At UProfit, our goal is to provide a safe environment for all traders to professionalize their passion and participate safely in the financial markets.As a manager I am responible for:Deliver global Marketing & Comms plans for UprofitCapable of explaining them in-depth as well as the brand story and narrativesGenerate and maintaining excellent relationship with influencersMonitoring press stories related to Uprofit and maximizing opportunities for positive PR and playing down any negative PRPeople management, inspire and motivate team’s membersKnowledge and continuous monitoring of main competitorsKeep up with the latest emerging trends, technologies and influencersAccountability and efficiency in Comms budget management and adminBuilding strong working relationships with other departmentsBe an active member of the global Leadership team

● Scouting and selecting the Brand ambassadors and content creators that would be part of the electronic music residency. Produced the event.MAIN ACHIEVEMENTS● Most successful Night Embassy event to date, surpassing results from Night Embassy events in Berlin, Tokyo, Nairoby, and more● Coming from a 2k followers official Night Embassy account, we managed to generate 450,000 organic views on TikTok and IG with content creators’ exposure.● 3.500 leads on https://www.night-embassy.com/bo to assist to the Night Embassy closure events; accomplished 1800 attendees.

● Wrote and supervised regional content for various channels of the company: IG, YoSoyRappi, Rappi Prime, and Turbo during a maternity leave.MAIN ACHIEVEMENTS● Led the creation of the first WhatsApp chatbot for Rappi delivery drivers● Launched the much-needed Tutorial Content Pilar that explained new app features in simple ways to the Rappi messengers.

●Developed and directed communication plans, content, and activations for a new brand employer strategy and communications focused on acquisition processes for Wunderman Thompson COL and WT Studios.

As a Digital Communications Planner for the Andina region, I serve as the pivotal link between the Andina digital consumer experience sector and global brand owners. My role involved adapting global campaigns for local audiences and ensuring seamless communication. ●Adaptation of Global Campaigns: Serve as the touchpoint for adjusting global campaigns to resonate with local audiences for the specified brands.●Media and Performance Indicators: Develop and ensure compliance with media and performance indicators to drive effective digital communication strategies.●Budget and Billing Management: Oversee budget allocation and billing processes, ensuring efficient resource utilization.Creative Support: Provide creative support to brands and events, contributing to brand experiences at Pernod Ricard events. Incorporate valuable insights from CRM and innovation.Results Analysis: Collect and consolidate results from digital actions, facilitating the discovery of insights to enhance future brand actions.Achievements:In the integration of Pernod Ricard Colombia – as it was initially – into Pernod Ricard Andina, I was the first Digital Activator to work on and integrate the digital strategy of Peru, Ecuador, and Bolivia. I achieved the campaign with the highest CTR - to date - for Pernod Ricard Andina with the Gindoors campaign for Beefeater.Similarly, I secured the most interactive post of 2018 with the Olmeca Tequila Horoscope for Colombia.

Nodo Network coordination and builiding up. Nodo is an independent media network that offers consultation services and specialized content for advertisers.• Digital comms planning for Revista Cartel Urbano https://www.instagram.com/cartelurbano/• In charge: 1 design intern, 1 social media manager.• Sales media kit development• Feature writer in www.cartelurbano.com • Our Clients: Lenovo Vibe, MTV, HP, Ron Havana, Reebok, Adidas.http://cartelmedia.co/

YOUTH RESEARCH AREA INTERN• Co-creator of the Spotters, ethnography project in 10 different universities in Bogotá.• In charge of influencer scouting and project coordination for Nike, Tic Tac, Axe and Grants.MARKETING COORDINATORMARKETING AREA - REVISTA CARTEL URBANO• Article writing: sponsored content and for the magazine’s Recommended section• Positioning strategies partnerships with event producers, marketing exchanges and contests.(Festival Hermoso Ruido, Jamming Fest, Emisora La X, Teatro Nacional, Lomography, Armando Records.)