Develops and maintains relationships with the Bureau’s membership base to broaden membership for Choose Lansing. Fosters relationships between the Bureau and the private and non-profit sectors of the Greater Lansing region to further community connectivity and destination development.- Develops and implements member benefits, services programs, and promotions for membership development- Coordinates Member & CTA events including seminars, networking mixers, annual meetings & Holiday Showcase- Ensure diversity of membership to address the heritage and makeup of the Greater Lansing Community- Responsible for prospecting and maintaining the over 500 members of Choose Lansing- Manages the Certified Tourism Ambassador program's development and growth through recruitment efforts for continued enrollment, renewal activities, program promotion, and coordination of networking and educational events.- Represents Choose Lansing at meetings sponsored by national, state, and local organizations related to membership and CTA.

• Generated more than $3 million in fundraising revenue for the TV & Radio stations through actively selling sponsorships and philanthropic corporate gifts to WKAR’s network of stations including 90.5 FM, AM 870, 105.1 FM PBS-23, PBS 24/7 KIDS, PBS-World & PBS-Create, selling more than $500,000 in corporate revenues each year over the past 6 years• Increased new business to station each year an average of $120,000 • Hire, train and supervise team of interns to help in overall fundraising and marketing process of WKAR corporate supporters• Developed and designed media kit, presentations, and numerous one-sheet sales pieces using Adobe Design Suite • Host annual Corporate Supporter breakfast event that celebrates station accomplishments made by corporate contributions• Blogged monthly at www.wkar.org/corporatesupport and sent out bi-monthly e-newsletters to corporate donors and prospects• Use of PowerPoint for all proposals and presentations to TV & Radio clients• Use traffic system Protrack for order entry of all contracts and flights for both TV & Radio• Write all copy and plan and implement out all TV spots for production

• Responsible for growing revenue in largest local controllable retail territory in amount of 1.5 Million dollars annually• Grew business by more than 20% annually and digital by 179%• Create key presentations by segment to capture new business from local competition• Research, plan and prepare for top business segments by seeking out business lead opportunities within the market• Help in the planning and implementing of marketing promotions, contests and events on social media platforms

• Managed and coached five sales representatives on proper sales procedures and techniques for LSJ Media’s vast product portfolio including the daily newspaper, weekly community papers & digital including SEM/SEO, PPC & social media • Directed team to proposal generation for key LSJ Media customers spending more than $15,000 annually • Lead team to a 5% increase over prior years numbers by closing 25 new businesses and growing revenue from existing customers

• Responsible for recruiting new students through phone calls, office visits, and outside recruiting events• Lone recruiter for Community College, MBA and International student admissions on Lansing Campus• Met and exceeded new student semester application and start goals since hire date• Successfully implemented business partnership between Davenport University and Capital Area Michigan Works for on-site recruiting efforts at Lansing MI Works office

Key Account Manager 5/2006 to present Sales Consultant 7/2003-10/2003• Maintain customer relations between top 20% of Local Retail Advertisers and the Lansing State Journal.•Grew new business by 40% in territory.•Met and exceeded territory goals every month.•Responsible of over 60 Active Accounts, grossing over 100,000 in revenue monthly.

Retail Advertising Representative 8/1999-2/2001 Restaurant Territory, Promoted to 2/2001-7/2000 Retail Territory•Maintained customer relations between area businesses and The News-Press•Named “Most Customer Sensitive Rookie” of the year at 1999 adverting award ceremony.•Named Sales Person of the Month for July 2000 for exceeded goal and increasing active accounts for 8 strait months.•Grew territory from 30 active accounts to over 60 active accounts•Increased revenue from $70,000 per month, to over $100,000 per month.