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@truist.com
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3 phones found area 919 and 866
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LinkedIn matched
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Melissa Merk is listed as Marketing Exec SVP|Client First|Digital Personalization|Teammate Advocate at Truist, based in Waxhaw, North Carolina, United States. AeroLeads shows a work email signal at truist.com, phone signal with area code 919, 866, and a matched LinkedIn profile for Melissa Merk.
Melissa Merk previously worked as Head of Enterprise Marketing Strategy - Consumer at Truist and Head of Payments and Digital Capabilities Marketing at Truist. Melissa Merk holds Bsba, Marketing Concentration from Boston University.
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AeroLeads found 1 current-domain work email signal for Melissa Merk. Compare company email patterns before reaching out.
Innovative and influential Marketing Executive with more than twenty years of extensive experience, spearheading rigorous, data-driven marketing campaigns in diverse and rapidly evolving environments. Demonstrates a proven track record of success propelling client acquisition, positioning the organization as an industry leader, and accelerating new revenue, growth, and profitability. Takes an active approach to elevate marketing’s value to all facets of the organization. Directs and optimizes processes, marketing investments, and channel spend to adapt to ever-changing landscapes. Adept at building powerful teams ranging from 2 to 45, establishing expectations, communicating vision, and monitoring performance to maximize effectiveness. Strategic executive who coaches through changes, challenges, and roadblocks providing effective communicationPerformance Marketing • Innovative Marketing Technology • Strategic Planning & Execution • Client-First Personalized Digital Marketing • B2B and B2C Marketing & Communication Management • Brand Management • Stakeholder Relations • Cross-Functional Leadership • Coaching & Mentoring • Content Creation
Listed skills include Strategy, Marketing Strategy, Marketing, Leadership, and 34 others.
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Charlotte, North Carolina, US
➥Responsible for developing client segment strategies and value propositions with audience positioning to build consideration for Truist. ➥Partner with Truist Creative Agency, client communications, sponsorship and sales enablement. ➥Ensure marketing strategy roadmap drives revenue by partnering closely with performance marketing and personalization team..
Charlotte, North Carolina, US
➥ Served as Marketing executive to Wholesale and Consumer Card and Payments leaders and teams to translate business roadmaps into actionable marketing strategies. ➥ Spearheaded new value prop development to improve competitiveness in a highly competitive market.➥Led team focused on driving digital adoption for Truist and partnered with Early Warning.
Charlotte, North Carolina, US
Responsible for leading a team who partners with lines of business to develop consumer-centric marketing strategies informing the creation of digital client lifecycle journeys and integrated marketing programs across the Retail and Small Business Bank.➥ Inform the prioritization of marketing efforts across businesses within an agile framework➥Strengthen.
Charlotte, North Carolina, US
Performed a dual role leading two marketing divisions propelling a client-centric concentration and approach to cultivating numerous consumer relationships spanning the organization. Additionally, I led the merger of two regional bank mortgage marketing programs integrating into one innovative brand.➥Spearheaded marketing strategy employing segment.
San Francisco, California, US
In this position, I successfully functioned as a pivotal senior executive in a newly created role leading the integration of large-scale marketing campaigns, developing external agency processes, and directing a budget of more than $250M+.➥Fostered commanding authority with cross-functional business and marketing partners in the deposit space, instilled.
San Francisco, California, US
In this position, I successfully served as a senior executive responsible for leading marketing as a Center of Excellence.➥Directed teams using direct and digital sales and marketing throughout the product portfolio contributing up to 80% of organizational revenue for Consumer Bank Lending products ➥Recognized as the Top Performer within Marketing.
Charlotte, NC, US
Led annual strategic plan development and oversee the integrated marketing investment to drive measurable growth results for Mortgage, Home Equity and Auto businesses.
Charlotte, NC, US
Developed First Mortgage marketing strategy aligned to mass and mass affluent customer and business segments Oversaw direct and indirect teams for acquisition, retention and deepening of relationships via integrated channels; digital, mobile, direct marketing, retail sales support, centralized sales, modeling and analyticsDrove executive decisioning with.
Charlotte, NC, US
Defined the Home Loans and Insurance marketing strategy aligned to mass and mass affluent customer segments (Purchase mortgage, Refinance, Home Equity, Insurance) during a pivotal year of change for the bank. Empowered the team to drive segment marketing initiatives end to end from strategy through execution through the following channels; digital, direct.
Charlotte, NC, US
Developed the 2010 Purchase Mortgage Marketing strategy inclusive of managing campaign to achieve mortgage consideration goals targeting first-time homebuyers actively engaged in the home loan processPartnered with: external advertising agencies; internal advertising production, media, corporate communications, digital and direct response channel partners.
Charlotte, NC, US
Developed 2009 Deposits strategy for balance growth and successfully executed Savings mass media campaign across multiple marketing channels as Program Manager Developed and led multi-channel team to execute 2008 Deposits Marketing strategy for Savings balance growth achieving 119% of incremental marketing contribution goal 2008 Award of Excellence Winner.
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Melissa Merk works for Truist.
Melissa Merk is listed as Marketing Exec SVP|Client First|Digital Personalization|Teammate Advocate at Truist.
AeroLeads has found 1 work email signal at @truist.com for Melissa Merk at Truist.
AeroLeads has found 3 phone signal(s) with area code 919, 866 for Melissa Merk at Truist.
Melissa Merk is based in Waxhaw, North Carolina, United States while working with Truist.
Melissa Merk has worked for Truist, Wells Fargo, and Bank Of America.
You can use AeroLeads to view verified contact signals for Melissa Merk at Truist, including work email, phone, and LinkedIn data when available.
Melissa Merk holds Bsba, Marketing Concentration from Boston University.
Melissa Merk is listed with skills including Strategy, Marketing Strategy, Marketing, Leadership, Management, Direct Marketing, Strategic Planning, and Integrated Marketing.
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