Melissa Pablo Email & Phone Number

Oakland, CA, US

• Partner with Sales to drive $7.5 million in revenue for 2022 within the Entertainment vertical
• Serve as the platform consultant for clients regarding ad products, solutions, capabilities and best practices
• Collaborate with Sales, Strategy and Creative teams during pre-sale to recommend ad solutions that hit client KPIs
• Drive presentations with Creative leads in client kickoff calls for premium products
• Execute high-impact custom solutions in audio, video, display and rich media placements across Pandora and Soundcloud
• Create wrap reports with insights proving strong campaign performance to secure repeat advertisers

Oakland, CA, US

• Work with Sales Executives providing high-quality end-to-end support to drive $5 million in revenue for 2020
• Sustain strong relationships with key partners including Buffalo Wild Wings, 2K Games and NBCUniversal, through daily engagement advising on optimizations and troubleshooting
• Primary point of contact for over 10 simultaneously booked CPG and Entertainment accounts
• Collaborate with Sales to recommend ad product solutions that enhance brand strategies
• Strategize with Brand Partnerships for high-impact and custom solutions
• Serve as the platform expert for clients regarding ad product capabilities and best practices

Oakland, CA, US

• Partnered with Account Executives and Account Strategists to prepare RFP submissions for local and regional partners like AEG Live and Southern California Lexus
• Monitored campaigns to ensure full delivery of insertion orders
• Collaborated internally with Legal, Billing, Revenue and Activation teams to guarantee term agreements and KPIs are reached
• Managed creative projects internally to guarantee client asset deliverables are met
• Reviewed accounts to optimize partner brand messaging while following publisher guidelines
• Generated and analyzed proprietary data reports to ensure campaign performance exceeds benchmarks

Los Angeles, CA, US

• Built strong Network relationships and negotiate rates in order to maximize cost efficiencies
• Managed media buys for clients such as, Proctor & Gamble, YELP, Hulu, Hello Fresh and Florida’s Natural
• Executed TV and digital media plans according to client goals
• Managed secured high priority buys in cable, national, syndication and unwired TV for clients
• Analyzed media programs, reports, and clearance percentages to make quality buys
• Communicated info regularly concerning buys, stations and research to advise media planners on current campaigns

Los Angeles, CA, US

• Monitored more than 25 TV network pre/post logs to guarantee accuracy of running media and billable dollars
• Managed TV media orders to confirm vendor invoices coincided with term agreements and budget spend
• Collaborated with Finance to resolve discrepancies ensuring client invoices are correctly paid on time
• Revised spot rates and media as the broadcast market changes
• Composed campaign summary reports to assist with monitoring budget spend and goals

Los Angeles, CA, US

• Functioned as liaison between faculty, parents and district representatives
• Utilized databases to process payroll for independent contractors as well as invoice for California school districts
• Created informational packages and promotional documents for print and distribution
• Proofread a variety of written documents prior to final print and distribution
• Experienced in general office tasks
• Maintained student and faculty records in confidentiality

Aa, Hospitality Administration/Management

Ba, American Studies With A Minor In Liberal Studies