Melissa Mendible, Mba Email & Phone Number

Miami, Florida, United States

• In charge of the Latin America region, directly managing 18 Countries and 27 Clients in the Duty Free and Local Markets channels ($5M sales revenues'19).
• Accountable for the achievement of sales, profit, and market share objectives for the brand. Establishing key plans and strategies to expand the business in the region and gain further market share. Strong proven.
• Responsible for the P&L of each client… Show more
• Responsible for the P&L of each client securing margins profitability for each account.
• Achieved a +20% sales growth vs 2019 in the last semester despite the pandemic. Gained substantial market share in the Fragrances category, jumping to #6 position in Chile and #20 position in Mexico in 2020.
• Direct responsibility on purchase forecast, sales and investment planning; Monitor inventory levels of clients to meet regional supply needs and take actions when necessary.

Miami/Fort Lauderdale Area

• Responsible for the commercial development of new accounts and management of existing accounts in Travel Retail and Local Markets (16 Clients). Managing all aspects of commercial operations in assigned territories to.
• Develop and establish long term relationships with key accounts, main buyers and local retail teams. Ensure regular meetings to present new products, define sales budgets, promotional activities… Show more
• Develop and establish long term relationships with key accounts, main buyers and local retail teams. Ensure regular meetings to present new products, define sales budgets, promotional activities, secure spaces in POS.
• Direct responsibility on purchase forecast, sales, and investment planning; Plan, control and monitor in-store sales activities. Align distributors A&P investments (trade marketing activities, gifts, testers and PR.
• Control product distribution, and improve POS brand visibility, space and location to achieve higher market share & rankings.
• Maintain brand presentation standards: for fixtures, and product merchandising. Create POS visuals to support media plans.

Miami/Fort Lauderdale Area

• Management of $15M Brand budget and financial implications.
• Coordination and pilot of brands developments, managing the portfolio priorities.
• Development of pricing strategies with the goal to increase the brand’s market share while maintaining client satisfaction.
• Adaptation of international launches and creation of the right assortment and angle of approach to guarantee success of local launches. Supervision of all the stages of the launches, ensuring on-time product… Show more
• Adaptation of international launches and creation of the right assortment and angle of approach to guarantee success of local launches. Supervision of all the stages of the launches, ensuring on-time product launch.
• Creation of Marketing Plans / Promotions/ Animations / Launches / Brand Support for all clients with a track record of success. E.g. Revitalift 20 year’s animation bringing more than $40K in profits and 170% ROI in.

Miami/Fort Lauderdale Area

• Successful reorganization of key functions, managing of suppliers, and overall budget allocation & expenses that led to better visibility and management of the position.
• Sounding design & implementation of strategic animations, especially in the South, resulting in high ROI and sales above the category.
• Unprecedented planning, control and execution of a major plan to renovate L’Oreal Paris fixtures/space, from key negotiations with local vendors to very close coordination with the… Show more
• Unprecedented planning, control and execution of a major plan to renovate L’Oreal Paris fixtures/space, from key negotiations with local vendors to very close coordination with the team in France.
• Exceptional level of coordination with AM’s, Marketing, Clients and Suppliers to ensure a proper vision and flawless execution of Marketing/Animation Plans, for all brands and zones.
• Effective budgeting, forecast and planning of critical PLV material and major in-store projects, to ensure smooth launches and openings.

Miami/Fort Lauderdale Area

• Successful management of key accounts and Sales staff for 6 months -given the unexpected resignation of the Area Manager- resulting in a smooth transition for the new AM.
• Effective negotiations with airlines clients that ensured not only major listings and ad presence with in-flight catalogues but also great brand exposure during trainings and road shows.
• Assisted clients with suggested orders and forecasts, based on in-depth analysis of sales, existing and potential ruptures… Show more
• Assisted clients with suggested orders and forecasts, based on in-depth analysis of sales, existing and potential ruptures, results of promotions, etc.
• Actively participated in the development of Marketing/Action Plans, business proposals, presentations, sales promotion materials, among others.
• Close work with marketing and merchandising teams to design and implement different animations and promotions, for all brands and clients.

Miami/Fort Lauderdale Area

• Worked directly with Product Managers to develop leads, prepare proposals and presentations and coordinate business strategies.
• Analyzed market, consumer, and competitive information to support Product Managers in setting new products pricing.
• Worked with agencies on brand advertising approvals to ensure brand image is protected.

Miami/Fort Lauderdale Area

• Developed a business plan and market study for Anteojitos Foods, LLC to open a franchise for FreshBerry Frozen Yogurt in Coral Gables, Fl
• Implemented the administrative and accounting software SAP in four (4) international companies and trained employees of these companies to operate the software
• Managed relations with Latin American and European clients
• Helped redesign the company logo and corporate identity

Miami/Fort Lauderdale Area

• Co-Founded Full Fashion to create and distribute an exclusive line of jewelry products to Venezuela
• Led company operations and achieved average monthly increases in sales of 15% over the last 12 months
• Selected merchandise and developed different product lines to capitalize on Venezuelan market demands
• Designed company logo, merchandise tags, and advertisement publications for local newspapers consistent with target audience
• Created and managed the company’s social… Show more
• Created and managed the company’s social networks

Miami/Fort Lauderdale Area

• Assisted in developing marketing strategies to attract more clients
• Supervised five (5) employees and managed day-­‐‑to-­‐‑day operations
• Coordinated suppliers’ distribution of merchandise from Asia and supervised inventory organization
• Helped select merchandise consistent with market trends
• Met with key clients to coordinate their purchases and merchandise distribution

Master Of Business Administration - Mba, Gpa: 3.9, Honors: Award Of Academic Merit

RELEVANT COURSES: Business Strategies, Financial Decision Making, Strategic Brand Marketing, Negotiation Strategies, Managerial.

Bachelor Of Business Administration - Bba, Gpa: 3.7

Major in Marketing, GPA: 3.8 RELEVANT COURSES: Advertising Management, Marketing Management, Marketing Research, Consumer Behavior.

Associate In Business Administration, Business, Management, Marketing, And Related Support Services