Melissa Mchugh Email & Phone Number

Charlotte, North Carolina, United States

Mint Hill, North Carolina, United States

GRAPHICS MANAGEMENT:Provided and executed creative direction, ensuring brand standards were consistent in designs and all verbiage. Handled visual execution of product presentations, directed product photography, and assisted in editorial layout design for both print and digital monthly magazine subscriptions. Magazine cover artist for a variety of issues, along with product photography and design for print and digital articles. Managed, created, and oversaw all advertising, website assets, and packaging in digital and print spaces. Product photography, digital mock ups, and design renderings were frequently constructed to offer visual presentation. Frequently collaborated with Art Director for creative strategy and execution on website maintenance and product updates. MARKETING MANAGEMENT:Maintained brand identity/voice in all marketing visuals and social media presence. Created and executed monthly marketing calendar to include scheduling product release dates, sales, flash promotions, giveaways, and paired social media content creation. Frequently updated assets in Google Ads campaigns, optimized search engine results for branding and related topics, and frequently assisted with customer experience issues or product updates. CREATIVE MANAGEMENT:Oversaw product creation--from concept art and prototyping to final design, function, and fabrication. Managed and maintained machine operations for the entire department, frequently assigning jobs as new work came in. Selected and prepped all materials and thread colors with management collaboration. Supervised machine operations and prototype testing, offering modification suggestions in the fabrication process based on user-end experience.EDUCATOR:Oversaw + executed weekly livestream videos, along with hosting live events and guest appearances on behalf of company. Handled multiple in-person events of 50-100 attendees in 2-day, hands-on workshops all across the U.S.

Charlotte, North Carolina, United States

Management of monthly, full-color digital magazine production in a fast-paced and creative environment. Educating and implementing new team work flow, task management, and installing new procedures to apprentice team members. In charge of copyediting all verbiage, call-outs, and maintaining design process step-by-step readability and overall user-end experience. Regular creation of creative design and mocked up sample images alongside in-house photography and editing. Responsible for daily design turn over with completed graphic elements, web assets and appropriate advertising+marketing elements.

Charlotte, North Carolina, United States

Member of graphics team in charge of digital product tutorial, instructional content, creative copywriting, and digital/print packaging. Responsible for product photography, troubleshooting visual issues with product or UX design, maintained brand voice in content and visual design. Coordinated copywriting tasks among team of writers, editing and providing guidance as needed. Frequently requested to write any short form copy and marketing statements on an as needed basis. Assisted Graphics Director with day-to-day task management and meeting deadlines. Skilled presenter and U.S. traveled educator for teaching 2-day hands-on workshops paired with sales.

Charlotte, North Carolina

Charlotte, North Carolina

Handled day to day communications with a broad range of clients across the city to develop marketing and brand awareness through advertising in both print and digital mediums, as well as integrating social media marketing. Frequent special event opportunities and partnerships with company name are communicated to potential participants/sponsors based upon the cohesiveness of the client and various event themes. NOTE: Company as I knew it dissolved under new ownership and a full-staff let go. I no longer have ties to Creative Loafing, and the staff members I know now work under the business entity QC Nerve!

Charlotte, North Carolina Area

Worked on daily social media scheduling, copy writing, creation, and editing for a handful of Charlotte businesses. Used Buffer for social media scheduling as well as integrated social site scheduling (Facebook scheduled posts). Hand designed multiple graphics for clients' social channels for various events and National holiday specials. Helped with copy and layout development of multiple new websites for high priority clients. Created and released multiple Press Releases for clients, with one of my press releases picked up nationally/internationally for coverage by ABC News, the Today Show, Yahoo, and Business Insider, among others (see Media section below for links to picked up coverage from PR).

Charlotte, North Carolina Area

Social marketing and event planning on behalf of HBO to reach their target college demographic. Appointed the Social Media Chair position, in charge of social posting for events. Held weekly table sessions with coworker to pass out free HBO items to students as brand marketing. Coordinated events for HBO content showings on campus by partnering with other on-campus organizations for events.

Charlotte, North Carolina

Server; Increased personal skills and marketing strategies as well as interpersonal communication with customers and other servers. Individual responsibility and job effectiveness as well as fast-paced time management skills and teamwork were reinforced.

Wellington, Fl

Summer position as Sales Representative. Tasks included folding, organization, paperwork for floor arrangement, working with a diverse client base, assisting customers with needs and greeting with a positive and friendly attitude. Daily store cleaning tasks were accomplished such as windows, floors, dusting. Also ran the cash register during high traffic times, as well as opening dressing rooms. Worked position as a summer job two years in a row (although only listed for one summer).

Charlotte, North Carolina

Handled various advertising client accounts - ranging from local businesses to chain stores - to sell and market advertising for print, online, and radio advertising space. Worked to organize and maintain portfolios with a maximum of 20 clients and companies. Raised awareness of the print publication in the surrounding University area. Sold advertisement space in the college newspaper to on and off campus businesses and organizations. Responsible for meeting and exceeding monthly sales goals, working with businesses for artwork collection and any information for ad placement. Often made cold calls or phone meetings with clients, as well as traveling to their location to drop off media kits.

Bachelor Of Arts (B.A.), Communication And Media Studies

Activities and Societies: University Honors Program, Chi Omega (ΧΩ) Woman's Fraternity, Habitat for Humanity - Charlotte Volunteer

Education record

Activities and Societies: National Honors Society, Academically/Intellectually Gifted Program (higher level learning), Advanced Placement.