Reimaginers is where I shape the future of industries by designing companies that reimagine the status quo. My flagship consulting program Turning Points is an immersive strategic foresight process for identifying your organisations next innovations. It identifies numerous pathways to entering growing markets with new innovations. Turning Points includes critical steps to identifying thought leadership, developing target markets, and designing offerings that translate well into effective communication strategies.

Motherhood is an important role. It endows its employees with more guaranteed skills than many and it is time it is given the acknowledgement it deserves in a professional context. Below are 5 valuable skills you can expect when hiring a mother as a service provider or an employee –Strategic ForesightStarting from pre-conception care, my motherhood journey requires continuous analysis of future scenarios and development of strategies that lead to optimal outcomes.Critical ThinkingAs a first-time mum every experience is unfamiliar and saturated in a wealth of conflicting information. Navigating uncertainty needs well-reasoned decisions based on careful weighing of evidence and reduction of bias.Workflow ManagementWith a bub that fed hourly for the first four weeks, I learned to successfully meet the needs of my baby, myself and my household in 25 minute increments while recovering from birth.NegotiationTwo people will never share the same values, ideas and parenting styles. Motherhood has needed careful stakeholder management to explore and realise mutually beneficial results.Emotional IntelligenceIt’s easy to make my daughter smile. Between the bursts of her sunshine, becoming a mother involves being aware of and regulating a rollercoaster of emotions so I can nurture my family and community with empathy.

• Brand Strategy & Design• Creative Direction: Branding, Photo/TVC Shoots, Art Direction• Digital Design: Websites, Emails, Banners, Digital OOH, AR, Social Media• UI & Mobile-First Responsive Design• Design Thinking, Strategy & Ideation Workshops• Print Design: POS, Packaging, OOH, Publications

Wellcom Worldwide is a world leading independent production agency specialising in content creation and innovative technology.As Design Lead I worked on a variety of pitches, digital and branding projects as well as art direction. My clients included Bulla, Sukin, Endota, Brown Brothers, Innocent Bystander, FoodWorks, Woolworths, Coles, BASF, AHM Insurance, HostPlus, Mercer and ANZ.

I worked predominantly on site for the production division – across Hanes (formerly Pacific Brands) including Bonds, Berlei, Explorer, Jockey, Sheridan, Voodoo and Razzamatazz.At HQ I worked across Melbourne Food and Wine Festival, BMW, Mini, MYER, Ego Pharmaceuticals, Australia Post and on pitches.

Crafted identities, brands and advertising campaigns locally, nationally and internationally.