- Directed the development and launch of a digital longevity membership service, overseeing the entire product lifecycle from concept to go-to-market execution.- Collaborated with cross-functional teams across development, sales, marketing, and medical teams to ensure seamless product delivery and alignment with business objectives.- Led product prioritization and scoping discussions with the development organization, balancing technical feasibility and market needs to deliver products on time and within budget.- Conducted in-depth competitive analysis and user feedback collection to inform product improvements, resulting in iterative releases that increased engagement and satisfaction.- Provided strategic leadership in developing go-to-market messaging and positioning, ensuring consistency across the customer lifecycle, and enabling sales and marketing success.

Empower researchers, clinicians, and individuals to use data to drive better health outcomes through technology. We strived to combine cloud software, genomics, artificial intelligence, and clinical experience to create a platform capable of ushering in the age of precision health.- Led cross-functional collaboration with internal operations and sales teams to deliver precision genomics solutions for multi-million dollar enterprise customers, driving year-over-year contract renewals by incrementally delivering results and maintaining alignment with stakeholders-Orchestrated go-to-market strategy for Oncology offering, refining value propositions, training the sales team, building demos, developing key sales materials, and testing pricing models-Drove integration projects with major health tech vendors, acting as primary liaison and internal tester to deliver minimum viable integrations quickly, incorporating customer feedback cycles and optimizing development focus

Radically transform the healthcare experience by engaging consumers through health and wellness services beyond sick care. Conduct consumer interviews, lead cross-functional planning sessions, and collaborate with stakeholders to navigate the complexities of the healthcare industry on behalf of the consumer.- Delivered and managed the digital component of a B2B2C advanced primary care solution, focusing on improving health outcomes and lowering costs for employers- Conducted end user interviews, led cross-functional planning sessions, and collaborated with internal stakeholders to identify and implement ways to engage our target customer through their employer- Created marketing and onboarding materials to convert employees during onboarding

Transformed product vision into tangible, market-focused products Sales, Legal, and IT teams loved. Collected and synthesized data directly from prospects, clients, industry research, and internal sources to prioritize and build delightful, marketable products: communicated market relevance for delivery and enablement, as well as for successful client support and deployment- Improved customer retention rate through data-driven product updates. Collaborated with Customer Success, Marketing and Sales teams to understand customer problems and find solutions- Created internal processes for enablement and expectation setting with Sales, Marketing, and Operations teams. Successfully aligned cross-functional teams on product releases, including delivering internal training & enablement and creating external content to share with customers

Analyzed the priority of problems surfaced from the market, clients, competitive analysis, and internal feedback alongside revenue targets and translated into a product vision and roadmap that aligned to the company strategy. Managed product releases internally and externally to ensure all teams and clients were properly enabled• Researched, designed, prioritized development, and market-launched an emerging multi-module enterprise application • Scoped, managed, and delivered 9 releases per year across 3 products, 100% on schedule• Developed client migration project plan and metrics for client conversion from legacy to new platform• Co-led initiative to move product development from a sales driven to market driven organization• Collaborate cross-functionally internally and externally to identify market problems, determine product requirements, and build a business case for proposed solutions across 3 enterprise-level B2B products• Analyze priority of product requirements based on market research, client feedback, and internal cross-departmental feedback and revenue generation across all products• Develop and maintain product feedback and usability process • Develop product roadmaps that align to the company strategy and target market

• Worked as a team to increase the Iasta client product satisfaction rating by over 10%• Manage product launch process and team internally, including preparation and communication• Collaborate cross-functionally internally and externally to identify market problems, determine product requirements, and build a business case for proposed solutions• Analyze priority of product requirements based on market research, client feedback, and internal cross-departmental feedback and revenue generation• Align with the development team to discuss market problems and scope optimal solutions• Communicate product vision with clients and prospects and gather feedback

Transformed the Operations team to a Professional Services Organization by developing productized services, including strategic implementation and training programs, as well as increasing the efficiency of transitioning prospects to clients through a well-defined business process• Co-led transition from Excel-based client tracking to the company's first automated CRM solution• Identify and implement process improvements for serving clients including restructuring the implementation and training processes• Supervise software implementation and training delivery team members including employee development, ensuring employee satisfaction, and assisting with escalated issues• Ensure service delivery team members are delivering services consistently and following standard processes to promote customer satisfaction• Prepare, monitor, and report on defined performance metrics, including addressing issues • Adapt to and lead, motivate, and coach others in the acceptance and support of change• Define custom service solutions and scope proposals for clients • Deliver large scale, complex software implementations and trainings

• Worked collaboratively to propose and transition the Client Services team from generalist roles to specialists, increasing efficiency and improving communication• Deliver large scale, complex software implementations and training programs• Advise clients in strategic sourcing process improvements• Develop custom training and implementation programs as needed to fit client needs

• Managed and delivered training programs for new employees as well as ongoing training programs for current employees• Ensured compliance with federally regulated training programs company-wide• Responsible for the success of newly hired branch staff • Prepared articles and promotions on company website

• Coached and managed branch staff• Planned, scheduled, supervised, directed and controled all branch operations• Ensured proper controls were maintained over all aspects of branch operations; conducted daily/weekly/monthly/quarterly audits of all management control and security items• Assisted customers in opening accounts and solved customer issues or concerns