Melissa Obradovic Email & Phone Number

Cleveland, Ohio, United States

Developing and implementing strategies to profitably grow assigned product categories. This includes managing all areas of the marketing mix, building brand equity, being the product expert of assigned categories, and communicating effectively across all functions and levels of the company.

Cleveland/Akron, Ohio Area

• Responsible for supporting the business across product management, channel marketing and marcom arenas. Responsible for development and alignment of near-term marketing & channel strategies.
• Led new product development with idea generation, screening, research, selection, and proposal launching five new product line extensions.
• Created and managed new product pipeline from idea to launch utilizing robust stage gate process.
• Developed pricing policies for product portfolio that balanced corporate margin expectations and value within customer segments.
• Grew Walmart marine business in 2021 by placing 10 new items for 2022 reset.
• Key driver in developing and growing Scepter’s ecommerce channel, driving 159% revenue growth in 2020 and 60% growth in 2021.

Aurora, OH

• Responsible for providing sales strategies, plans and products for growing the TCP Retail Channel in both TCP and private brand.
• Grow key private branded retail partner from in CFL and LED sales CFL and LED lighting. Developed and launched 10 new items to broaden customer bulb portfolio.
• Direct and manage ecommerce growth with streamlined online content and providing full lighting product portfolio. Grew Amazon account from negative product margin in 2017 to maintaining monthly revenues of over $375K..
• Grew Walmart private label business 2018 to 2019. Added an additional 56 sku’s to Great Value product portfolio.
• Key driver in developing an Assembled in the USA program for Walmart private label, driving an additional revenue for 2020.

Aurora, Ohio

• Key member of the product management team overseeing all retail commercialization. Charged with developing and managing product life cycles, identifying new product opportunities, increasing the profitability of.
• Provide key retail insights and industry intelligence to company top leadership.
• Coordinate Product Requirements with China engineering, manufacturing and packaging teams to ensure timely launch of all new products.
• Planned and executed the launch of new LED products and managed the cross functional implementation of the product launch plan.
• Studying buyer and competitive buying habits to tailor the product portfolio for the channel.
• Collaborate Cross-functionally on competitive selling, pricing, market development and field solutions.

• Grew TCP retail branded product line from 30 SKU’s in 2011 to over 250 SKUs in 2013.
• Negotiated product costs from China-based suppliers to low levels making TCP competitive in the consumer market. As a result, TCP's consumer channel grew from a one account to over 30 customers across North America.
• Delivered product knowledge presentations to key customers such as Wal-Mart, Lowes, Menards, Wegmans and many others.
• Managed and mentored two Product Manager Assistants, developing their skills to grow their career within TCP.

• Key member of the Product Management team, maximizing product line profitability for three energy efficient product lines totaling $7.5M in sales.
• Grew Exit Sign business sales by 5 percent in a down market and grew the HID business by 15 percent year over year over a six month period.
• Raised profit margins by 7 percent returning the Exit Sign product line to the most profitable line in the company.
• Strategically negotiated lower pricing from vendors resulting in an overall savings of 5 percent in purchasing costs.

• Program Manager for the ENERGY STAR program working directly with the United States Environmental Protection Agency and the Department of Energy. Personally qualified over 400 compact fluorescent products for the.
• Aggressively extended product portfolio of ENERGY STAR qualified products. Analyze qualified lab tests against federal criteria for the ENERGY STAR program.
• Received ENERGY STAR partner of the Year award for Lighting Manufacturer in 2009.
• Chosen as member of product selection working group in coordination with the Department of Energy for the Compact Fluorescent ENERGY STAR program.

• Corporate sales support charged with aggressively growing energy efficient lighting sales in the southern and western United States markets. Managed all aspects of the private label business, working closely with.
• Developed a "Dummies" series of training guidelines for each of the company's strategic business units.
• Supported the startup of two new manufacturer's representatives. Supplied training and direct corporate support.
• Worked directly with the company President to outline pricing for key private label customers. Analyzed costs, logistical and sales data for pricing table.

• Member of five-person sales team charged with growing domestic metal halide lamp and ballast sales by 15 percent. Directly responsible for growing National Account client base and maintaining annual sales of $1.2M.
• Improved Relationship with OEM Account Developed complex sales agenda for sluggish OEM account resulting in a request for proposal for a potential $3M sale.
• Transportation Cost Analysis Supported the startup of an international program of direct shipment lamp and ballast containers for primary customers. Developed calculator that identified the least expensive.
• Special Project Leader Worked closely with multiple departments as well as the executive team to improve sales efforts of innovative product. Developed new marketing materials and order entry processes for a new.

2006Lead team of 13 employees and $10 million in sales in the Kitchen, Bath and Plumbing Departments of the Highland Heights store. Increased kitchen installation sales by 13 percent and increased appliance sales by 15 percent.

Maintained target inventory of materials in accordance with inventory cycles; ranging from two days to four week cycles. Conducted daily analysis to solve inventory problems for over $3.3M in merchandise within the lumber, building materials, hardware and plumbing departments.

Masters, Business Administration

Master of Business

Bachelor Of Arts, Interpersonal Communications

Activities and Societies: Alpha Gamma Delta SororityInterpersonal Communication