Melissa Dowell Email & Phone Number

Seattle, Wa, Us

Greater Seattle Area

Leading innovation and revenue stream creation through new pipelines, products, and strategic partnerships. Implementing better systems and processes for improving team dynamics and increasing efficiency and clarity in work.- Launched 10+ new products resulting in year-over-year revenue and audience growth since 2019 - Pivoted business model to fully digital during 2020 pandemic- Led customer data analysis and built 5 unique marketing personas to drive institution-wide strategic decisions- Cultivated relationships and business strategies with strategic partners- Became Asana Ambassador and onboarded full team to working collaboratively in Asana- Attended week-long diversity and inclusion training with Impact Movement and BASIC DiversityDetails:- Lead teams through full product development lifecycle - Ideation, vetting, design, testing, launch, assessment- Work closely with content and digital marketing team to design and implement pipeline building and product launch- Manage production timelines related to product build, curriculum creation, and rollout- Collect, clean, and analyze key sales and audience data points

Greater Seattle Area

Embrace opportunities to grow my skills and support small businesses through event design and management, social media marketing, and graphic design. • Curate and schedule all social media posts for This Is Urban Made (@thisisurbanmade)• Designed and managed all aspects of Made in the PNW holiday pop up shop which included 12 Seattle small businesses and saw over 150 customers.• Stage design and technical management for Inhabit Conference including event speaker liaison (2 years)• Designed stage and event decor for the CPC Conference (4,000 attendees)

Greater Seattle Area

Owned all aspects of setting up ecommerce platform and content calendar for small business in Phinney Ridge. Shot and edited all product photos for web, and social media, designed and printed in-store marketing materials, and managed inventory orders, product stock, and invoicing.• Saw 400% increase in website traffic and online sales• Saw consistent growth in social media followers and engagementDetails:Set up and managed ecommerce platform as well as linked to Facebook Pixel and Instagram ShopImproved blogs and product listings for SEO and Google AnalyticsShot and edited all product photos for web, social media, and bookkeepingManaged inventory orders, product stock, and invoicingAssisted customers with products and purchasingMaintained a clean, tidy, and beautiful store

Federal Way, Wa

Oversaw creative projects from end-to-end by writing creative briefs, maintaining schedules and scope of work, and staying on budget at a global non-profit. Maintained strong relationships with design team and clients to produce high quality, innovative pieces.• Selected by senior leadership to manage the rollout of the World Vision global brand refresh resulting in increased employee brand awareness, understanding, and loyaltyDetails:- Oversaw creative projects from end-to-end by writing creative briefs, maintaining schedules and scope of work, and staying on budget- Work cross functionally with clients and designers to produce high quality, innovative pieces- Build and manage strong client relationships-Managed the rollout of the World Vision global brand refresh for WVUS

Greater Seattle Area

Built camaraderie and culture amongst members at downtown Seattle coworking space. Led community events and networking, managed vendor relationships, and managed front desk staff and social media channels.• Saw 25% increase in membership while keeping retention of existing membership highDetails- Managed vendor relationships with caterers, event rentals, and clients- Organized community building events for members-Managed team of hosts and front desk staff-Managed social media channels and created sales strategies for the space

Greater Chicago Area

Early hire at female focused tech startup in Chicago producing fashionable wearable tech. Owned event marketing strategy, logistics, and budgets and designed the look and feel for all Mira live brand experiences including visual merchandising, table displays, and booth activations.• Owned Create and Cultivate brand activation resulted in company’s highest sales day 3 months into product launch and 1 month after brand pivot from fitness-focus to fashion-focus• Hired, trained, and led a team of Brand Ambassadors to represent and sell Mira inventory at NYC Pop Up retail experienceDetails:Designed the look and feel for all Mira live brand experiences including visual merchandising, table displays, and booth activations.Managed all planning, logistics, and execution of live brand experiences and events including Consumer Electronics Show, a NYC based Pop Up Shop, Techweek, and Create + Cultivate.Managed event budgets to maximize ROIBuilt and maintained relationships with agency partners for design build-outs, PR, and marketingHired, trained, and led a team of Brand Ambassadors to represent and sell Mira at NYC Pop UpCoordinated with caterers, florists, photographers, and dj's for various eventsAssisted with social media images and photo shoots

Chicago

Selected from a competitive applicant pool for this eight week immersive program. Startup Institute helps individuals to develop the skills, mindset, and network to be high-impact at a high-growth company. The course covers the Sales cycle, Essential skills for selling, Planning and sales strategies, Inbound and outbound sales models, CRM's.

Downtown Chicago Campus

Hired as Operations Manager and promoted to Creative Director for children’s deparment at downtown Chicago non-profit. Developed curriculum, oversaw creative programming, environment design, and event planning.Led re-brand and redesign of dept increasing membership and volunteer numbers by 20%.Details:Project led a rebranding and redesign of the ministry from conception to opening.Designed all room stages and themes, designed and planned events for kids and adults.Brainstormed and developed original curriculum, oversaw creative programming for Sundays.Recruited and led a team of creative volunteers in graphic design, storytelling, and music.

Analyzed data for the freight pay account team providing quality assurance for our clients.Executed advanced Excel programs to sift through large amounts of data and verify accuracy.Worked to solve logistical issues that arose.

Assisted clients and respondents with any errands or needs ensuring customer satisfaction.Managed phones and reception and maintained kitchen and lounge areas to ensure customer concerns are met.

- I House Managed the rotating repertory season, working directly with patrons through customer service- I managed housing for all staff- I was the Office Assistant which included answering phones, making copies, running errands, copy editing, etc.

Bfa, Theatre

Activities and Societies: Alpha Psi Omega

Improv