow business automation software sales. Responsibilities also include sales retention and growth of client’s advertising programs.• Combine technical knowledge with sales skills in order to deliver technical presentations to existing and potential clients.• Utilize the customer journey path to develop the proper strategy the client needs for growth.• Be the voice of the client, while also being the… Show more Work with Sales Directors, Business Advisors, and Product Management to help grow business automation software sales. Responsibilities also include sales retention and growth of client’s advertising programs.• Combine technical knowledge with sales skills in order to deliver technical presentations to existing and potential clients.• Utilize the customer journey path to develop the proper strategy the client needs for growth.• Be the voice of the client, while also being the voice of Product, to create a proper synergy for the client’s success.• Responsible for Business Advisor’s technical knowledge and coaching development through workshops, trainings and ride-alongs.• Partner with Customer Success team to ensure pre and post onboarding run smoothly based off of client’s needs. Show less

National

Work with Regional Markets and Executive Sales Management, Internal and External Steakholders to develop retention and growth strategies for the Digital Strategist implementation and partnership with sales. Responsibilities very similar to Market Development Manager listed below, except at a regional and national level, along with Product.• Create technical presentations for in person and web training for clients and sales – to be rolled out by the digital strategist team.• Assist… Show more Work with Regional Markets and Executive Sales Management, Internal and External Steakholders to develop retention and growth strategies for the Digital Strategist implementation and partnership with sales. Responsibilities very similar to Market Development Manager listed below, except at a regional and national level, along with Product.• Create technical presentations for in person and web training for clients and sales – to be rolled out by the digital strategist team.• Assist in the development of Market Digital Planning.• Develop sales programs at a local level to ensure effectiveness of initiatives rolled by corporate.• Contribute to creative idea generation including brainstorms for market and regional strategies and process development.• Partner with corporate stakeholders, product and sales operations to ensure that financial KPIs are met.• Liaise with department leads when asked provide insightful feedback and solution suggestions to improve field effectiveness.• Partner with Customer Success Management team to ensure both teams are aligned with target goals and client’s voice since Digital Strategists meet with client first.Achievements• Rolled out Strategic Account Reviews for the West Region first, and then to the Nationo Top billing client reviews with Sales Reps, Sales Directors, Performance Manager and Market Development Manager/Digital Strategisto Focus on account performance, fix errors, identify upsell opportunities, forecasts• Created Search Retention Strategy – Nationwideo Search revenue was declining by 65%+o Worked with Sales Ops to identify accounts billing $12K+o Had Sales Engineers partner with Sales Directors at a local level to identify those accounts at risko Every account had to have a Sales Engineer meeting with the client and working with product team for improvementso Territory goal was to save 60% of the revenueo End result: nationwide 86% of the revenue was saved Show less

Greater San Diego Area

Partner with Local Sales Management, Product and Sales Enablement to lead digital strategy and provide direction for seller process and activities in-line with corporate initiatives. • Knowledge leader for digital product set. Responsible for transfer of knowledge from the Product and Sales Enablement teams to Sales through communication, training and execution initiatives.• Lead the day-to-day implementation of digital strategies - coordinating with key stakeholders as needed.•… Show more Partner with Local Sales Management, Product and Sales Enablement to lead digital strategy and provide direction for seller process and activities in-line with corporate initiatives. • Knowledge leader for digital product set. Responsible for transfer of knowledge from the Product and Sales Enablement teams to Sales through communication, training and execution initiatives.• Lead the day-to-day implementation of digital strategies - coordinating with key stakeholders as needed.• Responsible for collecting and articulating feedback across organization as the seller’s voice in best practices and inefficiencies.• Research support including market trends and competitive analysis including compiling data, developing reports, tracking, and providing regular updates.• Participate in largest market opportunities for both retention and growth by.• Participate in Top 25 account planning sessions in each market.by• Represent market to both internal and external parties as needed.• Training of weekly initiatives, product introductions and enhancements, and process improvements.• Participate in rideshares for other markets.Achievements• Created Strategic Account Reviews for San Diego territoryo Top billing client reviews with Sales Reps, Sales Directors, Performance Manager and Market Development Managero Focus on account performance, fix errors, identify upsell opportunities, forecasts• 2014 Winners Circle - #1 Digital Media Manager (formal title) in the entire country, 150%+ performance to objective.• Chosen to speak at Local Search Seminars across the country.• Guest speaker for local business expos throughout Southern California Show less

Managed $4.5 million annual budgetPurchased, managed and coordinated online advertising for corporate and client accountsGoogle AdWords, Yahoo Search Marketing, MSN AdCenter account managementAnalyzed monthly sales and developed budgets for ad spendsCompiled and analyzed monthly spend and trend reportsWorked with information technology department on developing in-house reportingNegotiated and managed contracts and campaigns with companies such as ABC.com, ABCNews.com… Show more Managed $4.5 million annual budgetPurchased, managed and coordinated online advertising for corporate and client accountsGoogle AdWords, Yahoo Search Marketing, MSN AdCenter account managementAnalyzed monthly sales and developed budgets for ad spendsCompiled and analyzed monthly spend and trend reportsWorked with information technology department on developing in-house reportingNegotiated and managed contracts and campaigns with companies such as ABC.com, ABCNews.com, FoxNews.com, Cheaters.com, USAToday.com Show less

Project Management Certification Program

Journalism