Melissa Geller Email & Phone Number

Philadelphia, Pennsylvania, United States

Bryn Mawr, Pennsylvania

Partnered with program directors to develop cross-channel marketing campaigns for core camps across 11 locations, university programs, and special projects. Monitored KPIs and used data to inform decisions. Managed the content workflow such as advertising, emails, blog and social media posts, videos, and print collateral. Supervised a team of marketing specialists and designers. Mentored and provided feedback to marketing specialists, including training staff on how to optimize social media and website content. Managed the relationship with ESF's third-party digital agency. Ensured that all creative deliverables met graphic and editorial brand standards.• Oversaw the re-launch of 76ers Basketball Camps. Created and executed an integrated marketing campaign that aligned with the franchise’s goals and brand. Our team successfully re-engaged alumni families and built awareness for new families, which resulted in an increase in sales.• Supervised our digital agency to double ESF’s website traffic over the course of 9 months by developing and implementing a digital marketing strategy—which included paid, owned, and social media—to build awareness and drive online sales. • Launched the Franklin & Marshall Summer Scholars and Lehigh University Summer Academy pre-college programs, including collaborating on marketing plans with the schools’ Admissions, Alumni, and Marketing departments. • Managed the development of ESF’s social media handbook providing guidelines to brand ambassadors for online engagement.• Secured earned media for the ESF’s camps and foundations within the Philadelphia DMA, including ABC, FOX, CBS, and the Philadelphia Legal Intelligencer.

Philadelphia, Pa

Managed creative requests from start to finish from various groups for Comcast Corporate. Supervised a team of three designers. Ensured that projects were assigned, tracked, and completed on time. • Created the marketing asset in-take process and divided work among the design team. • Assisted in launching the corporate website, including gathering and prepping content.• Wrote product fact sheets and assisted in drafting a go-to-market playbook for a product launch.

Philadelphia, Pa

Collected and analyzed data for ESPN, A&E Networks, and Comcast. • Compiled weekly status report and reviewed with A&E Networks during calls. • Performed QA testing on ESPN and A&E apps with debugging tools and reported issues to development teams.• Prepared social listening reports for Comcast and presented insights to stakeholders.

Philadelphia, Pa

Promoted 25 auctions a year through integrated advertising, email marketing, social media, direct mail pieces, and earned media. Managed department designer and social media coordinator. Partnered with department heads to develop marketing plans and content calendars for auctions. Created and tracked detailed project schedules and budgets for each sale. Conducted analysis against KPIs following auctions and campaigns to inform the next campaign. • Performed a marketing audit and presented results to the leadership team along with suggestions.• Improved department productivity by creating a production schedule for all materials—designed emails, print and digital ads, posters, and direct mail pieces.• Initiated a weekly production meeting to set priorities among the team.• Negotiated lower cost print and online media buys in The Philadelphia Inquirer, The New York Times, The Financial Times, Vanity Fair, Conde Nast Traveler, and The New Yorker, among others. • Managed marketing budgets for all auctions.• Negotiated advertising rates with third party vendors. • Mentored social media coordinator on best practices and provided art direction to designer.• Developed integrated campaigns for two of Freeman’s highest grossing auctions, which included owned and earned media as well as traditional advertising.• Obtained earned media for Freeman’s via key trade and consumer media including placements in The New York Times and NYTimes.com, CBS This Morning, CBS Market Watch, and The CBS Evening News, American Art Review, American Fine Art Magazine, The Magazine Antiques, Art + Auction, Antiques Trade Gazette, The Philadelphia Inquirer, The Main Line Times, CBS Philly, and Action News.

Philadelphia, Pa

Managed the publicity for titles within the Running Press and Running Press Kids imprints. Created campaign schedules, wrote press materials, conducted publicity outreach, and organized mailings. Worked with high profile authors such as Stephen Hawking, John Lithgow, and Denis Leary. Regularly provided status updates to internal and external stakeholders throughout projects. • Planned media events and implemented the campaign for the James Beard Award-nominated cookbook Come In, We’re Closed, which drove sales to become Running Press’ bestselling title of fall 2012. Media highlights: NPR’s All Things Considered (two segments), The New York Times, The Guardian, Texas Monthly, TastingTable.com, and TheDailyMeal.com.• Developed and executed the media plan for Marilyn in Fashion, an illustrated coffee table book with rare photos of Marilyn Monroe. Media highlights: CBS This Morning, USA Today, The Huffington Post, The Daily Beast, and Associated Press.• Garnered media attention for Running Press and Running Press Kids imprints in The New York Times Magazine, New York Times Magazine, People Magazine, Parents, American Baby, Time Magazine, Martha Stewart Show, Publishers Weekly, Library Journal, School Library Journal, and Booklist.

Philadelphia, Pa

Developed and executed marketing and earned media initiatives for 30 titles annually. Monitored retail sell-in and sell-through with the sales department. Managed a two-person team and oversaw the relationship with our media agency.• Oversaw the launch of Quirk’s first young adult title, The New York Times Best Seller Miss Peregrine’s Home for Peculiar Children. Media highlights: Entertainment Weekly, People Magazine, CNN’s “Best Books of the Summer,” Amazon’s “Book of the Month,” Wired, MTV.com, Associated Press, Library Journal, Publishers Weekly, Shelf Awareness, School Library Journal, and Booklist. • Drove the awareness and sales of three New York Times bestsellers from 2009-2010. Media highlights: Entertainment Weekly, Time Magazine, Los Angeles Times, New York Times, Oprah.com, i09.com, and NPR.• Successfully exceeded earned media goals from 2008-2010, increased national media exposure by 42% and 70%, respectively.