What does Wise Digital Marketing (WDM) do:Wise Digital Marketing helps businesses grow audiences and revenue using cutting edge marketing strategies on digital platforms such as Facebook and Google; mapping out fully customized strategies that will take the business to the next level.Services include;Done for you marketing servicesMarketing Strategy PlanningMarketing and campaign plansGoogle AdsMeta AdsOther Social media advertisingSocial media managementEmail marketingDisplay AdvertisingCampaign managementWhom does WDM serve:Small businesses who are understaffed and overwhelmed; small business owners who struggle with the intricacies of expanding their business and scaling online due to the day-to-day entrepreneur pressures. Current and recently past clients include: Chick-fil-A, Techtown Detroit, Nakee Butter, 37 Oaks, Sokoni Brand, Be Rooted In, Edible Arrangements, Dr. Bronners, Ella and Iris, Tori Prince Beauty, Mix Media PhotographyHow does WDM do it:With a hands-on approach that demystifies the marketing process by sharing our signature Marketing Relief Approach using are S.P.A.C.E.R. methodology to amplify their brand identity, upgrade their systems and create cutting-edge revenue-driving marketing strategies for customer acquisition and retention.FB: @wisedigitalmktg. IG: @wisedigitalmarketing. LI: @wisedigitalmarketingllc YT: @melissamcclarydaviswdm TW @melgaye

Provide instruction for a 16-week course on all things digital marketing.

Responsible for the digital strategy. CRM and social media methodology for the largest multicultural agency in the United States. Report to the COO; specifically working with key brands and media partners such as Ford, Essence Magazine,BET and TVOne.− Led social media, CRM and digital strategies for Ford’s Growth Audience Areas: Multicultural, Millennials and Womenby managing key influencers, implementation of digital media/ad-tech and using technology partners across the omnichannel spaces that led to an increase in overall budget by $1MM including agency fees.− Created award-winning innovation activations with the use of state-of-the-art consumer technologies for one of thelargest event activations in the United States.− Created and managed social media content publishing for Ford US brand and digital collaborations on key mediapartners social and digital platforms.

Reported to COO, established the digital marketing team and created a variety of digital marketing campaigns for 140+ manufactured homes communities and 33 RV resorts digital properties: Suncommunities.com, SunRVresorts.com.− Developed marketing campaigns that increased online revenue by over 150% to an average daily revenue of $2000/day and led the digital transformation across for 33 U.S. properties.− Facilitated the redesign of the Sun RV Brand and Sun RV website and worked with legal to service mark the logos.− Provided daily/weekly analytical reporting to leadership by configuring and utilizing Exact Target, Sprout Social and Google Analytics marketing tools for managing emails, customer segmentation, reporting, and social media content monitoring.− Merged brand identities and online content from 3 newly acquired resorts and sunset redundant platforms.

Reported to CMO, developed and maintained product positioning and messaging of their online lead management product supporting top 20 automotive brands including General Motors, Chrysler, Honda, and Toyota.− Worked closely with IT and Account Management teams on establishing business requirements for software solutions for clients by delivering marketing requirements documents according to release plan and product roadmap. Served as the owner of the product positioning and messaging, SWOT analysis used for the lead generation product.

Reported to VP of Marketing, managed a suite of ecommerce websites supporting more than 5000 US merchants’ promotions. Implemented several website redesigns, online product expansions and various online marketing strategies for the following websites:entertainment.com entertainment.com/support, sallyfoster.com, sellersection.entertainment.com, chairperson.entertainment.com, entertainmentextreme.com.− Created web presence for our key constituents and expanded the product line to increase online revenue by 20% with a team of marketing and technical professionals in system migration of content management system and other backend systems.− Created the first company blog and social media presence, establishing the first digital voice for the organization.− Developed and executed online and email promotions. Including an online selling email/social media referral tool and assist in the development of online incentives and fundraising activities.

Reported to VP of Sales, managed a suite of award-winning multi-language websites with a team of 45 national and regional community editors created and published over 2000 pieces of content for 600 community developments. Led the redesign of all branded websites in conjunction with external agencies that increased lead capture by 400%.

Reported to CEO, created and managed the Red Rover Digital consulting practice methodology and offerings for various ecommerce and lead generation websites. Provided recommendations on website design strategies and go to market proposals for catalogers and bricks and mortar retailers including the following: The Limited Company, Jos. A Bank and Burpee Seeds.

Kmart: Participated in the design and development of their first ever ecommerce kiosk venture operating in selected stores that would develop into www.kmart.comEnergy One Venture: design a marketing infrastructure plan for joint business venture between AT&T and two utility companiesAT&T: Creating and implement knowledge database.

General Motors: Led the Oldsmobile marketing team to a program rationalization effort that deleted over $10 million in savingsBritish Telecom: Managed implementation of over 20 cost saving initiatives that identified over $90 million in savings