Digital Consumer Sales, GTM

Sr. Product Owner, working for TELUS Digital, Brand Experience

• Manage programs from creating project plans, critical paths, and managing timelines through to execution• Work directly with cross-functional teams ranging from creative to digital solutions • Closely manage project financials• Responsible for building valuable and profitable client relationships • Responsible for every element of the project lifecycle

Brand Management• Designed various marketing materials and advertisements• Developed and managed brand and style guidelines• Managed digital marketing and branding• Managed industry trade show/event strategy, including overall executionProgram Management• Responsible for annual marketing budget • Developed and executed multi-channel marketing strategies, plans, and tactics • Designed and implemented a sponsorship program• Created, implemented, and managed more than 40 member benefit programsRelationship Management• Managed team of marketers, communicators, and graphic designers• Built and maintained strong partner and sponsor relationships• Responsible for providing membership/marketing reporting and analysis to senior executives and board of directorsCorporate Communications• Led development and execution of all external (news media and social media) and member communication strategies and tactics• Managed social media presence and developed online content• Published an 80-page, quarterly newsletter circulated to 22,000 readers• Managed media relations by developing relationships with key industry journalists

• Coordinated various marketing initiatives and media activations• Created and maintained website content, and tracked traffic• Prepared performance reports on marketing activities• Planned and executed annual education conference