Melissa Norby Email and Phone Number
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Melissa Norby is a Digital Marketer - Creative Thinker - Problem Solver - Brand Builder | Agency, Startup and Corporate Experience at Performance Livestock Analytics. She possess expertise in agriculture, strategic communications, event management, recruitment/retention, training and development and 18 more skills. Colleagues describe her as "Melissa is always looking for another angle. She loves coming up with new ideas and putting them to work. Insatiably curious, Melissa spends a lot of time expanding her knowledge of agriculture and looking for ways to use that information in her PR work. When you were holding a brainstorm at The Lacek Group, you always wanted Melissa in the room.", "Melissa wasn't afraid to ask me to work on projects that challenged my skill-set, which in turn, built my knowledge of public relations. She is very task and detail oriented and was able to balance multiple projects and meetings daily, without losing sight of the client's needs.", and "Melissa was a phenomenal academic adviser and recruiter for the University of Minnesota Agriculture Education program. She is extremely personable, approachable, and friendly! She had the ability to get students motivated and on the right path for their college career. She is very creative and really helped make a name for our program. Her hard work and dedication to the Ag Ed program truly stood out and showed her true passion for agriculture and helping others."
Performance Livestock Analytics
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Vice President Of GrowthPerformance Livestock Analytics Jul 2023 - PresentAmes, Iowa, Us -
Director Of MarketingPerformance Livestock Analytics Apr 2019 - Oct 2023Ames, Iowa, Us• Completed an overhaul of the brand within first 90 days. Brand development included fresh look and feel, brand voice, key messages, website and other digital assets, and first paid and earned media campaign• Used Hubspot to drive leads to inside sales team, engage customers and prospects, and support new customer onboarding experience. Marketing qualified leads converted at a 40% conversion rate and contributed to one-third of new customers each month**Acquired by Zoetis April 2020. I continue to lead marketing for PLA as well as expanded responsibility across the Precision Animal Health business. -
Head, Growth & Strategy, Precision Animal HealthZoetis Dec 2022 - Jul 2023Parsippany, Nj, UsLead commercial team, including marketing, sales and technical services across the software and genetic solutions within Precision Animal Health business. -
Head, Marketing, Precision Animal HealthZoetis Jan 2022 - Dec 2022Parsippany, Nj, Us• Successful integration and continued customer growth driven by scalable, integrated digital marketing and sales led to expanded role, including beef genetics and blockchain, in addition to continued oversight on SaaS technology portfolio• Collaborating with team to implement Hubspot across the PAH business to identify strategic marketing and cross-sell opportunities to grow customer adoption and portfolio revenue• Building a marketing and operations team, which has added four new hires within the past year• Expanding the sales and marketing model from strategic partnerships to direct-to-customer using digital marketing strategies, including SEM, social media influencer campaigns, programmatic media buys and digital retargeting -
Marketing DirectorZoetis Apr 2020 - Dec 2021Parsippany, Nj, Us -
Pr Team LeaderBader Rutter Jan 2018 - Apr 2019Milwaukee, Wisconsin, UsClient: Pioneer -
Senior Account ExecutiveBader Rutter 2014 - 2018Milwaukee, Wisconsin, UsClient: Corteva, Enlist Weed Control System -
Senior Account ExecutiveOgilvy Public Relations Worldwide 2012 - 2014New York, Ny, UsClient: DuPont Pioneer -
Academic Advisor And RecruiterUniversity Of Minnesota 2010 - 2012Minneapolis And St. Paul, Minnesota, Us -
Assistant Account ExecutiveWeber Shandwick 2009 - 2010New York, Ny, UsClient: Syngenta Seeds -
Foreign Agriculture Services InternUnited States Department Of Agriculture 2007 - 2007Washington, Dc, Us.
Melissa Norby Skills
Melissa Norby Education Details
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Iowa State UniversityAgricultural Education -
Iowa State UniversityAgricultural Communications And International Agriculture
Frequently Asked Questions about Melissa Norby
What company does Melissa Norby work for?
Melissa Norby works for Performance Livestock Analytics
What is Melissa Norby's role at the current company?
Melissa Norby's current role is Digital Marketer - Creative Thinker - Problem Solver - Brand Builder | Agency, Startup and Corporate Experience.
What is Melissa Norby's email address?
Melissa Norby's email address is no****@****ail.com
What is Melissa Norby's direct phone number?
Melissa Norby's direct phone number is (262) 784*****
What schools did Melissa Norby attend?
Melissa Norby attended Iowa State University, Iowa State University.
What skills is Melissa Norby known for?
Melissa Norby has skills like Agriculture, Strategic Communications, Event Management, Recruitment/retention, Training And Development, Creative Strategy, Marketing Communications, Press Releases, Newsletters, Website Management, Public Relations, Public Speaking.
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