Melissa Pieroni Email & Phone Number

Santa Clara, California, United States

San Francisco, California

* Developed a comprehensive brand identity package, including visual direction, color palette, typography, and unique brand personality and voice; implemented new brand guidelines across all marketing materials, resulting in a boost in brand consistency and recognition. * Conceptualized and executed a successful rebranding campaign that was completed ahead of schedule and increased overall brand awareness by 25% within six months.* Directed the end-to-end creative development and execution of integrated campaigns, including digital, print, social, email, display, web, and OOH.* Spearheaded market research survey and analysis to identify new target market segments/personas; utilized insights to tailor creative concepts to target audiences, leading to a 35% increase in customer acquisition. * Collaborated with UX and engineering teams to build new website, email design system, customer portal, and buy flow that improved the overall user experience and led to a 30% increase in conversion rate and 20% decrease in support calls.* Conducted A/B testing, analyzed performance data, and optimized digital marketing and social media campaigns to increase click-through rate by 155% and engagement by 53%.* Managed and mentored freelance creatives and studio design team, ensuring all deliverables aligned with creative strategy and brand tone.

Foster City, Ca

Managed and collaborated with freelance writers and designers, vendors, production artists, event planners, and web developers, overseeing all aspects of creative development and execution from conception to completion.* Devised creative briefs for innovative direct mail pieces, guiding creative and production teams in development and execution to ensure brand consistency and deliver materials within timeline and budget.* Launched successful rebranding of a subsidiary medical care company, Promesa Health; redesigned all related web and print collateral.* Planned and organized client incentive trips and events, overseeing budget management, vendor coordination, and event orchestration.* Designed branded event materials across all touchpoints, including elaborate save-the-date and invitation kits, signage, itineraries, swag, and presentations.

San Rafael, California, United States

* Edited the design and copy for all marketing collateral.* Designed templates and formatted layouts for brochures and other marketing materials.* Managed a team of proofreaders and freelance designers; assigned projects based on workload, budget, and areas of expertise to ensure the highest quality of work. *Communicated project scope, schedule, and budget with both clients and contractors.

Bachelor Of Arts - Ba, School Of Media & Journalism With A Concentration In Advertising

Master Of Arts - Ma, Graduate Studies In Art Direction