Melissa Maxey

Melissa Maxey Email and Phone Number

Strategic Leader @ Maxamy | B2B Revenue and Growth Marketing @ Maxamy
Melissa Maxey's Location
Dallas-Fort Worth Metroplex, United States, United States
Melissa Maxey's Contact Details
About Melissa Maxey

As a B2B marketing leader, I am passionate about building and executing innovative marketing solutions that drive lasting results.I align marketing and sales with overall business and revenue goals through strategy, demand marketing and creative execution. As a consistent achiever of big goals, I have developed and implemented efficient sales and marketing initiatives, refined processes, and accelerated top-line revenue for leading technology brands. Specialties: Market Analysis and Identification, Deep Customer Insights and Relationships, Strategic Thinking, Problem Solving, Change Management, Team Building, Corporate Communications, Productive Content Marketing that Resonates, Digital Marketing, Multi-Product Businesses, Automotive Retail, Technology, Relationship Building, Marketing Measurement, Precision and Ongoing Innovation.

Melissa Maxey's Current Company Details
Maxamy

Maxamy

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Strategic Leader @ Maxamy | B2B Revenue and Growth Marketing
Melissa Maxey Work Experience Details
  • Maxamy
    Owner
    Maxamy Feb 2022 - Present
  • Jm Davis Foundation
    Chairperson
    Jm Davis Foundation 1996 - Present
  • Drivecentric
    Chief Marketing Officer
    Drivecentric Nov 2020 - Jan 2022
    St Louis, Missouri, Us
  • Cdk Global
    Director Of Marketing
    Cdk Global Sep 2009 - Nov 2020
    Austin, Texas, Us
  • Autorevo
    Sr. Director Of Marketing
    Autorevo 2008 - 2008
    Recruited to create and manage all marketing strategies for Technology Company in the automotive industry. Contributed to business growth by introducing successful products for national markets. • Advised sales and product development executives on vision, direction and account relationships.• Developed and managed branding, public relations, national dealer advertising/marketing campaigns and customer loyalty and retention programs. • Collaborated with business units, sales team and channel partners to develop creative integrated communications and targeted campaigns thru digital channels including media, social, email and mobile. • Led a three member team driving account growth within advertising sales verticals. • Designed and implemented search engine optimized websites and managed search engine marketing campaigns. • Maintained detailed sales and account information in corporate customer relationship management (CRM) system in support of cross-departmental business intelligence.
  • Lanelogic
    Director Of Sales/Marketing
    Lanelogic 2005 - 2008
    Us
    Led a team of eleven to source and secure new client accounts with a proven track record of increasing sales, national market share and profitability. Achieved extraordinary market share and revenue leading directly to joint ventures. Substantially improved productivity while reducing staff and operational costs.• Developed and managed internal processes, key metrics and performance driven compensation plans.• Conferred with large automotive groups to define and develop effective business growth campaigns by introducing successful new products for national markets. • Assisted in product development to ensure client use, satisfaction and loyalty.• Identified, then implemented sales and account development strategies in alignment with growth and volume targets. • Established and trained external consultants to sell and manage accounts.• Collaborated across multiple departments to identify marketing and sales opportunities, cohesive brand imaging, coordinate on-time delivery of projects and promote client satisfaction. • Implemented strategic marketing plans and established marketing and sales processes and objectives. Prepared company-wide sales forecasts. • Conducted and managed dealer training seminars/tradeshows for potential and existing clients nationwide.
  • American Auto Exchange
    Marketing Director
    American Auto Exchange 2002 - 2005
    Managed team to increase national recognition by collaborating with decision makers to design and implement targeted marketing campaigns. Managed $1.3 million annual marketing budget.• Teamed with multiple departments and business units to define and develop effective print and online campaigns and introduced successful new products for national markets. • Led a two member team driving account growth within advertising sales verticals. • Developed and implemented sales and channel communications and worked cross-functionally managing public relations and media relationships. • Created strategic marketing and sales plans to facilitate long-term business relationships.• Managed dealer training seminars/events and tradeshows.
  • Commercial Title & Escrow Company
    Commercial Escrow Officer
    Commercial Title & Escrow Company 1997 - 2000
    Directed team to source and secure new client accounts with a proven track record of increasing sales, local market share and profitability. Contributed to rapid business through innovation of highly effective advertising strategies. • Negotiated contracts to finalized sales terms and fund multimillion-dollar commercial properties. • Developed and implemented strategic marketing plans and managed all aspects of product training and key vertical messages.• Keynote speaker on “Commercial Escrow Laws and Procedures in the State of Oklahoma” at investment seminars.

Melissa Maxey Skills

Crm B2b Marketing Strategy Sales Marketing Customer Satisfaction Customer Retention Strategy Automotive Business Development Sales Process Market Planning Account Management Sales Management New Business Development Online Advertising Management Leadership Advertising Team Building Sales Operations Profit Sem Automobile Dealers Product Development Integrated Marketing Lead Generation Negotiation Market Analysis Online Marketing Selling Business Planning Forecasting E Commerce Email Marketing Direct Sales Vehicles Information Technology Cold Calling Social Media Marketing Retail Salesforce.com Digital Marketing Public Relations Direct Marketing Brand Management Wholesale Marketing Management Seo

Melissa Maxey Education Details

  • Oklahoma State University
    Oklahoma State University
    Marketing And Business Management

Frequently Asked Questions about Melissa Maxey

What company does Melissa Maxey work for?

Melissa Maxey works for Maxamy

What is Melissa Maxey's role at the current company?

Melissa Maxey's current role is Strategic Leader @ Maxamy | B2B Revenue and Growth Marketing.

What is Melissa Maxey's email address?

Melissa Maxey's email address is me****@****crm.com

What schools did Melissa Maxey attend?

Melissa Maxey attended Oklahoma State University.

What skills is Melissa Maxey known for?

Melissa Maxey has skills like Crm, B2b, Marketing Strategy, Sales, Marketing, Customer Satisfaction, Customer Retention, Strategy, Automotive, Business Development, Sales Process, Market Planning.

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