Melissa Pablo Email & Phone Number

Oakland, Ca, Us

• Partner with Sales to drive $7.5 million in revenue for 2022 within the Entertainment vertical• Serve as the platform consultant for clients regarding ad products, solutions, capabilities and best practices• Collaborate with Sales, Strategy and Creative teams during pre-sale to recommend ad solutions that hit client KPIs• Drive presentations with Creative leads in client kickoff calls for premium products• Execute high-impact custom solutions in audio, video, display and rich media placements across Pandora and Soundcloud• Create wrap reports with insights proving strong campaign performance to secure repeat advertisers• Manage Direct, Programmatic and Performance campaigns inclusive of planning, optimization and reporting for Theatrical, Broadcast and Streaming Entertainment advertisers• Client Services West region training lead for on-boarding new hires on the pre-sale strategy and brainstorm process• Mentor Associate Account Managers to become integral members of the Client Services team• Special projects contributor for proprietary Client Services tools aimed to improve account management workflow

Oakland, Ca, Us

• Work with Sales Executives providing high-quality end-to-end support to drive $5 million in revenue for 2020• Sustain strong relationships with key partners including Buffalo Wild Wings, 2K Games and NBCUniversal, through daily engagement advising on optimizations and troubleshooting • Primary point of contact for over 10 simultaneously booked CPG and Entertainment accounts• Collaborate with Sales to recommend ad product solutions that enhance brand strategies• Strategize with Brand Partnerships for high-impact and custom solutions • Serve as the platform expert for clients regarding ad product capabilities and best practices• West Region AdTech Team Leader providing internal & industry updates

Oakland, Ca, Us

• Partnered with Account Executives and Account Strategists to prepare RFP submissions for local and regional partners like AEG Live and Southern California Lexus• Monitored campaigns to ensure full delivery of insertion orders• Collaborated internally with Legal, Billing, Revenue and Activation teams to guarantee term agreements and KPIs are reached• Managed creative projects internally to guarantee client asset deliverables are met• Reviewed accounts to optimize partner brand messaging while following publisher guidelines• Generated and analyzed proprietary data reports to ensure campaign performance exceeds benchmarks

Los Angeles, Ca, Us

• Built strong Network relationships and negotiate rates in order to maximize cost efficiencies• Managed media buys for clients such as, Proctor & Gamble, YELP, Hulu, Hello Fresh and Florida’s Natural• Executed TV and digital media plans according to client goals• Managed secured high priority buys in cable, national, syndication and unwired TV for clients• Analyzed media programs, reports, and clearance percentages to make quality buys• Communicated info regularly concerning buys, stations and research to advise media planners on current campaigns• Trained new-hires within the media buying department to ensure a smooth transition with their role and with the agency

Los Angeles, Ca, Us

• Monitored more than 25 TV network pre/post logs to guarantee accuracy of running media and billable dollars• Managed TV media orders to confirm vendor invoices coincided with term agreements and budget spend• Collaborated with Finance to resolve discrepancies ensuring client invoices are correctly paid on time• Revised spot rates and media as the broadcast market changes • Composed campaign summary reports to assist with monitoring budget spend and goals

Los Angeles, Ca, Us

• Functioned as liaison between faculty, parents and district representatives• Utilized databases to process payroll for independent contractors as well as invoice for California school districts• Created informational packages and promotional documents for print and distribution• Proofread a variety of written documents prior to final print and distribution• Experienced in general office tasks• Maintained student and faculty records in confidentiality

Aa, Hospitality Administration/Management

Ba, American Studies With A Minor In Liberal Studies