Manages trade show accounts in the Northeast focusing on the Atlantic City and DC/Baltimore areas. Prospects new accounts and responds to leads for convention services for trade shows, conventions, conferences, and meetings. Establishes and maintains relationships with client decision makers to ensure continued contract renewal. Facilitates event production from contract phase to work orders to final invoice. Maintains working knowledge of all facilities related to current accounts to ensure expertise in ballroom/hall size, fire permits, idiosyncrasies of building, etc. Visits new venues to expand inclusion on preferred vendor lists. Attends industry events to prospect new business and improve relationships with current clients and suppliers. Develops promotional materials for Vista’s marketing at professional trade shows.

Established social media presence on Facebook, Linkedin, and Twitter. Updated and maintained wine, liquor and beer information on website. Provided research for wine education sessions at the store. Designed gift wrap and packaging for customer purchases.

Managed 40 traveling marketing executives and 2 team leaders by scheduling them at trade shows and events in the Northeast Region. Lead team to generation of over 4000 vacation packages with $12 million in sales volume. Attended events to ensure quality control for customers and to maintain relationships with event companies. Recruited, trained and coached marketing executives to sell vacation packages to 8 different vacation destinations. Analyzed cost of program through budget reviews to find less expensive ways to generate vacation packages. Forecasted package sales based on changes in mix of business and types of events attended.

Expanded program growth from 250 to 750 events over 4 years. Negotiated event contracts and built vendor relationships in order to keep costs of booth rents to a minimum. Established and upheld business relationships with permanent sales locations at airports, malls and boardwalks. Researched demographics to narrow down the best public and professional events for program. Worked as a liaison with the Marriott Corporate partnerships office for the American Express Sponsorship. Facilitated collateral design and printing for multiple vacation club properties. Forecasted package sales for each event based on costs, budgets, and previous event results. Instituted checks and balances with accounting to ensure costs were allocated correctly for budget reviews. Monitored travel costs for flights and hotels booked by marketing administrator. Trained marketing managers for the start up of Event Outreach program in other regions.

Assisted Seaview Hotel guests in advance of reservation with concierge services and marketed the MVCI sales presentation. Contacted guests after their stay about satisfaction level and sold MVCI getaway vacation packages. Booked tours and vacation packages from promotional mail drops.