I build content that will get you noticed, whether it's on your website, on your social media platforms, in your board meetings, or at tradeshows. Be it a high-visibility thought leadership keynote, a single blog post, a multi-part whitepaper, or a multi-platform social media campaign, I will help you deliver the right message to the right audience.If your company needs extra marketing hands, talk to me about: *Message development*Writing for digital media: web, email, social… Show more I build content that will get you noticed, whether it's on your website, on your social media platforms, in your board meetings, or at tradeshows. Be it a high-visibility thought leadership keynote, a single blog post, a multi-part whitepaper, or a multi-platform social media campaign, I will help you deliver the right message to the right audience.If your company needs extra marketing hands, talk to me about: *Message development*Writing for digital media: web, email, social media*Writing for sales materials: case studies, whitepapers, data sheets, brochures*Content planning and strategy*Corporate and sales event planning Show less

Led strategy and execution of customer acquisition efforts for SaaS and software products in key markets during Trustwave’s high-growth phase, before its $850M acquisition by Singtel. Reporting to the CMO, managed events and creative staff; directed content creation, strategic messaging, and tactical implementation; and owned tracking/reporting for outbound marketing initiatives.>>Marketing leadership: Oversaw multi-million-dollar marketing budget and presented marketing plans to… Show more Led strategy and execution of customer acquisition efforts for SaaS and software products in key markets during Trustwave’s high-growth phase, before its $850M acquisition by Singtel. Reporting to the CMO, managed events and creative staff; directed content creation, strategic messaging, and tactical implementation; and owned tracking/reporting for outbound marketing initiatives.>>Marketing leadership: Oversaw multi-million-dollar marketing budget and presented marketing plans to the company’s executive team>>Storytelling/Executive communication: Articulated the company’s vision in keynotes, round table scripts, executive bios, and themes for internal sales conferences>>Change management: Led integration of five acquired brands into corporate materials and messaging in 14 just months >>Brand awareness: Elevated trade show presence and infrastructure from middle-of-the-pack to prominent “front row” placement at seminal industry events, solidifying first-tier brand presence>>Demand generation: Coordinated all integrated campaigns with a global sales team to optimize lead follow up and conversion>>Cross-functional team leadership: Led planning and execution for the company’s first global sales conference, coordinating with sales, product marketing, events, communications, executive, and administrative stakeholders. Show less

Trustwave acquired BitArmor, a revolutionary data security company, in 2010. Played key role in developing BitArmor's messaging, branding, and communication strategy — from the launch of the company's first product through the successful acquisition by Trustwave. >>Marketing leadership: Managed marketing and inside sales staff to ensure seamless lead tracking and follow up>>Strategic communications: Directed public relations in close alignment with the CEO… Show more Trustwave acquired BitArmor, a revolutionary data security company, in 2010. Played key role in developing BitArmor's messaging, branding, and communication strategy — from the launch of the company's first product through the successful acquisition by Trustwave. >>Marketing leadership: Managed marketing and inside sales staff to ensure seamless lead tracking and follow up>>Strategic communications: Directed public relations in close alignment with the CEO, CTO, and SVP of Marketing>>Demand generation: Built marketing infrastructure from scratch (email engine, web marketing system, CMS platform, and CRM system)>>Organizational accountability: Owned the lead management process from first touch to close Show less

Haley Systems was acquired by RuleBurst in 2007. RuleBurst was acquired by Oracle in 2008.Drove implementation of key messages via email communications, press releases, tradeshows and web, including a redesign of the company's website.

With combined account management, public relations, and creative writing roles, planned and implemented initiatives for clients in several industries, including a Fortune 100 manufacturer.

Headed local and national publicity efforts to engage new and existing audiences, managed publications including the company's annual 64-page glossy magazine. Served as lead PR liaison for high-profile fundraising events.

Implemented multi-channel public relations and marketing campaigns for special exhibitions and educational programs at Carnegie Museum of Art and Carnegie Museum of Natural History.