Melissa Mccarney Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Change Lead for the complex integration of Mortgage Choice into REA and the merge of the Mortgage Choice and Smartline franchise networks.- Designed and executed the change and communications program to successfully transition 385 Smartline franchise businesses (650 people) to the Mortgage Choice brand and technology stack.- Led the project and go-to-market strategy for the rollout of HubSpot CRM to the combined Mortgage Choice network (over 2000 users).Change and comms lead for the integration of CampaignAgent and Realtair to REA Group. Program and change lead for a complex data management, privacy and security program to uplift core capabilities across the business. Change Lead for two large programs setting up offshore tech hubs.

In August 2019, I took the plunge and resigned from my Executive level corporate gig to go out on my own. I started my own freelance consulting business - Epiphany Effect (www.epiphanyeffect.com.au).People do their best work when the direction of the business is clear and they know where to focus their time and energy.As a strategy, communications, and change expert, my purpose is to help CEO's and leadership teams build direction and get everyone on the bus. I also enjoy working with teams to find great solutions to their most complex problems. Examples of my work- Developed a strategy for an international credit bureau to accelerate their growth in the Australian mortgage broking sector.- Built a marketing/operations governance framework for a well-known Australian superannuation company.- Created a Customer Experience Continuous Improvement Framework for a large food services provider.

Sydney, New South Wales, Australia

Resolution Life is an agile company focused on retaining the AMP Life business it purchased from the AMP Group. As the Senior Customer Strategy Manager, I developed the retention strategy for risk insurance customers as a member of the Customer Strategy and Insights chapter and the Product Owner of the Customer Retention Squad.

North Sydney

Reporting to the CEO and a member of the Executive leadership team. Accountable for all things marketing including brand strategy, lead generation, local area marketing, customer marketing, digital marketing, customer experience, and the Mortgage Choice website. Led the Corporate Affairs function and the Mortgage Choice Call Centre. ✦ Transformed the marketing function into a results-driven, customer-focused team✦ Instigated and led the relaunch of the Mortgage Choice brand - inside and out✦ Led and executed multiple company-wide change and communication programs related to marketing, regulatory changes, IT rollouts, operations, strategy and organisational change✦ Played an integral role in the development of the short and long-term strategy for the Company📢 Became an expert speaker. Delivered memorable thought leadership presentations to large franchise audiences.💛 Led an amazing team of dedicated and passionate people who made coming to work every day an absolute joy

Reporting to the General Manager Strategy and Projects, I was accountable for the development of the annual strategic plan and led the accompanying planning and quarterly review process across six business units. ✦ Developed and wrote the annual strategic plan for three years running with excellent buy-in from the business units, executive team and board. Worked closely with the finance team to develop detailed P&L forecasts.✦ Led a significant customer experience project, the first of it's kind for the company✦ Ran numerous internal consulting projects across the business e.g process re-engineering, distribution strategy✦ Became an expert facilitator💛 Got a kick out of bringing groups of people together and helping them solve complex problems

Sydney, Australia

Reported to the General Manager, Marketing whom I had worked for previously at Optus. He brought me on in the Senior Marketing Manager role knowing that he'd need me to step up into the Head of Marketing role for a maternity leave cover. ✦ Led four integrated home loan marketing campaigns ✦ Significantly improved the customer lifecycle program

North Ryde, New South Wales, Australia

I joined Optus straight out of university in the telemarketing team and developed a marketing career over 13 years with the company.I developed an extensive skill set in acquisition, channel and retention marketing across B2C and B2B segments. I also learnt how to be a great leader. I was given the opportunity to step up into leadership roles, had fantastic mentors and the company invested in my training.

Bachelor, Business, Distinction

Disc Advanced® Accreditation

Fully accredited DISC Advanced consultant.

Design Thinking

Neuroinfluence Sales Intensive

Quality Service Course, Florida

Commleader Program

Presentation Skills

Singtel Leadership Program, Singapore

Education record