The Australian Institute of Food Science and Technology (AIFST) unites food industry professionals in the science of feeding our future. Since 1967, AIFST has been supporting the food industry across a number of disciplines including food science, food technology, engineering, sensory, new product development, innovation, regulatory, QA, nutrition, microbiology and food safety.Read more at: https://www.aifst.asn.au/

Without unlearning business-as-usual marketing, we can produce all the "sustainable" products we want and still consume ourselves to death. If we're to enjoy a sustainable, liveable future, we need to reimagine the role of marketers urgently.Regenerative futures simply cannot include a marketing industry that extracts and takes advantage of depleted resources. They may however include creatives who love storytelling and uniting people.What if all marketers realised and enhanced the regenerative potential of their capacities? Because we need people to help us unite, tell better stories, change the narratives, ignite movements and change our entire economy.The Regenerative Marketing Movement invites us to envision a future where marketing transcends traditional boundaries, embracing a role that is nurturing and life-affirming. In this reimagined landscape, marketers are not merely promoters of products but stewards of change, weaving stories that inspire, unite, and mobilise.

Sustainability is more than a box-ticking exercise. It must become core to strategy. Now is the time to get wild. We can help you do that.Wild-Built® is a strategy consultancy that centres sustainability as a strategic imperative and anchors it with purpose. We guide our clients towards building a business - a legacy even - that will outlast 'business as usual'.We’ll help you innovate for what the world needs 🌱🛠️ The ‘now’ problems we can help you solve…➡︎ understand your current ESG impacts ➡︎ help you identify your scope 1, 2 and 3 emissions ➡︎ help your board, C-suite and/or teams understand the climate crisis ➡︎ guide you through mandatory climate disclosure reportingThe future-proofing we’ll then do…➡︎ develop a business strategy that addresses these impacts through opportunity➡︎ clearly define your vision, purpose and values - then put them to work➡︎ develop innovation with future-proof value propositions➡︎ help foster a culture of innovation amongst your team➡︎ unlock your first-mover competitive advantageVisit www.wildbuilt.co to learn more about our offering or DM me directly.

Providing strategic guidance and insights for the creation of an ethical accommodation platform.Hosting With Heart (https://hostingwithheart.net.au) is a directory for accommodation hosts who give a s**t about people and the planet as much as they do profit. Heartful will soon be launched as a sister brand, allowing like-minded guests to 'book with their values'. The advisory group provides guidance in the lead-up to the equity crowdfunding campaign through Birchal. Heartful will be a platform for ethically-minded hosts that is also in part owned by hosts - people who truly get the need for meaningful change in this sector. 💚If this is of interest to you, please do reach out. Happy to share more information.

Helping the Kurloo team disrupt the IoT GNSS monitoring market to create a world of infrastructure that’s free of failure 🙌* Managed full brand development: name & visual identity * Prepared customer persona profiles * Created go-to-market plan & 12-month marketing plan* Developed full customer marketing & sales journey* Crafted brand messages* Launch event planning & project management (guests, catering, logistics, set up & pack down)* Prepared launch presentation deck* Created full website wireframe * Managed logistics for & attended 3x national conferences * Designed all exhibition collateral* Developed SOPs for major marketing activities* Managed key asset development (including video animation)* Assisted with implementation & set up of new CRM * Website copywriting* Full page ad design & copywriting * Website advertising design & copy * Product brochure design & copywriting * Content strategy * LinkedIn strategy * Managing leads in CRM (including assigning sales tasks)* Prepared sales scripts & meeting questions by persona * Prepared sales proposals for customers* Investor pitch deck development * Copywriting & design for case studies, event email marketing sequences, lead magnet email marketing sequences* Preparation of grant & award applications * Preparing follow up strategy / weekly sales priorities* Scripted & managed outreach campaigns for LinkedIn * Webinar planning, marketing, presentation deck, video editing & lead magnet set up * Oversight for key digital marketing activities with third party (Meta, SEO, content production, lead generation)👉 Outcomes:* Distinct & stand out brand for a unique & innovative product for greater brand awareness & retention than competitor products * Grew founder’s personal LinkedIn connections by 42% in 3 months* A pipeline of over 100 early adopters ready for sales nurturing* Early sales secured with large, well-known infrastructure & asset managers

I consulted for startups through to medium sized enterprises in Australia and globally, including freelance projects for corporations through to boutique agencies.➥ Brand & marketing strategy development➥ Resources➥ Self-paced courses➥ Workshops➥ One-off consults

> Development of 3 year strategic plan for Campbell's;> Developed 3 year NPD funnel for Campbell's, including development of business cases;> Development and presentation of customer plans with tailored activity programs;> Participant in Generator Talent Leadership Development Program.

> Launched Vita-Weat Superfood range (April 2015)> Managed packaging design update on Vita-Weat Crackers range> Developed underlying Facebook strategy for Vita-Weat brand> Led team in development of full year shopper marketing activations for Vita-Weat & Cruskits

> Managed Ice Break & Pauls Iced Coffee brands> Launched new Ice Break TVC - "The Dust"> Led 4th annual Breaka Burleigh Pro 4 Star (Men's) and 6 Star (Women's) Surfing Event (Feb 2013)

> Managed the OAK, Breaka & Pauls Iced Coffee brands> Developed the second TVC instalment of the OAK 'hungrythirsty' campaign> Launched OAK into NT, delivered incremental volume to the market (Nov 2011)> Launched OAK into QLD, delivered incremental volume to the market (Aug 2012)> Launched OAK's Reverse Robberies online campaign, picked up several digital awards (Oct 2012)> Led the 3rd annual Breaka Burleigh Pro 4 Star Surfing Event (Feb 2012)

> Managed Just Natural, Rush, Pauls Juice, So Juicy portfolio of brands> Rebranded Just Natural> Rebranded Pauls Juice

I worked with Product Managers & Senior Product Managers across both Milk and Beverage portfolios, which enabled me to work on exciting projects from NPD, ATL and BTL activity, across a broad number of brands.

As I was finishing my degree, I jumped at the chance to work for one of the largest dairy companies in the world. I worked part-time for the Beverages team until I finished my degree and was offered a permanent role at Parmalat as Marketing Assistant.