Melissa Mccormack Email & Phone Number

Boston, Ma, Us

Babson Park, Ma, Us

Boston, Massachusetts, Us

Oversee Enterprise Accounts group and develop account strategy to manage portfolio of client accounts including Kaiser Permanente, Encompass Health, and VA to sustain business growth and profitability by maximizing value. Analyze customer data and processes to identify areas in need of improvement. Evaluate and improve tutorials and various customer communication functions. Aid in new product development through analysis of product usage, features, and quality.• Gained 20 new accounts in 2021 with increase in subscription sales by demonstrating business value to potential partners. • Boosted sales by 20% in 2021 with development of engagement initiatives in collaboration with internal engineering, marketing, and product teams.• Increased subscription revenue by more than 15% with price increase for clients and clinicians.• Streamlined invoicing process and saved 20 minutes on each order placed (average 10-15 invoices created per month) by utilizing invoicing flow through QuickBooks.• Optimized customer loyalty and account growth through targeted marketing campaigns to Key Accounts.

Boston, Massachusetts, Us

Creating policies and procedures to create atmosphere of support for customer experience. Analyzed existing customer success programs and customer data to determine best practices. Developed customer success team to provide technical support and product training to customers to ensure all customers receive excellent quality of service. Facilitated monthly company meetings to devise actionable plans to overcome customer usage obstacles. Produced Salesforce reports from case logging and delivered service metrics. • Secured major healthcare accounts as part of Enterprise accounts within two years. • Expanded department infrastructure and procedures to include case logging in Salesforce and Jira process for engineering request implementation. Logged up to 700 cases per month and submitted up to 20 Jira cases.• Introduced sales solutions addressing barriers of usage for clients and created new tasks and content for clients and added functionality for clinicians.

Strengthened client relations to comprehend business needs and determine advertising specifications. Defined account goals and refined contracts. Created and implemented sales strategy. Communicated client objectives to advertising team. Conducted research into clients’ industry and business activities to form personalized advertising solutions. Supported design of creative campaigns and managed accounts according to client standards. Measured and reported on success of sales strategies. • Recognized as leader in sales within assigned territory.• Achieved month over month account sales within print newspapers, magazines, community guides, and real estate guides.• Leveraged effective networking techniques to expand client base and secure accounts.

Providence, Rhode Island, Us

• Project management of SEO initiatives for Citizens Bank’s Education Finance group

Framingham, Ma, Us

• Project managed Marshalls holiday season and post-holiday season website redesigns, all holiday email campaigns as well as holiday online promotions.

Boston, Ma, Us

• Developed and managed content on the Simmons Alumni website, Alumnet• Created and implemented all alumnae email communications• Management the online registered user database• Worked with internal groups to create marketing communications for special projects

Weston, Ma, Us

Responsible for coordinating and executing all online promotions.

• Key liaison for clients Cordis Endovascular, Cordis Cardiology and Ethicon Endo Surgery, all Johnson & Johnson companies• Managed budgets up to $1MM, developed project estimates, production schedules and guided creative teams• Wrote creative briefs for marketing collateral, media plans, branding efforts and new product launches• Corresponded regularly with physicians, clients, sales representatives and vendors• Assisted in the development of marketing communications plans focused on launching corporate and product brand identities

• Project manager of the website redesign of www.HUMMER.com.

• Supervised and trained a team members• Managed and maintained the client | agency relationship• Worked closely with AVP’s and principals to set strategic media objectives and tactics for clients• Worked with media sales community to develop unique and strategically appropriate online marketing plans, including the exploration of venues (sites, creative technologies, etc.)• Presented plans, reports and point of views to clients• Interacted with traffic, production and creative departments within client organizations• Provided Internet research to aid clients and tracked and evaluated campaign performance

Boston, Ma, Us

• Supervised and trained department assistants, interns and freelancers• Developed and implemented online media plans for major campaigns such as the truth’s teen target anti-smoking campaign, Volkswagen’s re-launch of the Beetle and Turbonium and the Department of Public Health’s anti-smoking campaign www.trytostop.org• Negotiated efficient costs and makegoods for clients• Bought print and outdoor media for the Volkswagen Beetle campaign• Assisted in developing the internal structure to a newly established department• Provided demographics and website research to aid account service groups and clients

Babson Excel (Babson Employees Excelling In Entrepreneurial Leadership) Program, Leadership Program

Ba, Communications