As Chief Marketing Officer at Lynx Motors, I drive our mission to blend timeless automotive classics with cutting-edge technology. Leveraging my deep roots in the motorsports industry, I lead the strategic vision and execution of our marketing initiatives, focusing on merging iconic design with modern innovation to redefine the driving experience. My role involves overseeing all aspects of marketing strategy, from market research and customer insights to campaign development and digital innovation. Passionate about integrating creativity with data-driven approaches, I am committed to building a strong brand presence and achieving our business objectives, while ensuring our efforts resonate with enthusiasts who crave the best of both worlds.

Powersports Business is the first place the powersports industry looks for breaking news and insights. The magazine gives dealers, distributors, and manufacturers timely business news and analysis every month.As a contributing writer, I launched my monthly column, Coffey's Corner, where I explore topics of general interest, convey profile stories on industry figureheads and current events and delve into new technologies that impact the Powersports industry.

At Armageddon I lead both the marketing and sales efforts for a brand that embodies the spirit of racing and innovation in the off-road industry. As the Chief Marketing Officer & Head of Sales, my role is to craft and execute strategies that not only elevate our brand but also drive sales performance, resonating with a community that thrives on exploration and rugged experiences.With a deep-rooted passion for the off-road world, influenced by family ties and a lifelong connection to the industry, I am committed to driving our company forward. My focus is on creating impactful campaigns that tell our brand's story, building brand awareness, and positioning us as a leader in the market. Simultaneously, I oversee our sales strategies, ensuring that our approach is innovative, customer-centric, and aligned with our growth objectives whether it's supporting the weekend warrior or Baja winners.

CATCH is a sales and marketing consulting firm providing Fractional Chief Revenue Officer (CRO) and Chief Marketing Officer (CMO) services. We specialize in a few select industries that align with our expertise and passions: Motorsports, Powersports, Bicycle, Marine and EV.We work with organizations of all sizes and provide strategic guidance and leadership to accelerate revenue growth and transform sales and marketing efforts. It's the benefit of a seasoned revenue strategist and top-tier sales and marketing leadership without the commitment of a full-time executive.

At Volcon, I led global revenue efforts and developed and implemented multi-channel sales strategy and tactical execution. I developed an industry-leading domestic team of regional sales managers and internal support staff while overseeing international sales partners in 30+ countries. I was further responsible for overall growth and performance of dealer/distributor channel development, implementing regional action plans, retail programs and revenue targets. Highlights:- I developed and implemented corporate sales strategy across DTC, B2B and B2C resulting in first year sales of $5M.-I recruited and developed US, Canadian and Latin American sales teams composed of industry leading regional performers who secured 150+ top dealers in the US market, 10 countries across Latin America and 20+ in the Lower Caribbean.-I developed the GTM strategy and sales launch for 7 EV products across 2 years.-My team achieved sell out of flagship product, at launch, culminating in over $100M in presales.-I served as liaison to engineering, marketing, product development and the executive board regarding overall company strategy and product roadmap.-I leveraged relationship development and collaborative approach by serving as primary liaison to major vehicle manufacturing partner and company mentor in the development of DoD and government division.

I served as Vice President of Sales and Marketing for purposeful short-term oversight of the company's flagship product launch. My appointment to this role was strategic in nature, to bridge the gaps between company founders, marketing, sales and our major vehicle manufacture partner.Highlights:-My sales team executed the launch of the company's flagship product, selling out the forecast and achieving $100M in presales.-My marketing team executed an international launch event, partnering with over 100 key media personnel and achieving national exposure via Nasdaq in Times Square.

I launched Volcon as one of the original employees and served on the leadership team that took the company to IPO. It was in this role that I built the original sales and service departments.

