Melissa Mchenry

Melissa Mchenry Email and Phone Number

Innovative communication strategist who drives business results. @ DrivePath Advisors
Melissa Mchenry's Location
Dublin, Ohio, United States, United States
Melissa Mchenry's Contact Details

Melissa Mchenry work email

Melissa Mchenry personal email

n/a
About Melissa Mchenry

Strategic, results-focused communications executive with 20+ years of demonstrated leadership in crisis response, media relations, public policy advocacy, brand and reputation management and internal communications. Deliver innovative, metrics-driven communications and brand campaigns to drive internal and external support for corporate strategy. Collaborative, people-centric leader committed to empowering a highly engaged team focused on strong execution and continuous improvement.

Melissa Mchenry's Current Company Details
DrivePath Advisors

Drivepath Advisors

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Innovative communication strategist who drives business results.
Melissa Mchenry Work Experience Details
  • Drivepath Advisors
    Principal
    Drivepath Advisors Oct 2024 - Present
    Strategic, results-focused communications executive with more than two decades of business counsel and crisis response for the power industry. DrivePath Advisors is a financial communications, corporate positioning and crisis management firm. Our senior team of experienced professionals have led financial and corporate communications teams under intense, high-profile public scrutiny. Having stood in the shoes of our clients, DrivePath’s team is keenly aware that a successful communications strategy must drive meaningful results aligned with business objectives.
  • American Electric Power
    Senior Vice President, Communications And Marketing
    American Electric Power Jan 2021 - Nov 2023
    Columbus, Oh, Us
    Led 50-person corporate team for a $40B market cap electric company. Accountable for matrixed teams operating in 11 states. Monitored corporate reputation and emerging internal and external issues to provide strategic counsel to the executive and operational leadership teams, including the CEO. Developed and executed successful communications strategies for an executive leadership transition, asset sales, COVID response, an SEC investigation, DEI and a major human resources system upgrade. Enhanced crisis response with executive training and development of issue-specific response plans, including a shareholder activist playbook. Used analytics to increase adoption, engagement, ease of use and brand satisfaction for digital channels and to establish the corporate intranet as the second most valued information source for employees. Enhanced thought leadership and executive communications support including dedicated speechwriting and executive account management on social channels. Initiated a brand messaging refresh, including an agency RFP and the creation of digital, video, radio and brand extension assets, to enhance affinity with customers and key stakeholders. Developed and implemented a strategic process for determining when and how the company should engage on social issues. Worked closely with business unit leaders to build internal and external support for strategic objectives and achieve regulatory and public policy success.
  • American Electric Power
    Managing Director, External Communications
    American Electric Power Apr 2019 - Jan 2021
    Columbus, Oh, Us
    Led external communications team with oversight for media relations, crisis communications, public policy communications, financial communications, corporate speechwriting, social media engagement and website development and design. Provided strategic communications counsel to executive leadership team, including the CEO. Built a centralized social media center combining reputational management and customer care response for social channels across the organization. Directed successful media engagement and responses to major environmental litigation, a viral social media crisis, data breaches, the purchase and sale of assets, corporate restructuring and downsizings, explosions, fires, accidents and fatalities. Established positive relationships with key reporters at national, business and trade media outlets. Pitched and placed exclusives in The Wall Street Journal, CNBC, The New York Times, USA Today, Washington Post, Forbes, Fortune, Financial Times and on NPR and Marketplace Radio.
  • American Electric Power
    Director, External Communications
    American Electric Power Jan 2013 - Mar 2019
    Columbus, Oh, Us
  • American Electric Power
    Senior Manager, Media Relations And Policy Communications
    American Electric Power Nov 2002 - Jan 2013
    Columbus, Oh, Us
  • Kentucky Power
    State Corporate Communications Manager
    Kentucky Power Jun 2000 - Nov 2002
    Managed internal and external communications strategy for the Kentucky utility subsidiary of American Electric Power. Developed and implemented successful employee communications programs, public policy advocacy campaigns, crisis response, philanthropy and advertising programs. Provided issues identification and communications counsel for the Kentucky Power executive management team. Developed positive relationships with state, region and trade journalists. Supported public policy advocacy.
  • Kentucky Power
    Region Communications Manager
    Kentucky Power Apr 1995 - Jun 2000
    Developed and implemented strategic communications plans and measurement tools to help the region reach its business objectives, including handling communications of a significant downsizing of operations and developing the plan for re-establishing positive community relationships. Provided communications counsel to region management. Managed media relations, including crisis response, and served as primary media spokesperson. Oversaw region communications budget, philanthropy and advertising programs.
  • West Virginia Attorney General
    Communications Officer
    West Virginia Attorney General Sep 1994 - Apr 1995
    Charleston, West Virginia, Us
    Directed communications for West Virginia Attorney General’s office including serving as primary media spokesperson and speechwriter. Provided communications council to the Attorney General and key staff. Developed and implemented proactive communications programs.
  • King'S Daughter'S Medical Center
    Marketing Coordinator
    King'S Daughter'S Medical Center Jun 1991 - Sep 1994
    Developed marketing and public relations strategies for the medical center’s 160-member medical staff including developing and implementing marketing programs for physician practices. Spearheaded two award-winning, multimedia advertising campaigns. Key member of team that developed the medical center’s strategic and marketing plans and annual report. Coordinated physician office staff education programs, patient education programs and medical center special events.

Melissa Mchenry Education Details

  • Marshall University
    Marshall University
    Journalism

Frequently Asked Questions about Melissa Mchenry

What company does Melissa Mchenry work for?

Melissa Mchenry works for Drivepath Advisors

What is Melissa Mchenry's role at the current company?

Melissa Mchenry's current role is Innovative communication strategist who drives business results..

What is Melissa Mchenry's email address?

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What is Melissa Mchenry's direct phone number?

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What schools did Melissa Mchenry attend?

Melissa Mchenry attended Marshall University.

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