Melissa Pardo Email & Phone Number

El Segundo, California, Us

Kirkland, Washington, Us

As the Strategic Lead for Content and Editorial at a renowned B2B Artificial Intelligence company, I have the privilege of spearheading a talented team of writers, creators, and strategists. Together, we craft compelling narratives that embody our vision and propel our growth.Key Achievements:- Established a best-in-class cross-platform content ecosystem focused on lead generation.Orchestrated a company-wide rebrand initiative, including the development of a comprehensive brand book, templates, and guidelines. This ensured scalable, uniform content and brand voice across all touchpoints.- Authored the annual State of AI whitepaper and curated a 360-content ecosystem, resulting in over 2,000 qualified leads. Surpassing objectives, we achieved approximately 17,000 landing page views, a remarkable 12.5% increase over the goal, and experienced a year-over-year growth of 69%. Download targets were exceeded with approximately 3,500 downloads, marking an exceptional 242% increase over the goal and an outstanding 407% year-over-year growth.- Engineered impactful social media campaigns that garnered approximately 500,000 impressions, 15,000 engagements, and 4,000 link clicks.Leadership and Management:- Led, trained, and mentored a diverse marketing team to develop integrated content ecosystems and execute high-performing 360 campaigns.- Optimized marketing tools, including the integration of Generative AI technology, to enhance content strategy and reduce time to market.- Supported executive and corporate communications by developing scripts, articles, and announcements. Authored both short and long-form content, such as the annual State of AI whitepaper, surpassing objectives for landing page views and download targets.

Thousand Oaks, California, Us

Strategic Lead for Digital Marketing and Brand Transformation at JAFRA Cosmetics International, I spearheaded a transformative journey towards digital excellence, driving significant growth and brand enhancement across global markets.- Defined and executed performance-driven digital strategies across web, PR, influencer, email, and e-commerce channels, resulting in a remarkable 60% increase in direct-to-consumer e-commerce revenue and a staggering 139% rise in social media conversions.- Established global social media best practices, expanding our digital presence by 50% and optimizing brand visibility across North America, APAC, and EMEA regions.- Orchestrated PR activations that propelled a notable 58% increase in exposure, generating over 312 million impressions within the initial year. Executed impactful influencer campaigns, achieving an earned reach of 1.5 million on Instagram alone.- Built a US digital powerhouse, implementing a robust framework for accountability and performance measurement across web, social, influencer, PR, email, content, and creative initiatives. Established dedicated philanthropy, sustainability, and press pages to resonate with our target audience's interests.- Launched innovative augmented reality makeup and skincare tools, driving direct customer engagement and enhancing brand affinity among our audience.

Thousand Oaks, California, Us

Crafted and executed global social media strategy, developing impactful digital campaigns that delivered measurable results. Optimized brand differentiation on social platforms through data-driven approaches, driving product placement, features, and targeted influencer programs.

New York, Ny, Us

Strategic Lead for Social Media and Integrated Media Initiatives at Razorfish, I spearheaded insight-driven campaigns to drive advocacy, engagement, and amplification for global clients, including ASICS, Phillips 66, Samsung, and more.- Developed comprehensive social media and customer support strategies for nationwide activation across 100+ venue social media accounts, leading to award-winning programs for Samsung Mobile USA.- Formulated content strategies and crisis management plans, delivering valuable consumer insights, competitor audits, and industry trend reports to inform strategic decisions and drive brand resonance.- Led advocacy and crisis communications on award-winning programs, including national partnerships and artist collaborations that garnered widespread attention and engagement.- Established social listening practices to deliver actionable insights, enabling data-driven decision-making and strategic optimization of campaigns and initiatives.

New York, Ny, Us

El Segundo, Ca, Us

Strategic social media lead for Proactiv and Wen Haircare at Guthy-Renker, driving brand visibility and customer engagement through data-driven content strategies. Leveraging social consumer insights, I seamlessly integrated brand voice into various communication channels, including community management, social direct marketing, and email campaigns. By developing and executing a cross-platform social program, I achieved measurable sales growth and identified opportunities to integrate social content into consumer outreach efforts. I also played a key role in training retail store managers on social media account management, while contributing to the development of brand guidelines, content strategies, and editorial calendars for Proactiv, ensuring relevant and captivating content delivery across social channels.- Strategic Social Media Integration: Seamlessly integrated social consumer insights and brand voice into communications, resulting in increased engagement and sales growth.- Social Analytics Lead: Utilized consumer insights to drive integrated brand campaigns and broadcast content, effectively driving sales through social media.- Social CRM Implementation: Pioneered the company's first social media support for retail channels, training store managers and corporate employees on account maintenance and response best practices.- Brand Voice & Content Strategy: Defined tone, voice, brand guidelines, and posting cadence for Proactiv, curating engaging content and managing editorial calendars.

New York City, New York, Us

During my tenure as Public Relations Manager at Foot Locker, I oversaw the successful US launch of the global interactive sneaker wiki and social platform, Sneakerpedia. My role involved implementing national, local, and grassroots campaigns for divisional brands, fostering cross-channel engagement and loyalty through integrated strategies. By establishing strategic relationships with bloggers, editors, and stylists, I secured broadcast, print, and social media placements, contributing to increased brand awareness and product visibility. I developed innovative social media strategies to create brand differentiation on platforms like Facebook, Twitter, and blogs, enabling effective product placement and engagement strategies. My responsibilities also included in-store event management, athlete appearances, product releases, and developing original content for various communication channels.- Integrated Social Campaigns: Designed and executed national and local campaigns, driving brand engagement and loyalty through integrated strategies.- Blogger & Influencer Collaborations: Forged strategic relationships resulting in broadcast, print, and social media placements, elevating brand visibility.- Innovative Social Media Strategies: Developed strategies to differentiate brands on platforms like Facebook, Twitter, and blogs, optimizing product placement and engagement.- Cross-Channel Event Management: Orchestrated in-store events, athlete appearances, and product launches, ensuring seamless media communication and coverage.- Original Content Creation: Crafted compelling content for press materials, emails, and social media communications, strengthening brand messaging and awareness.

Bachelor'S Degree, Psychology, Sociology

New York State Regents Diploma, Fine/Studio Arts, General