Melissa Popp

Melissa Popp Email and Phone Number

VP of Content Strategy and Innovation @ RicketyRoo Inc
Denver, CO, US
Melissa Popp's Location
Denver, Colorado, United States, United States
About Melissa Popp

As an accomplished Content Strategy Director, I specialize in crafting compelling stories that deeply connect with audiences and elevate brand presence.Partnering with brands, I bring distinctive narratives to life, blending creativity with strategic insight to create content that leaves a lasting impact. My expertise lies in developing authoritative content that captures attention, secures top search rankings, and enhances visibility. Leveraging the art of storytelling, I transform ideas into impactful content that enriches user experiences and drives measurable conversions.I don't just create content—I shape narratives that drive success and deliver meaningful results.

Melissa Popp's Current Company Details
RicketyRoo Inc

Ricketyroo Inc

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VP of Content Strategy and Innovation
Denver, CO, US
Website:
ricketyroo.com
Employees:
11
Melissa Popp Work Experience Details
  • Ricketyroo Inc
    Vp Of Content Strategy And Innovation
    Ricketyroo Inc
    Denver, Co, Us
  • Ricketyroo Inc
    Content Strategy Director
    Ricketyroo Inc Sep 2020 - Present
    Bend, Oregon, Us
    • Designed and executed tailored content strategies to enhance local SEO, significantly boosting client search rankings.• Directed and supported a small team to consistently deliver high-quality content, ensuring timely completion of projects and elevating overall standards.• Performed in-depth audience and competitor analyses, shaping strategies that drove notable increases in engagement.• Integrated cutting-edge content marketing trends into client campaigns, refining approaches to maximize relevance and drive measurable results.• Monitored and evaluated campaign performance with detailed monthly reporting, uncovering opportunities to optimize and enhance conversions.• Developed a robust knowledge base of content marketing best practices, streamlining onboarding processes and fostering team efficiency.
  • Popp-Up Writing
    Founder
    Popp-Up Writing Jan 2007 - Present
    • Produced an extensive portfolio of over 1,000 industry-specific content pieces, strengthening client brand engagement and fostering deeper connections with target audiences.• Crafted compelling content for high-profile brands, including The Emmys, HP, and Samsung, amplifying visibility and resonating with key audiences.• Achieved prominent media placements in outlets such as CBS Denver and Lifehacker, highlighting Popp-Up Writing’s adaptability and significantly enhancing brand recognition.• Designed and executed content strategies that drove $4 million in client revenue, harnessing audience insights and fine-tuning for performance excellence.
  • Nuleaf Naturals, Llc
    Seo Specialist
    Nuleaf Naturals, Llc Aug 2019 - Sep 2020
    Denver, Co, Us
    • Transformed content strategies with precision-targeted SEO tactics, driving rankings for over 3,000 new keywords and dramatically increasing site visibility in just three months.• Strategically led an outreach initiative that earned more than 100 authoritative backlinks, elevating domain strength and driving substantial growth in organic traffic.• Streamlined technical SEO by enhancing site structure and responsiveness, securing top Google rankings for high-value keywords and significantly improving conversion rates.
  • Dotdash
    Contributing Writer
    Dotdash Feb 2014 - Apr 2020
    New York, New York, Us
    • Launched the RV travel section for TripSavvy, broadening the site’s content offerings and driving a substantial increase in niche audience engagement.• Captured nearly 90,000 unique pageviews monthly during peak travel seasons, achieving consistent annual growth and bolstering overall site traffic.• Authored over 100 in-depth articles on RVing and Colorado travel, earning more than 50,000 keyword rankings and markedly improving SEO visibility.• Delivered 2.1 million pageviews in two years, demonstrating strong reader interest and the sustained appeal of RV travel content.
  • Altitude Agency
    Director Of Digital Engagement
    Altitude Agency Nov 2015 - Aug 2019
    Denver, Colorado, Us
    • Directed a team to craft and execute impactful content strategies and link-building initiatives tailored to diverse client budgets, driving exceptional returns on digital marketing efforts.• Led a critical disavow project for Alexa.com, effectively eliminating harmful backlinks and significantly enhancing keyword performance and search visibility.• Developed and implemented a targeted content strategy for a prominent CBD brand, fostering increased web traffic, deeper customer engagement, and a notable boost in conversion rates.
  • Technorms
    Senior Writer
    Technorms Jun 2011 - Jun 2019
    • Launched and expanded the Windows category for TechNorms, positioning the site as a leading authority in tech news through impactful content and widespread audience reach.• Delivered dynamic, real-time coverage of the Consumer Electronics Show (CES), creating exclusive updates that boosted social media engagement and amplified the brand’s presence in the tech community.• Produced in-depth product reviews for major brands like Huawei and OtterBox, enhancing the site’s reputation and fostering deeper connections with an engaged readership.
  • Trailerbroker
    Content Strategist
    Trailerbroker Jul 2013 - Nov 2015
    • Designed and implemented content marketing strategies for primary and partner sites, achieving top search rankings and driving significant growth in organic traffic.• Produced and managed a robust library of over 100 blogs on RVing, positioning Trailerbroker as a trusted resource and cultivating a highly engaged readership.• Established strategic partnerships with more than 50 leading web properties, including Airstream and Volkswagen, amplifying brand visibility and strengthening its online presence.

Melissa Popp Skills

Blogging Content Strategy Writing Wordpress Seo Editing Social Media Marketing Technical Writing Social Media Search Engine Optimization Content Marketing Content Development Google Analytics Google Webmaster Tools Content Management Digital Marketing Copyediting Semrush Project Management Ap Stylebook Data Analysis Copywriting Ahrefs Google Search Console Teamwork Leadership Screaming Frog Keyword Research Content Auditing Google Webmaster Guidelines Google Trends Link Development Influencer Outreach Organic Search Content Curation Google My Business Seo Copywriting Web Content Google Apps Blogger Facebook Windows Google Docs Microsoft Office Android Internet Security Adsense Google Adwords News Writing Content Writing Agile Methodologies Twitter Google+ Social Media Strategist Search Engine Ranking Copy Editing Web Content Writing

Melissa Popp Education Details

  • Millersville University Of Pennsylvania
    Millersville University Of Pennsylvania
    Comparative Literature

Frequently Asked Questions about Melissa Popp

What company does Melissa Popp work for?

Melissa Popp works for Ricketyroo Inc

What is Melissa Popp's role at the current company?

Melissa Popp's current role is VP of Content Strategy and Innovation.

What is Melissa Popp's email address?

Melissa Popp's email address is me****@****roo.com

What is Melissa Popp's direct phone number?

Melissa Popp's direct phone number is +171741*****

What schools did Melissa Popp attend?

Melissa Popp attended Millersville University Of Pennsylvania.

What are some of Melissa Popp's interests?

Melissa Popp has interest in Writing, Politics, Reading, Photography, Science And Technology, Disaster And Humanitarian Relief, Arts And Culture, History, Health.

What skills is Melissa Popp known for?

Melissa Popp has skills like Blogging, Content Strategy, Writing, Wordpress, Seo, Editing, Social Media Marketing, Technical Writing, Social Media, Search Engine Optimization, Content Marketing, Content Development.

Who are Melissa Popp's colleagues?

Melissa Popp's colleagues are Alisha Reicks-Sturgill, H T, Kim Doughty, Caleb Cosper, Celeste Gonzalez, Amanda J..

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