At Discover Podium I led global revenue efforts through interdepartmental strategy and cross-functionality, promoting process and systems implementation. I secured partnerships with global executives, including corporate leaders from Apple, Google, Microsoft, IBM, LinkedIn, Xerox, Deloitte, Slalom, GE, Edelman, Ogilvy, UBER — and dozens more — and further led efforts on executive positioning and brand, personal marketing, strategic negotiation, recruitment strategy, and leadership development.Highlights:-I developed and implemented corporate B2C business strategy and daily operational implementation strategies, which resulted in MOM sales growth and 35% company expansion.-I served as the company’s top-performing sales executive, producing 40% of the overall sales revenue across 30+ months.-I leveraged strategic relationships and executed best-in-class CRM activities to establish a corporate stronghold in the East Coast market, resulting in 25% of incremental business. -I developed marketing strategy and launched a multi-channel campaign which grew corporate awareness by 35%.

As the Vice President of Recovery Management Services, Inc., I served as part of the executive leadership team, overseeing corporate strategy, sales, marketing, operations, budgeting and fiscal planning, and business expansion. Early in my time at RMS, I led the creation of the marketing department, defining and creating the company’s marketing strategy, plan, and structure through extensive design work and leadership within the existing business model.Highlights:-I oversaw the organization’s corporate marketing strategy, executing public relations, developing advertising campaigns, and guiding program direction while managing and maintaining a budget of $1M.-Alongside the Executive Director and Quality Assurance Director, I engaged in the development of Risk Management and Strategic Plans.-I served as legal and medical liaison for the company, fostering relationships with local government, legal bodies, and medical professionals to represent client treatment progress and company philosophy, including during court appearances.-Guided by organizational growth, business planning, and Federal and State requirements, I created, modified and implemented policies and procedures for the company.-I led in design of treatment structure, training curriculum, and staff education.-As supervisor of 15-20 employees, I conducted annual reviews for staff, overseeing personnel disciplinary management and creating corrective action plans.-Since 2005, I led the internal team in achieving and maintaining CARF International Accreditation, resulting in increased revenues of 40% and national awareness as a certified treatment facility and international recognition.-I cultivated a relationship with A&E’s Intervention series, resulting in 12 televised client profiles that promoted the company on national television, increasing lead generation by 62%. Prior to 2010, I served as the Marketing and Business Development Director and the Women’s Treatment Program Coordinator.

As the Director of Marketing for Veltec Sports, Inc, I led US marketing efforts for five industry standard high-end cycling brands, managing a $2M+ budget to develop marketing plans and execute corporate and brand strategies. I was later promoted to oversee International marketing efforts, expanding my reach to include additional brands and the Winter Sports Division.Highlights:-I created and directed all brand marketing efforts, overseeing strategy, budgeting, scheduling, public relations, website content creation and design, sponsorship contracts, trade shows, and collaboration with creative agencies.-As a supervisor, I managed internal and external marketing staff of 25 and created marketing support materials for 70 field reps across North America.-For the company’s 20th anniversary celebration, I oversaw a yearlong promotional project with Bicycling Magazine, managing efforts including a print campaign, giveaways and sweepstakes, and effectiveness surveys, resulting in a growth of overall brand awareness to 84% and an increased intent-to-buy by 30%.-I assisted the company in launching the Winter Sports Division into North American markets.-My department consistently executed the marketing plan within budget.-Managed relationships with professional athletes and race organizations, including the Tour de France.

Recruited as Marketing Manager, Director of Product Development and Marketing for corporate Mass and Specialty divisions to launch a new corporate initiative which delivered $11M of incremental revenue for fiscal year 2001. Successfully managed the development and launched the Child Transport product line by gaining placement in key mass, sporting goods, big box and specialty accounts. Transitioned to the Dallas team and responsibilities shifted to oversee dual product categories for corporate Mass division. Led Helmet Value Pack product development efforts for key segment of core line business, which grew category sales by 45% for fiscal year. Also responsible for development and launch of new product category, Child Transport Accessories for corporate Mass division, which delivered $3M in incremental sales.

Defined marketing strategy and direction for all product categories as well as developed marketing and sales budgets for five product teams. Responsible for bridging engineering and sales groups with marketing team in order to successfully execute corporate marketing plan. Managed corporate media, media relationships and all advertising projects and executed successful corporate re branding and corporate identity campaign. Established contracts with sponsored athletes and race organizations.