Melissa Maynard Email & Phone Number

As a seasoned freelance graphic designer with nearly two decades of experience, I have a proven track record of creating visually striking designs. My expertise extends to owning and operating my own design business, 'Em Grafx,' and collaborating with a diverse clientele on a wide range of projects. My portfolio reflects my dedication to delivering exceptional design solutions.

As part of my job duties, I spearheaded the elevation of HRU's visualidentity by conceptualizing a distinctive primary brand logo thatauthentically reflected the company’s core values.In addition to designing the logo, I produced compelling visual content forplatforms such as YouTube and Instagram, significantly enhancing HRU’s brandpresence and engagement with its audience. I also chaired client meetings tothoroughly understand their needs and presented tailored marketingsolutions, successfully increasing their online visibility and interaction.An excerpt from the tenure includes the following:• Increased online engagement and traffic by developing and executingsocial media content strategies that integrated innovative graphicdesign and marketing techniques.• Won the 2024 XBIZ Featurette of the Year for designing the movie posterfor "Hopeless," praised for its creativity and visual impact.

In this role, I led the redesign of brand imagery and title graphics forvarious studios, playing a crucial role in their rebranding efforts andenhancing their market positioning.By spearheading multiple high-priority design projects under tightdeadlines, I demonstrated exceptional organizational and time-managementskills.My focus was on aligning visual design with strategic marketing goals,ensuring that each project not only met but exceeded expectations, therebyreinforcing the studios' brand presence in the market.Following are my key contributions to the role:• Ensured on-time delivery of high-quality projects by collaboratingremotely with the media team, showcasing strong adaptability andcommitment to deadlines.• Improved project efficiency by using Smartsheet to streamlinecommunication, manage timelines, and deliver marketing materialspromptly.

While working here, I refined product imagery to achieve exceptional qualitythrough advanced retouching techniques, including detailed beautycorrections, garment adjustments, and precise resizing. This resulted insuperior visuals that elevated promotional campaigns. By managing demandingdeadlines efficiently, I ensured on-time project completion and met clientrequirements promptly.Notably, I developed compelling visual concepts that adhered strictly tocompany branding guidelines and led client meetings to present designproposals. Incorporating their feedback, I achieved the desired creativeoutcomes, enhancing overall client satisfaction and project success.My accomplishments in this role included:• Standardized and refined client images for print and digital use,ensuring consistent and polished brand representation across all mediaplatforms.• Created high-impact visuals that enhanced brand perception by combiningcreativity with meticulous attention to detail.• Recognized for executing photo edits that aligned with client vision andmet stringent deadlines, setting a high standard for quality andefficiency.

Us

Here, I provided creative direction that aligned with the vision ofdirectors, photographers, and sales teams, guiding the design processthrough both pre- and post-production phases. This approach ensured cohesiveand impactful outcomes for feature film projects.In addition to the above, I pioneered the creation of compelling marketingassets, including DVD packaging, advertisements, posters, web banners, 3Dmock-ups, and photo retouching for online galleries. My efforts ensured aunified brand presence across all media, effectively enhancing the project'svisibility and appeal.Key contribution in this role includes:• Earned a 2014 AVN Award nomination for Best Packaging by delivering avisually compelling design for "Samantha Saint Is Completely Wicked."

During this tenure I managed the design and marketing of over 350 DVD packaginglayouts, overseeing each project from initial concept through to the creationof print-ready files. My role involved ensuring that all packaging wasdelivered on time and met the highest standards. By driving product visibilityand sales through compelling and well-executed designs, I significantlycontributed to the success and market presence of each DVD release.My key contribution in this role was:• Enhanced user experience and engagement by designing and refining DVDmenu graphics for iconic series like Twilight Zone, Hogan's Heroes,Gunsmoke, and Perry Mason.• Boosted brand visibility and market presence by developing comprehensivebranding solutions for DVD product lines, including the widelydistributed 'Treasure Box Collection.'• Improved user interaction by creating intuitive DVD menu navigationsystems, contributing to the success and marketability of various DVDcollections.

Bachelor Of Arts - Ba, Graphic Design

Associate Of Arts - Aa, Fine/Studio Arts, General