Melissa Imperial Email & Phone Number

Professional marketer with 16 years of experience developing strategic marketing programs that successfully reach healthcare professionals and patients in the oncology, pathology, and diagnostic space. Core strengths include: Strategic Marketing, Product Promotion, Marketing Research, Brand Development, Digital Marketing, Agency Management, Product Marketing, Thought Leadership Engagement, Hands-on digital content manager, cross-functional collaborative team member

Listed skills include Dermatology, Marketing, Healthcare, Sales Operations, and 14 others.

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  Senior Manager, Marketing Programs

  College Of American Pathologists (Cap)

  May 2023 - Present - Chicago, Illinois, United States

  • Develop and lead the domestic and global strategic marketing plans for CAP laboratory accreditation programs inclusive of marketing segmentation and priorities, value propositions, competitive analysis, and channel strategies to drive revenue goals• Retain and grow CAP globally recognized accreditation programs including on-going sales, support for defined programs and ached organizational strategic and financial goals • Partner with business stakeholders to ensure alignment of marketing plans and strategies with business goals• Lead and collaborate with cross-functional teams, CAP committees, sales and employee task forces to identify and implement strategic marketing opportunities •Develop and articulate program value propositions, key benefits and messages for use by marketing and sales• Collaborates with CAP staff, members and/or customers, to manage the creation of content (white papers, case studies, infographics, website copy and scripts for webinars, podcasts and video) to be used in marketing campaigns illustrating the value of CAP

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  Lindenwood University

  Marketing