Work cross-functionally to achieve a more cohesive brand voice by developing campaigns driving brand modernization + evolution.• Affiliate: Adapted affiliate strategy and program for attracting top talent and growing influencer program and reach.• Agency Management: Manage affiliate + PR agencies, including day-to-day operational management, developing annual strategies and goal setting• Budget Management: Own, manage and meticulously balance budget for PR + influencer campaigns• Cross-Functional Collaboration: Collaborate with cross-functional teams to extend or advertise influencer campaigns to new audiences, drive traffic and acquire new customers• Influencer Campaign Management: Develop end-to-end campaigns across platforms including strategy building, talent curation, + contract negotiations• KPI Tracking: Define, track and report success metrics that has led to a 20% YoY increase in engagement• Omni-Channel Marketing: Develop and manage integrated campaigns that amplify brand communication, seasonal launches + partnerships.• Public Relations: Drive PR strategy and initiatives to give brand strategic positioning.• Trends: Research + present annual + quarterly trends to set marketing + merchandising department direction

Drove brand stories, initiatives and relationships through omni-channel campaigns and favorable media coverage.• Affiliate: Collaborated on pilot ambassador program to create always-on content, build relationships, grow revenue, + drive back to site.• Experiential Marketing: Assisted in coordination, management, social + press coverage for West Elm’s Holiday House. • Influencer Marketing: Launched + managed influencer program that laddered up to overall marketing strategy + storytelling.• Omni-Channel Marketing: Built campaigns that combined influencer, earned media, email, social, affiliate + creative.• Public Relations: Grew and fostered editor relationships and secured exclusive coverage around tentpole moments in publications such as: WWD, Business of Home, Architectural Digest and Domino.

Expanded agency’s new lifestyle division. COVID layoff.• Management: fostered direct report development, owned influencer + lifestyle media relationships. • Proposals: created business proposals for prospective clients. Including: Colgate and Maybelline, amongst others.• Strategy: assisted in development of annual brand strategy for 7 clients.• Clients: Venmo/PayPal, Rachael Ray + Nutrish, Leesa Sleep, Smashburger, Natalie’s Juice and Weatherman Umbrella.

Curated integrated communications programs, maintained senior level client relationships and advocated for continued innovation and creativity across all brands, while maintaining a consistency of quality across the portfolio. Additionally, assisted in pitching potential clients, new business proposals and streamlining new client onboarding process.Managed over 50% of agency accounts, created yearly and monthly strategies, monthly seeding programs, completed asset calendars, event proposals, and organizing quarterly press previews and acted as a showroom manager for over 15 collections. Secured long and short-lead coverage with outlets such as Harper's Bazaar, Teen VOGUE, Refinery29, HypeBae, New York Times and NY Mag/THE CUT. Scheduled weekly desksides with top-tier editors, coordinated weekly showroom visits with stylists, influencers and VIP’s. Facilitated studio visits with clients and influencers. Clients & Brands: RHODE, Wolf Circus, Mr. Larkin, L.F. Markey, Back Beat Co., SEE Eyewear, Frances de Lourdes, Fade to Black, Limnia.

Built brand global brand relationships and worked cross-functionally to ensure brand standards were met across the board, and product was promoted according to brand calendars. Maintained high level of communication with executives and was responsible for collating and distributing brand placements into weekly and monthly reports for global executives. Managed all product and event-related activities, including global sample trafficking and requests, press/affiliate/influencer events and image requests in addition to outreach with top-tier media, that included pitches and mailer creation highlighting hero products. Contracted position, extended contract twice and received a raise 1 year into tenure.