Melissa Miller Email & Phone Number

Milwaukee, Wi, Us

United States

Greater Milwaukee Area

Problem: The traditional trade shows environment, especially in the retail and apparel industry, suffers from the economy and makes it difficult for buyers to attend.Solution: Built an online platform, OFFPRICE365, exclusively for OFFPRICE sellers to be able to connect with buyers year-round. Solution: Created a hosted buyer program for both domestic and international buyers utilizing our partnership with the venue hotel. Solution: Create matching software via the online marketplace giving sellers a portal to be able to reach out to buyers who matched their preferences. Responsible for exhibitor and buyer recruitment marketing, including managing a team made up of a Buyer Relations Manager, Digital Marketing Executive and International Marketing Coordinator.Created and implemented both traditional digital marketing efforts including; strategically placing print ads and 3rd-party email campaigns as well as a redirected digital advertising campaign.Create and update processes and procedures documentation for sales and marketing to better track discrepancies.Responsible for procurement and partnerships such as destination discounts, Fashion Week trade shows partnerships and travel packages.Created funneled target demographics for harvesting leads for both buyer and exhibitor prospects Responsible for VIP buyer program including adding new VIP members, maintaining current VIP members and any on-site interaction with visiting membersCollaborated with multiple departments to create on-site artwork, set up seminars and feature new technology such as virtual reality and augmented reality that is relevant to the industry.Published an industry-leading publication, Off-Price Retailing Magazine, and collaborated with other industry publications for article exchanges and pub bin negotiations.The OFFPRICE Show is a sector of Tarsus Group Plc. in London, England.

Brookfield Wi

Marketing Manager for The OFFPRICE Show, a trade show with international draw that takes place in Las Vegas during Fashion Week. With the ever-changing horizon of retail, it is my job to work with retailers on creating or evolving buying strategies that can keep them relevant. Consumers want transparency, so the old message of buy low and sell high for a tripled margin is not the solution. The solution is to buy low and then sell low, sharing the savings with your customers. Our trade show has these opportunities, but to find treasure, you must hunt. This is where my team comes in; we help create a buying strategy and then map the show for retailers based on their needs. A smaller retailer may need help partnering with other retailers to gain buying power. Larger retailers may need to find a way to incorporate off-price opportunities into their current buying strategy. International retailers face freight and logistical obstacles while also juggling the up-and-down exchange rates. We can help find the best solution by listening to your needs and creating a plan. We are not consultants and we are not freelancers; we are part of the OFFPRICE team which means when you are successful, we are successful.Complementing our outreach efforts between trade shows and conferences, we just launched OFFPRICE365 which is an online platform that allows us to connect vendors and retailers year-round. We have created a marketplace that is beneficial for all three parties; vendors, retailers and OFFPRICE. It was designed and developed from the ground up, and, continues to gain momentum. We also publish the industry's leading magazine; Off-Price Retailing. You can find articles highlighting industry changes, retail tips and tricks, and business ideas. Take a look here: http://online.mobissue.com/bwix/ksdb/ The OFFPRICE Show is a sector of Tarsus Group Plc. in London, England.

Brookfield, Wisconsin

Responsible for serving as the lead US training/support representative for general office IT (system/peripheral hardware, network and US Group’s email), search engine optimization (SEO), search engine marketing (SEM), email marketing, custom marketing list development, web site design and web site development and Google’s DoubleClick for Publishers electronic advertising system.Manages the implementation of new web-based systems migrating data from existing systems to new systems as required.Executes/creates email marketing messages/campaigns with focus on list segregation and maintenance to tailor messaging to relevant recipients.Tracks effectiveness of outbound email marketing campaigns and implements improvements for optimal delivery and open rates.Manages US Group’s SEO and SEM strategies. Implements improvements for optimal effect/exposure.Review US Group’s web site metrics and suggest and/or implement ideas/strategies for improving site visits, page views, time on site, conversions, newsletter signups, etc.Create high-impact electronic advertisements for Tarsus’ properties as assigned.Manages external vendors/relationshipsDesigns/develops web sites as required.Assists with web site maintenance/content management as required.Performs quality control for outbound email marketing campaigns, web site design and web site development.Markets list development using SQL/Microsoft Access and/or ExcelManages external vendors/relationships.Responsible for managing any in-house/external IT/web internsManages social media marketing efforts and direction and other directory inbound links.

Bennington, Vermont

Manage designers and work as a communication bridge between sales and the art department as well as managing several client accounts.Create edgy marketing material as well as high quality magazine covers, logos, company branding and advertising campaigns. Responsible for sales material and media packages, scheduling, working with prepress and several printers as well as in-house commercial printing, trouble shooting and layout.Manage 4 weekly papers, and several annual specialty supplements. Manage quality and efficient work flow, expense and material control and overtime. Responsible for paper layout, editorial and image selection.Assist with in-house photography and editorial photojournalism for event coverage and promotion. Create pitches for both client campaigns and self promotion, publications and supplement material.Advocate of all job shadows and interns.Create spec advertising, campaigns, marketing material and logos to assist sales with advancing their approach with their clients. Assist advertisers with marketing knowledge, and how to get the most out of their advertising, including design, consistency, tracking and promotions.Responsible for design fees, printer fees, distribution and postal codes, media legality, copyrights, state regulations and working directly with surrounding media and agencies.Responsible for email newsletters and social media pages.Created a calendar system that was easily distributed to all sales representatives, production staff and managers. It is easily managed by two administrators that will automatically update for all users. Alerts and reminders are sent to specific recipients such as print deadlines and ad deadlines via email and text message to ensure deadlines. It is a web application that is accessible at any computer as well as mobile devices. This system was created at no cost to the company.

Responsible for design, ad layout, pagination and editorial layout on a monthly magazine. This also included cover design, editing and proofing. Also responsible for all marketing material and revenue boosters within the publications.

Wilmington, Vermont

Built and managed an e-commerce website that entailed a custom template design for a content management system. Following the build, I launched an entire marketing 2.0 plan that included social media marketing and price point PPC advertising campaigns. Following human computer interaction guidelines and web standard best practices, the maintenance of the site was then handed over to an employee that was trained prior the hand over.

Bennington, Vermont

Supervised and scheduled designers while outputting high quality graphic designs and advertising campaigns. Layout and pagination of most publications including photography and editorial selection and ad designs. Small business marketing material and house promotional campaigns.

Vermont

Taught a college level graphic design and pre press course.

Master'S Degree, It / Internet Engineering & Digital Marketing

My studies focused on digital marketing, sustainable technology and the overall user experience on technology platforms. They included.

Ba, Corporate Communications & Marketing

As, Graphic Design & Visual Marketing