Oversee promotion and sales for NEW and exciting Attractions product coming to the Niagara Falls, USA tourism market in 2024.

Led the corporations marketing and communications efforts to increase visibility and recognition of Niagara Falls USA and Niagara County and its assets as a leisure and convention destination. Motivated and managed a team of three members. Created and implemented the biennial Marketing plan which included advertising, public relations, market research, sales promotions, collateral materials, website development, e-marketing and social media functions. Developed and achieved measurable goals and performance indicators, as well as creation of an annual budget of $1.5 million to support the marketing plan. Determined and executed best media buying options in local and national markets to attain highest return on investment. Identified market opportunities and developed short and long-term marketing strategies with objective of attracting overnight business. Directed development production, and re-production of 5 collateral pieces, as well as the annual report to stakeholders, promotional DVD’s and B-roll. Oversaw digital online marketing initiatives and strategies including Google Ad Words, SEO, social media strategies, and other online vehicles while establishing tangible tracking/reporting tools, analytics. Directed development, continued innovation and content maintenance of company website that received over 1 million unique collateral pieces, as well as the annual report to stakeholders, promotional DVD’s and visitors per year. Maintained statistics and data on ROI of all marketing and PR programs, and efforts for regular reporting and analysis of marketing plan and associated activities and programs. Developed and managed strategic partnerships, sponsorships, alliances and cooperative campaigns. Played a major role in managing, coordinating and executing Nik Wallenda’s Tightrope Walk Over Niagara Falls, drawing thousands to downtown Niagara Falls, NY and millions of viewers on television, as well as the First Group Same-Sex wedding ceremony in July 2011.

Coordinated and executed major fundraisers to raise $500,000 in annual revenue that was used towards educational programs and medical equipment. Managed annual appeal and capital campaign solicitation details. Supported and corresponded with co-chairs and committee members. Investigated new fundraising ideas and developed plans for implementation of approved employee based and community events. Served as community liaison with local service organizations and community and political groups.

Coordinated and executed eight major festivals and events within fiscal year. Set up press conferences for major events. Created and managed free concert series for Ransomville, NY. Implemented free Small Business Seminars. Facilitated Board of Directors meetings for several Business Associations, Business Advisory Boards and Elected Leaders forum. Created, designed and implemented marketing materials to support the organizations mission. Solicit Chamber memberships and sponsorships. Administered and supervised duties of two staff.