Melissa Norby is a Digital Marketer - Creative Thinker - Problem Solver - Brand Builder | Agency, Startup and Corporate Experience at Performance Livestock Analytics. She possess expertise in agriculture, strategic communications, event management, recruitment/retention, training and development and 18 more skills. Colleagues describe her as "Melissa is always looking for another angle. She loves coming up with new ideas and putting them to work. Insatiably curious, Melissa spends a lot of time expanding her knowledge of agriculture and looking for ways to use that information in her PR work. When you were holding a brainstorm at The Lacek Group, you always wanted Melissa in the room.", "Melissa wasn't afraid to ask me to work on projects that challenged my skill-set, which in turn, built my knowledge of public relations. She is very task and detail oriented and was able to balance multiple projects and meetings daily, without losing sight of the client's needs.", and "Melissa was a phenomenal academic adviser and recruiter for the University of Minnesota Agriculture Education program. She is extremely personable, approachable, and friendly! She had the ability to get students motivated and on the right path for their college career. She is very creative and really helped make a name for our program. Her hard work and dedication to the Ag Ed program truly stood out and showed her true passion for agriculture and helping others."